SAScon Market Focus – Gaming - James Lowery
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SAScon Market Focus – Gaming - James Lowery

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SAScon Market Focus – Gaming - James Lowery SAScon Market Focus – Gaming - James Lowery Presentation Transcript

  • Know Your Audience
    Taking the gamble out of gaming SEO
  • Your Audience
    1
    Who they are
    Where do they come from
    What do they want
    When do they play
    How you get more
    2
    3
    4
    5
  • Who is your audience?
    1
    Demographic information
    Who currently buys from you?
    highest volume
    Who are your best customers?
    highest value
    Use your data!
  • Use your audience data!
    1
    Social Media Research
    Track emergent keywords within your target market
    On Page Optimisation
    Build content that is designed for your audience
    Link Building
    Get links on sites that are demographically relevant
    Use your data!
  • Where do they come from?
    2
    Conversion information
    What channel converts best?
    Highest volume
    Lifetime value
    Conversion Rates
    Track your Traffic!
  • Go and find them!
    2
    Use interest based content
    Relevant lifestyle material
    It’s not all about odds!
    Invest in success
    Use your referrer data to engage in the right places more
    Mine affiliate data for display and link building opportunities
    Track your Traffic!
  • What do they want?
    3
    What Works?
    What attracts clicks
    SERP Message
    Conversions
    On page offers
    Revenue
    Engagement
    Lifetime
    Push their buttons!
  • Give it to them!
    3
    Reward with the right rewards
    Avoid one off gamers
    Avoid bonus hunters
    Invest in the high rollers
    Promote offers that are appropriate to the goal
    Push their buttons!
  • When do they Play?
    4
    Traffic Data for Keyword “Poker”
    Plan your strategy
    When is the volume highest?
    When are conversions best?
    When are customers most profitable?
    When do people join rather than play?
    Predict and Profit!
  • Be there when they are?
    4
    Google Caffeine gives instant results
    Schedule new content at peak times
    Publish new links ahead of peak demand
    Get social to support activity with real time channels
    Predict and Profit!
  • How you get more?
    5
    Talk to your customers
    In the right place
    With the right message
    At the right time
    Go All In!
  • Thanks!
    6
    Twitter: @yrewol
    Work: Latitudegroup.com
    Blog: quumf.com