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KPMG Bernard Salt @ Comms Day 2010

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Towards 35 million: Living and working in a bigger Australia

Towards 35 million: Living and working in a bigger Australia

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  • 1. CommsDay Summit 2010 Towards 35 Million: Working and Living in a Bigger Australia Bernard Salt 21 April 2010 © 2010 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG and the KPMG logo are registered trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.
  • 2. Australians value lifestyle and affordability 1. Brisbane 21,161 2. Gold Coast 15,643 3. Moreton Bay 13,260 4. Wyndham 10,758 5. Sunshine Coast 9,572 6. Wanneroo 9,533 7. Casey 8,430 8. Ipswich 7,714 9. Melton 7,306 10. Blacktown 6,902 • Top 10 growth areas in Australia over 12 months to June 2009 Source: Australian Bureau of Statistics; KPMG © 2010 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG and the KPMG logo are registered trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.
  • 3. Australia’s growth has spiked in response to the GFC … partially from expats coming home 480,000 457,000 430,000 380,000 330,000 280,000 230,000 180,000 130,000 80,000 30,000 -20,000 1989 1992 1995 1998 2001 2004 2007 2010 2019 2040 2049 1950 1959 1971 1974 1977 1980 2022 2025 2028 1983 1986 2013 2016 2037 2043 2046 2034 1953 1956 1962 1965 1968 2031 Net increase - historical Net increase - current Net overseas migration - historical Net overseas migration - current Net increase – old projection Net overseas migration – old projection Net overseas migration – new projection Source: Australian Bureau of Statistics; KPMG © 2010 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG and the KPMG logo are registered trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.
  • 4. Australians are on the move … to the coast Areas of high population growth Palmerston (>2% pa) and loss (<-1% pa) between Cairns-Port Douglas 1986 and 2009 Broome Townsville Mackay Gladstone Bundaberg Hervey Bay Sunshine Coast Gold Coast Byron Bay Coffs Harbour Port Macquarie Busselton Port Stephens Augusta- Narooma Margaret Denmark River Victor Harbor Winners Surf Coast Sorell Losers © 2010 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG and the KPMG logo are registered trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.Source: Australian Bureau of Statistics; KPMG
  • 5. Anticipate demand around ‘surge points’ in the Australian demographic profile Mature adults Active retirees 500,000 • Business comms • Connectivity • Pay Gen Y phone bill • Value-orientated Young adults 400,000 • Techno-savvy • Social media Kids • Part of tribal culture 300,000 • Suburbia • Security? 200,000 100,000 0 -100,000 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+ Absolute Growth 1997-07 Absolute Growth 2007-17 • Net change in Australian population by 5-year age group over 10 years to 2007 and 10 years to 2017 Source: ABS Historical Population Statistics, 2006, Department of Health and Ageing Population Projections, 2007; KPMG © 2010 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG and the KPMG logo are registered trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.
  • 6. The extension to life expectancy has created new market segments and behaviours Child Adolescence Adult Lifestyle Retired Old 2010 82 Child Teen Adult Old 1970 71 Child Adult Old 1930 63 0 10 20 30 40 50 60 70 80 90 • Change in life expectancy over 80 years in Australia Source: United Nations Population Division; KPMG © 2010 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG and the KPMG logo are registered trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.
  • 7. Who is … what is … Generation Y? Raised in prosperity Born 1976-1991 Single kids Unfazed Sense Culture of volunteering by of authority entitlement Source: KPMG © 2010 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG and the KPMG logo are registered trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.
  • 8. The new rules of the workplace 20th century 21st century • Hard edges to working day and • Edges blurring … log on after dinner week: 9-5 Monday-Friday … personal internet use at work • The office is hierarchical … driven • Work is ‘outcomes’ focussed … by procedures & protocols hierarchies less relevant • Boomer concept of corporate • Corporate loyalty parodied … “can’t loyalty was admired think outside the square” • ‘Good workers’ arrived before, and • Work- from-home facilitated by left after, the boss technology • Work nationally • Work internationally … Gap & OE years Source: KPMG © 2010 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG and the KPMG logo are registered trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.
  • 9. Urban development could progress as a series of connected cells … leads to ‘Mosaic City’ Mosaic City Home Work CBD • Self-contained sub-region • Decentralise offices, retail, hospitals, universities • ‘Bolt on’ new sub-regions as required © 2010 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG and the KPMG logo are registered trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.
  • 10. Live the NETTEL lifestyle in the 2020s … made possible by new technology PAST Male FUTURE Work Restaurant Precinct Shops 60 minutes Male Work HOME Extended Female Family Shops Work HOME School School 30 minutes © 2010 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG and the KPMG logo are registered trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.
  • 11. Technology is being used to facilitate the pursuit of personal freedoms 20th Century – Fixed & Expensive 21st century – Fluid & Cheap • Mail • Email – immediate; cost efficient • TV • TiVo/Foxtel IQ – time shift; convenience • Telephone landline • Mobile/Skype/SMS – access; 24/7 • Newspapers • iPad – access; range; portal • Schools - Uni • On-line learning - access • Offices • Work-home fusion – convenience; works with lifestyle • Film cameras • Digital – immediate; volume Source: KPMG © 2010 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG and the KPMG logo are registered trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.
  • 12. The GFC is loosening the dominance of the Atlantic and creating opportunities in Asia London New York Tokyo Shanghai Hong Kong Mumbai Singapore Sydney © 2010 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG and the KPMG logo are registered trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.
  • 13. It’s Generation X who is most affected by the downturn • Baby boomers - “There goes my early retirement” - Boomers hadn’t saved enough before the crash - No time to recover from GFC - Returning to or engaging with the workplace • Generation X - Wrong time to be 33-43 - Mortgage, kids & single income - Unlucky generation … but sick of Gen Ys - Moving into leadership roles • Generation Y - Never experienced recession - First time someone has said “no” - Learn the lesson of the downturn - See value in assets and commitment • Generation Z - Prudent, connected, technophile © 2010 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG and the KPMG logo are registered trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.
  • 14. Contact Bernard Salt KPMG Australia +61 3 9288 5047 bsalt@kpmg.com.au www.bernardsalt.com.au twitter.com/bernardsalt linkedin.com/in/bernardsalt These slides are not for commercial use or redistribution. The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation. KPMG have indicated within this presentation the sources of the information provided. KPMG has not sought to independently verify those sources unless otherwise noted within the presentation. No reliance should be placed on additional oral remarks provided during the presentation, unless these are confirmed in writing by KPMG. KPMG is under no obligation in any circumstance to update this presentation, in either oral or written form, for events occurring after the presentation has been issued in final form. The findings in this presentation have been formed on the above basis. Forecasts are based on a number of assumptions and estimates and are subject to contingencies and uncertainties. Forecasts should not be regarded as a representation or warranty by or on behalf of KPMG or any other person that such forecasts will be met. Forecasts constitute judgment and are subject to change without notice, as are statements about market trends, which are based on current market conditions. Neither KPMG nor any member or employee of KPMG undertakes responsibility arising in any way from reliance placed by a third party on this presentation. Any reliance placed is that party’s sole responsibility. The presentation (and the accompanying slide pack) is provided solely for the benefit of the conference attendees and is not to be copied, quoted or referred to in whole or in part without KPMG’s prior written consent. KPMG accepts no responsibility to anyone other than the conference attendees for the information contained in this presentation. © 2010 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG and the KPMG logo are registered trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.

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