Mobile Marketing goes Mainstream - Duncan fisher

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  • If using a standard HTML landing page avoid FlashUse a page with minimal Javascript (although this is required for Analytics)Large buttons & hyperlinks to make it easier for users to clickOn page simplicity – make sure content is to the point, and calls to action are prominent and high on the pageDon’t discount Mobile if your site isn’t mobile ready. Assess performance....tablet volume increasing so less of an issue
  • Click to call ads – ability to connect with consumer directly on a call.Site links – takes up more real estate
  • Mobile Marketing goes Mainstream - Duncan fisher

    1. 1. PPC Advertising on Mobile<br />Duncan Fisher<br />
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    7. 7. 110K searches on “bet” in April<br />
    8. 8. CPC patterns by device for last 4 years<br />
    9. 9. Mobile PPC – Key Considerations<br />
    10. 10. Campaign Best Practice<br />Separate activity<br /><ul><li>Build separate account
    11. 11. Target devices separately
    12. 12. 1 to 3 keyword search terms
    13. 13. Mobile specific ad copy
    14. 14. Utilise ad formats
    15. 15. Aggressive bidding strategy
    16. 16. Mobile landing pages</li></li></ul><li>Improve Customer Engagement<br />
    17. 17. Gaming adformats in action<br />
    18. 18. Adformats on Mobile<br />Click to Call<br /><ul><li>Ability to easily connect with prospective customers
    19. 19. Location specific business numbers</li></ul>Location extensions<br /><ul><li>Show business location alongside PPC advert</li></li></ul><li>Track & Analyse<br />
    20. 20. What’s Next?<br /><ul><li>Continued rise in search volumes
    21. 21. More tools / reports to analyse mobile data (call metrics in US)
    22. 22. Improved targeting options
    23. 23. Target all tablets with full browsers
    24. 24. Mobile carrier insertion
    25. 25. Admob integration into Adwords?</li></li></ul><li>Thank You!<br />

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