Running a Global Search Campaign - Bas Van Den BeldPresentation Transcript
International Search Bas van den Beld Search in Holland
One sheet about me
Search & social strategy expert, trainer, speaker
Social Marketing Ambassador Dutch DMA
Search in Holland Holland is more than just Amsterdam It’s actually not ‘Holland’ but The Netherlands That part is called “Holland” That’s Belgium, not the same!!!
Searchengines used 94%+
Search in Holland THE END – Thank YOU
Search in Holland WAIT… THERE IS MORE…
Search in Holland Let’s take a closer look…
To be successful in Holland… You need to understand the Dutch
Search in Holland A few facts
Facts 17 million people On 41,526 km2 (16,033 sq mi) Kingdom Democracy We speak our languages: 70% speaks English, 60% German Multicultural / Multireligion
And no, we didn’t win the world cup But at least we came close….
Online Facts 88.6% are online active (15 million people!) 1.5 million twitterers 4.2 million .nl domains 2.8 million Facebook users High broadband penetration (6 million +) 85%+ has mobile phone
Knowing this doesn’t make you successful You need to UNDERSTAND them
What’s really ‘Dutch’ or ‘Holland’?
Some think this is Holland
Others think this is Dutch Yes, mine!
Many think its this…
Many come for this…
Because they think its this
All of this indeed is Holland
Dutch have some specific characteristics Remember the World Cup?
Poldermodel Everybody has an opinion
But also proud of what’s Dutch
Dutch like to trade
They LOVE a good deal Let’s go Dutch!
Dutch like their privacy
But the neighbours… They have to know all!!
Translate to online
The Dutch like to state their opinion
They like to go international
But they really like what comes from home
The Dutch hunt for bargains on marktplaats
Big discussion on cookies regulations
But they love to look at others
A few online behavior facts about the Dutch 48% on a social network Average of 116 friends 29% of online Dutch blog Mobile is growing: 1.2 hours a week on a social network using mobile 2.2 hours weekly on smart phone spent e-mailing
Social Media Facebook is growing (+873% in 2yrs)… …but Hyves is still big… …though sees a decline of 3% in visits Linkedin fastest growing network (51%) Twitter growing with 18%
Youngsters! 91% of 16-25yr old uses a social network 1/3 of 8yr olds has a Hyves account… …with over 50 (!) friend connections Kids watching less tv and looking more tv online 24% of 15 -19 yr olds use YouTube to watch tv-shows
Take aways We do use Google a lot But there's much to be found in different areas Want to win the Dutch over? Use offers Dutch are very social minded Be on the Dutch sites Go for the youngsters Go mobile Culture matters!
Take aways Every country has its own behavior
We’ll win it next time… Did I mention Dutch can be quite arrogant sometimes? ;)
Search in Holland www.stateofsearch.com www.basvandenbeld.com THE END (Really!) Thank YOU twitter.com/basvandenbeld twitter.com/state_ofsearch linkedin.com/basvandenbeld