SAScon Market Focus – Gaming - James Lowery

Know Your Audience
Taking the gamble out of gaming SEO

Your Audience
1
Who they are
Where do they come from
What do they want
When do they play
How you get more
2
3
4
5

Who is your audience?
1
Demographic information
Who currently buys from you?
highest volume
Who are your best customers?
highest value
Use your data!

Use your audience data!
1
Social Media Research
Track emergent keywords within your target market
On Page Optimisation
Build content that is designed for your audience
Link Building
Get links on sites that are demographically relevant
Use your data!

Where do they come from?
2
Conversion information
What channel converts best?
Highest volume
Lifetime value
Conversion Rates
Track your Traffic!

Go and find them!
2
Use interest based content
Relevant lifestyle material
It’s not all about odds!
Invest in success
Use your referrer data to engage in the right places more
Mine affiliate data for display and link building opportunities
Track your Traffic!

What do they want?
3
What Works?
What attracts clicks
SERP Message
Conversions
On page offers
Revenue
Engagement
Lifetime
Push their buttons!

Give it to them!
3
Reward with the right rewards
Avoid one off gamers
Avoid bonus hunters
Invest in the high rollers
Promote offers that are appropriate to the goal
Push their buttons!

When do they Play?
4
Traffic Data for Keyword “Poker”
Plan your strategy
When is the volume highest?
When are conversions best?
When are customers most profitable?
When do people join rather than play?
Predict and Profit!

Be there when they are?
4
Google Caffeine gives instant results
Schedule new content at peak times
Publish new links ahead of peak demand
Get social to support activity with real time channels
Predict and Profit!

How you get more?
5
Talk to your customers
In the right place
With the right message
At the right time
Go All In!

Thanks!
6
Twitter: @yrewol
Work: Latitudegroup.com
Blog: quumf.com

http://www.sascon.co.uk	118
http://quumf.com	13
http://sascon.pushonltd.co.uk	4

SAScon Market Focus – Gaming - James Lowery

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SAScon Market Focus – Gaming - James Lowery Presentation Transcript