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Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
Richard Qype Latitude Presentation
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Richard Qype Latitude Presentation

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Transcript

  • 1. At the Convergence of Local, Social and Mobile
    1
  • 2. About Us…
  • 3. Qype Snapshot
    • A pan-European social network
    • 4. Covering 10 countries & 7 languages(Germany, UK, Ireland, France, Spain, Italy, Poland, Austria, Switzerland, Brazil) Adding Portugal and Netherlands early 2011
    • 5. The largest European local review site
    • 6. 650 000 authors in Europe, 20,000 fresh reviews per week, 350 user groups
    • 7. Almost 20m monthly uniqueusers in Europe
    • 8. Strong mobile presence : iPhone / Android / BlackberryIntegration with facebook, twitter, yahoo, myspace
    3
  • 9. Reviews in Google Places
  • 10. Building Engagement
  • 11. Qype Snapshot
    • 1.5 million registered active users
    • 12. 2 million reviews & comments
    • 13. Offices in London, Paris, Hamburg
    • 14. Revenues from:
    • 15. Directory listings
    • 16. Corporate Sponsors
    • 17. Affiliations / Partners
    • 18. Display Advertising
    • 19. Coupons and Vouchers
    6
  • 20.
  • 21.
  • 22. www.qype.com/London_Gatwick
  • 23. Mobile Branding
  • 24. ..and Introducing…
  • 25. QypeDeals: in UK Summer 2011
  • 26. Rewards, Incentives, Coupons
    March 2011: QypeDeals Acquired CooleDeals
    x 1.3 million
    x 15 million UUV/m
    “So we have a large existing European userbase (17 million monthly visitors), mobile carrier distribution and now the coupon switch has been flicked. This could get interesting.” TechCrunch, Mar 1st, 2011
  • 27. ..completing the marketplace…
  • 28.
  • 29. ..providing a compelling proposition..
  • 30. Qype, the landscape
  • 31. ..but what about Panda.?.
  • 32. Roaring Panda
    Reports of the our demise..
    Initial drop in UUVs
    Now recovering from ‘correction’
    Income growth rapid regardless
    Opinion of “Expert”
    Cold Hard Facts
    (actual weekly visitors)
  • 33. Social Commerce:
    So What?
  • 34. Online Consumers: “Who do you trust?”
    [Source: Erik Qualman, Socialnomics, via Search Engine People, July 2010]
  • 35. Online Consumers: Importance of Reviews
  • 36. Small Businesses: Importance of Reviews
  • 37. Customer Feedback: Evolution
    Word ofMouth
    Writtencomplaints
    „Customer Services Dept“
    TelephoneHelplines
    OutsourcedTelephoneHelplines
    PreDotcomVocalminority The SocialMajority
  • 38. Mobile
  • 39. Smartphone Growth
    UK almost doubled last year
  • 40. Qype
  • 41. How we use Mobile and When
  • 42. Qype Mobile
  • 43.
  • 44. ..a peek over the horizon..
  • 45. Thought from MPPAWT
    “…The Internet Has Only Just Begun..”
    SuperFast 4g/LTE
    +
    Super Devices (Moore’s law)
    +
    Affordability
    =
    The world as an instant ‘always on’ community
    http://livestre.am/M9T1
  • 46. New Dawn in Retail
    Targeted based on
    Who you are
    How you are
    Where you are
    Open for the little guys, too
    Brings the whole of retail into the digital age
  • 47. Thank you!
    Twitter: @Qype_CMO
    Linkedin: RichardDennys
    Qype: Richard_Dennys

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