Your SlideShare is downloading. ×
0
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Stat-o-rama – An Industry in numbers - James Murray

1,065

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,065
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • 2 weeks – holidays up 66%, unrest up 12 fold.
  • Transcript

    • 1. Key digital trends and the future of online advertising<br />James Murray, Marketing Research Analyst<br />
    • 2. Top Categories online April 2008-11<br />2008<br />2011<br />
    • 3. Where is Google sending traffic to?<br />
    • 4. Top 3 players in social media<br />
    • 5. The behemoth that is Facebook<br />1 in every 6 page views in the UK is on a Facebook page<br />Is the second biggest website in the UK after Google<br />20 million hours are spent on Facebook by UK Internet users every day<br />1 in every 10 visits to a website comes from Facebook<br />Has a global reach of over 500 million users<br />
    • 6. Visits to Virgin Balloon Flights<br />700% increase<br />
    • 7. Virgin Balloon Flights takes 80% market share of visits within Ballooning<br />
    • 8. How much was Groupon responsible for this spike?<br />36% of visits from Groupon<br />
    • 9. The most important lesson to learn online…<br />
    • 10. How the riots initially affected Egypt holiday searches <br />-26%<br />Start of Egypt riots<br />
    • 11. News terms started swamping holiday terms<br />
    • 12. Lonely Planet became a trusted authority on Egypt<br /><ul><li> Visits to Lonely Planet doubled during the Egypt crisis.
    • 13. For the week ending 15 January 2011 , 5% of all searches relating to the political unrest in Egypt went to the Lonely Planet website.</li></li></ul><li>Egypt celebrates, Lonely Planet benefits<br />
    • 14. The future of digital: better consumer segmentation<br />
    • 15. What does Experian Mosaic look like?<br /><ul><li> Over 450 individual pieces of data contribute to Mosaic profiles
    • 16. Mosaic allows you to see who your audience are online, what they like and where they are in the UK.</li></li></ul><li>How Automotive brands perform online and offline<br />Source: Experian Hitwise and SMMT<br />
    • 17. Volvo in the competitive manufacturer market<br /><ul><li> Volvo received more visits than Ford and Volkswagen in April
    • 18. Visits to the Volvo website increased by 22% during April 2010</li></li></ul><li>Where did Volvo’s traffic spike come from?<br />Auto Publishers<br />
    • 19. Publisher traffic changed the Volvo Mosaic profile<br />
    • 20. New audience was wrong for Volvo<br />
    • 21. What Volvo should have done<br />
    • 22. Key Websites Suburban Mindsets visit<br />
    • 23. Key Takeaways<br />Social media continues to grow in influence – it’s impossible to ignore the impact of social networks like Facebook and Twitter on the online landscape. Companies that innovate and communicate using social media will benefit from more traffic. <br />Retail is gravitating toward social – Sites like Grouponare becoming a growing force in online retail and are driving more traffic to websites than ever beforeby combining discounts with community recommendations.<br />Authority is more important than ever – establishing online authority on a given topic can have major benefits to your website traffic, as was witnessed by Lonely Planet during the Egypt crisis.<br />Identifying the right audience is crucial – the future of digital will be driven by better customer segmentation. Experian Mosaic can improve targeting online and offline so that your brand message reaches the right audience. <br />
    • 24. Thank you!<br />
    • 25. © 2010 Experian Limited. All rights reserved.<br />

    ×