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International Search<br />Bas van den Beld<br />Search in Holland<br />
One sheet about me<br /><ul><li>Search & social strategy expert, trainer, speaker
Historian
Dutch
Founder  Stateofsearch.com
Social Marketing Ambassador Dutch DMA
Radioshow
International blogger
Searchengineland
Searchenginewatch</li></li></ul><li>
Search in Holland<br />Holland is more than just Amsterdam<br />It’s actually not ‘Holland’ but The Netherlands<br />That ...
Searchengines used<br />94%+<br />
Search in Holland<br />THE END – Thank YOU<br />
Search in Holland<br />WAIT… THERE IS MORE…<br />
Search in Holland<br />Let’s take a closer look…<br />
To be successful in Holland…<br />You need to understand the Dutch<br />
Search in Holland<br />A few facts<br />
Facts<br />17 million people<br />On 41,526 km2 (16,033 sq mi)<br />Kingdom<br />Democracy<br />We speak our languages: 70...
And no, we didn’t win the world cup<br />But at least we came close….<br />
Online Facts<br />88.6% are online active (15 million people!)<br />1.5 million twitterers<br />4.2 million .nl domains<br...
Knowing this doesn’t make you successful<br />You need to UNDERSTAND them<br />
What’s really ‘Dutch’ or ‘Holland’?<br />
Some think this is Holland<br />
Others think this is Dutch<br />Yes, mine!<br />
Or this…<br />
Many think its this…<br />
Many come for this…<br />
Because they think its this<br />
All of this indeed is Holland<br />
Dutch have some specific characteristics<br />Remember the World Cup?<br />
Poldermodel<br />Everybody has an opinion<br />
Internationally focussed<br />
But also proud of what’s Dutch<br />
Dutch like to trade<br />
They LOVE a good deal<br />Let’s go Dutch!<br />
Dutch like their privacy<br />
But the neighbours…<br />They have to know all!!<br />
Translate to online<br />
The Dutch like to state their opinion<br />
They like to go international<br />
But they really like what comes from home<br />
The Dutch hunt for bargains on marktplaats<br />
Big discussion on cookies regulations<br />
But they love to look at others<br />
A few online behavior facts about the Dutch<br />48% on a social network<br />Average of 116 friends<br />29% of online Du...
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Running a Global Search Campaign - Bas Van Den Beld

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Transcript of "Running a Global Search Campaign - Bas Van Den Beld"

  1. 1. International Search<br />Bas van den Beld<br />Search in Holland<br />
  2. 2. One sheet about me<br /><ul><li>Search & social strategy expert, trainer, speaker
  3. 3. Historian
  4. 4. Dutch
  5. 5. Founder Stateofsearch.com
  6. 6. Social Marketing Ambassador Dutch DMA
  7. 7. Radioshow
  8. 8. International blogger
  9. 9. Searchengineland
  10. 10. Searchenginewatch</li></li></ul><li>
  11. 11.
  12. 12.
  13. 13.
  14. 14. Search in Holland<br />Holland is more than just Amsterdam<br />It’s actually not ‘Holland’ but The Netherlands<br />That part is called “Holland”<br />That’s Belgium, not the same!!!<br />
  15. 15. Searchengines used<br />94%+<br />
  16. 16. Search in Holland<br />THE END – Thank YOU<br />
  17. 17. Search in Holland<br />WAIT… THERE IS MORE…<br />
  18. 18. Search in Holland<br />Let’s take a closer look…<br />
  19. 19. To be successful in Holland…<br />You need to understand the Dutch<br />
  20. 20. Search in Holland<br />A few facts<br />
  21. 21. Facts<br />17 million people<br />On 41,526 km2 (16,033 sq mi)<br />Kingdom<br />Democracy<br />We speak our languages: 70% speaks English, 60% German<br />Multicultural / Multireligion<br />
  22. 22. And no, we didn’t win the world cup<br />But at least we came close….<br />
  23. 23. Online Facts<br />88.6% are online active (15 million people!)<br />1.5 million twitterers<br />4.2 million .nl domains<br />2.8 million Facebook users<br />High broadband penetration (6 million +)<br />85%+ has mobile phone<br />
  24. 24. Knowing this doesn’t make you successful<br />You need to UNDERSTAND them<br />
  25. 25. What’s really ‘Dutch’ or ‘Holland’?<br />
  26. 26. Some think this is Holland<br />
  27. 27. Others think this is Dutch<br />Yes, mine!<br />
  28. 28. Or this…<br />
  29. 29. Many think its this…<br />
  30. 30. Many come for this…<br />
  31. 31. Because they think its this<br />
  32. 32. All of this indeed is Holland<br />
  33. 33. Dutch have some specific characteristics<br />Remember the World Cup?<br />
  34. 34. Poldermodel<br />Everybody has an opinion<br />
  35. 35. Internationally focussed<br />
  36. 36. But also proud of what’s Dutch<br />
  37. 37. Dutch like to trade<br />
  38. 38. They LOVE a good deal<br />Let’s go Dutch!<br />
  39. 39. Dutch like their privacy<br />
  40. 40. But the neighbours…<br />They have to know all!!<br />
  41. 41. Translate to online<br />
  42. 42. The Dutch like to state their opinion<br />
  43. 43. They like to go international<br />
  44. 44. But they really like what comes from home<br />
  45. 45. The Dutch hunt for bargains on marktplaats<br />
  46. 46. Big discussion on cookies regulations<br />
  47. 47. But they love to look at others<br />
  48. 48. A few online behavior facts about the Dutch<br />48% on a social network<br />Average of 116 friends<br />29% of online Dutch blog<br />Mobile is growing:<br />1.2 hours a week on a social network using mobile<br />2.2 hours weekly on smart phone spent e-mailing<br />
  49. 49. Social Media<br />Facebook is growing (+873% in 2yrs)…<br />…but Hyves is still big…<br />…though sees a decline of 3% in visits<br />Linkedin fastest growing network (51%)<br />Twitter growing with 18%<br />
  50. 50. Youngsters!<br />91% of 16-25yr old uses a social network<br />1/3 of 8yr olds has a Hyves account…<br />…with over 50 (!) friend connections<br />Kids watching less tv and looking more tv online<br />24% of 15 -19 yr olds use YouTube to watch tv-shows<br />
  51. 51. Take aways<br />We do use Google a lot<br />But there's much to be found in different areas<br />Want to win the Dutch over? Use offers<br />Dutch are very social minded<br />Be on the Dutch sites<br />Go for the youngsters<br />Go mobile<br />Culture matters!<br />
  52. 52. Take aways<br />Every country has its own behavior <br />
  53. 53. Finally…<br />
  54. 54. We’ll win it next time…<br />Did I mention Dutch can be quite arrogant sometimes? ;)<br />
  55. 55. Search in Holland<br />www.stateofsearch.com<br />www.basvandenbeld.com<br />THE END (Really!)<br />Thank YOU<br />twitter.com/basvandenbeld<br />twitter.com/state_ofsearch<br />linkedin.com/basvandenbeld<br />
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