SAScon Market Focus – Gaming - James LoweryPresentation Transcript
Know Your Audience Taking the gamble out of gaming SEO
Your Audience 1 Who they are Where do they come from What do they want When do they play How you get more 2 3 4 5
Who is your audience? 1 Demographic information Who currently buys from you? highest volume Who are your best customers? highest value Use your data!
Use your audience data! 1 Social Media Research Track emergent keywords within your target market On Page Optimisation Build content that is designed for your audience Link Building Get links on sites that are demographically relevant Use your data!
Where do they come from? 2 Conversion information What channel converts best? Highest volume Lifetime value Conversion Rates Track your Traffic!
Go and find them! 2 Use interest based content Relevant lifestyle material It’s not all about odds! Invest in success Use your referrer data to engage in the right places more Mine affiliate data for display and link building opportunities Track your Traffic!
What do they want? 3 What Works? What attracts clicks SERP Message Conversions On page offers Revenue Engagement Lifetime Push their buttons!
Give it to them! 3 Reward with the right rewards Avoid one off gamers Avoid bonus hunters Invest in the high rollers Promote offers that are appropriate to the goal Push their buttons!
When do they Play? 4 Traffic Data for Keyword “Poker” Plan your strategy When is the volume highest? When are conversions best? When are customers most profitable? When do people join rather than play? Predict and Profit!
Be there when they are? 4 Google Caffeine gives instant results Schedule new content at peak times Publish new links ahead of peak demand Get social to support activity with real time channels Predict and Profit!
How you get more? 5 Talk to your customers In the right place With the right message At the right time Go All In!