A few online behavior facts about the Dutch 48% on a social network Average of 116 friends 29% of online Dutch blog Mobile is growing: 1.2 hours a week on a social network using mobile 2.2 hours weekly on smart phone spent e-mailing
Social Media Facebook is growing (+873% in 2yrs)… …but Hyves is still big… …though sees a decline of 3% in visits Linkedin fastest growing network (51%) Twitter growing with 18%
Youngsters! 91% of 16-25yr old uses a social network 1/3 of 8yr olds has a Hyves account… …with over 50 (!) friend connections Kids watching less tv and looking more tv online 24% of 15 -19 yr olds use YouTube to watch tv-shows
Take aways We do use Google a lot But there's much to be found in different areas Want to win the Dutch over? Use offers Dutch are very social minded Be on the Dutch sites Go for the youngsters Go mobile Culture matters!