Transcript of "SAScon Market Focus – Travel - Kevin Gibbons"
How to use social media for travel SEO<br />Kevin Gibbons, Director of Strategy - twitter.com/kevgibbo<br />Kevin Gibbons, Director of Strategy - @kevgibbo<br />
“Social media is changing the face of travel”<br />
Social Media vs Search – who to trust?<br />90% of consumers trust recommendations from people they know…<br />70% still trust online consumer opinions from people they don’t know!<br />41% trust search engine results<br />* Nielsen – July, 2009<br />
But how does this influence SEO?<br />Here’s some ideas on how to use social media to impact your search strategy…<br />