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Running a Global Search Campaign - Bas Van Den Beld
 

Running a Global Search Campaign - Bas Van Den Beld

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    Running a Global Search Campaign - Bas Van Den Beld Running a Global Search Campaign - Bas Van Den Beld Presentation Transcript

    • International Search
      Bas van den Beld
      Search in Holland
    • One sheet about me
      • Search & social strategy expert, trainer, speaker
      • Historian
      • Dutch
      • Founder Stateofsearch.com
      • Social Marketing Ambassador Dutch DMA
      • Radioshow
      • International blogger
      • Searchengineland
      • Searchenginewatch
    • Search in Holland
      Holland is more than just Amsterdam
      It’s actually not ‘Holland’ but The Netherlands
      That part is called “Holland”
      That’s Belgium, not the same!!!
    • Searchengines used
      94%+
    • Search in Holland
      THE END – Thank YOU
    • Search in Holland
      WAIT… THERE IS MORE…
    • Search in Holland
      Let’s take a closer look…
    • To be successful in Holland…
      You need to understand the Dutch
    • Search in Holland
      A few facts
    • Facts
      17 million people
      On 41,526 km2 (16,033 sq mi)
      Kingdom
      Democracy
      We speak our languages: 70% speaks English, 60% German
      Multicultural / Multireligion
    • And no, we didn’t win the world cup
      But at least we came close….
    • Online Facts
      88.6% are online active (15 million people!)
      1.5 million twitterers
      4.2 million .nl domains
      2.8 million Facebook users
      High broadband penetration (6 million +)
      85%+ has mobile phone
    • Knowing this doesn’t make you successful
      You need to UNDERSTAND them
    • What’s really ‘Dutch’ or ‘Holland’?
    • Some think this is Holland
    • Others think this is Dutch
      Yes, mine!
    • Or this…
    • Many think its this…
    • Many come for this…
    • Because they think its this
    • All of this indeed is Holland
    • Dutch have some specific characteristics
      Remember the World Cup?
    • Poldermodel
      Everybody has an opinion
    • Internationally focussed
    • But also proud of what’s Dutch
    • Dutch like to trade
    • They LOVE a good deal
      Let’s go Dutch!
    • Dutch like their privacy
    • But the neighbours…
      They have to know all!!
    • Translate to online
    • The Dutch like to state their opinion
    • They like to go international
    • But they really like what comes from home
    • The Dutch hunt for bargains on marktplaats
    • Big discussion on cookies regulations
    • But they love to look at others
    • A few online behavior facts about the Dutch
      48% on a social network
      Average of 116 friends
      29% of online Dutch blog
      Mobile is growing:
      1.2 hours a week on a social network using mobile
      2.2 hours weekly on smart phone spent e-mailing
    • Social Media
      Facebook is growing (+873% in 2yrs)…
      …but Hyves is still big…
      …though sees a decline of 3% in visits
      Linkedin fastest growing network (51%)
      Twitter growing with 18%
    • Youngsters!
      91% of 16-25yr old uses a social network
      1/3 of 8yr olds has a Hyves account…
      …with over 50 (!) friend connections
      Kids watching less tv and looking more tv online
      24% of 15 -19 yr olds use YouTube to watch tv-shows
    • Take aways
      We do use Google a lot
      But there's much to be found in different areas
      Want to win the Dutch over? Use offers
      Dutch are very social minded
      Be on the Dutch sites
      Go for the youngsters
      Go mobile
      Culture matters!
    • Take aways
      Every country has its own behavior
    • Finally…
    • We’ll win it next time…
      Did I mention Dutch can be quite arrogant sometimes? ;)
    • Search in Holland
      www.stateofsearch.com
      www.basvandenbeld.com
      THE END (Really!)
      Thank YOU
      twitter.com/basvandenbeld
      twitter.com/state_ofsearch
      linkedin.com/basvandenbeld