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Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
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Mobile Marketing goes Mainstream - Duncan fisher

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  • If using a standard HTML landing page avoid FlashUse a page with minimal Javascript (although this is required for Analytics)Large buttons & hyperlinks to make it easier for users to clickOn page simplicity – make sure content is to the point, and calls to action are prominent and high on the pageDon’t discount Mobile if your site isn’t mobile ready. Assess performance....tablet volume increasing so less of an issue
  • Click to call ads – ability to connect with consumer directly on a call.Site links – takes up more real estate
  • Transcript

    • 1. PPC Advertising on Mobile<br />Duncan Fisher<br />
    • 2.
    • 3.
    • 4.
    • 5.
    • 6.
    • 7. 110K searches on “bet” in April<br />
    • 8. CPC patterns by device for last 4 years<br />
    • 9. Mobile PPC – Key Considerations<br />
    • 10. Campaign Best Practice<br />Separate activity<br /><ul><li>Build separate account
    • 11. Target devices separately
    • 12. 1 to 3 keyword search terms
    • 13. Mobile specific ad copy
    • 14. Utilise ad formats
    • 15. Aggressive bidding strategy
    • 16. Mobile landing pages</li></li></ul><li>Improve Customer Engagement<br />
    • 17. Gaming adformats in action<br />
    • 18. Adformats on Mobile<br />Click to Call<br /><ul><li>Ability to easily connect with prospective customers
    • 19. Location specific business numbers</li></ul>Location extensions<br /><ul><li>Show business location alongside PPC advert</li></li></ul><li>Track & Analyse<br />
    • 20. What’s Next?<br /><ul><li>Continued rise in search volumes
    • 21. More tools / reports to analyse mobile data (call metrics in US)
    • 22. Improved targeting options
    • 23. Target all tablets with full browsers
    • 24. Mobile carrier insertion
    • 25. Admob integration into Adwords?</li></li></ul><li>Thank You!<br />

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