Running a Global Search Campaign - Bas Van Den Beld
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Running a Global Search Campaign - Bas Van Den Beld

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Running a Global Search Campaign - Bas Van Den Beld Running a Global Search Campaign - Bas Van Den Beld Presentation Transcript

  • International Search
    Bas van den Beld
    Search in Holland
  • One sheet about me
    • Search & social strategy expert, trainer, speaker
    • Historian
    • Dutch
    • Founder Stateofsearch.com
    • Social Marketing Ambassador Dutch DMA
    • Radioshow
    • International blogger
    • Searchengineland
    • Searchenginewatch
  • Search in Holland
    Holland is more than just Amsterdam
    It’s actually not ‘Holland’ but The Netherlands
    That part is called “Holland”
    That’s Belgium, not the same!!!
  • Searchengines used
    94%+
  • Search in Holland
    THE END – Thank YOU
  • Search in Holland
    WAIT… THERE IS MORE…
  • Search in Holland
    Let’s take a closer look…
  • To be successful in Holland…
    You need to understand the Dutch
  • Search in Holland
    A few facts
  • Facts
    17 million people
    On 41,526 km2 (16,033 sq mi)
    Kingdom
    Democracy
    We speak our languages: 70% speaks English, 60% German
    Multicultural / Multireligion
  • And no, we didn’t win the world cup
    But at least we came close….
  • Online Facts
    88.6% are online active (15 million people!)
    1.5 million twitterers
    4.2 million .nl domains
    2.8 million Facebook users
    High broadband penetration (6 million +)
    85%+ has mobile phone
  • Knowing this doesn’t make you successful
    You need to UNDERSTAND them
  • What’s really ‘Dutch’ or ‘Holland’?
  • Some think this is Holland
  • Others think this is Dutch
    Yes, mine!
  • Or this…
  • Many think its this…
  • Many come for this…
  • Because they think its this
  • All of this indeed is Holland
  • Dutch have some specific characteristics
    Remember the World Cup?
  • Poldermodel
    Everybody has an opinion
  • Internationally focussed
  • But also proud of what’s Dutch
  • Dutch like to trade
  • They LOVE a good deal
    Let’s go Dutch!
  • Dutch like their privacy
  • But the neighbours…
    They have to know all!!
  • Translate to online
  • The Dutch like to state their opinion
  • They like to go international
  • But they really like what comes from home
  • The Dutch hunt for bargains on marktplaats
  • Big discussion on cookies regulations
  • But they love to look at others
  • A few online behavior facts about the Dutch
    48% on a social network
    Average of 116 friends
    29% of online Dutch blog
    Mobile is growing:
    1.2 hours a week on a social network using mobile
    2.2 hours weekly on smart phone spent e-mailing
  • Social Media
    Facebook is growing (+873% in 2yrs)…
    …but Hyves is still big…
    …though sees a decline of 3% in visits
    Linkedin fastest growing network (51%)
    Twitter growing with 18%
  • Youngsters!
    91% of 16-25yr old uses a social network
    1/3 of 8yr olds has a Hyves account…
    …with over 50 (!) friend connections
    Kids watching less tv and looking more tv online
    24% of 15 -19 yr olds use YouTube to watch tv-shows
  • Take aways
    We do use Google a lot
    But there's much to be found in different areas
    Want to win the Dutch over? Use offers
    Dutch are very social minded
    Be on the Dutch sites
    Go for the youngsters
    Go mobile
    Culture matters!
  • Take aways
    Every country has its own behavior
  • Finally…
  • We’ll win it next time…
    Did I mention Dutch can be quite arrogant sometimes? ;)
  • Search in Holland
    www.stateofsearch.com
    www.basvandenbeld.com
    THE END (Really!)
    Thank YOU
    twitter.com/basvandenbeld
    twitter.com/state_ofsearch
    linkedin.com/basvandenbeld