Feeds and Microformats – Optimisation beyond the site - Richard Baxter

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  • Introduction
  • Introduction

Transcript

  • 1. Microformats
    SAScon – Manchester - 2011
    Richard Baxter – SEOgadget.co.uk
    What are Microformats, how do they work and what can you do with them?
  • 2. You’ll recognise this
    Businesses and organisations can easily markup their addresses with hCard – there are really only a few key properties in hcard required to do this – here’s the documentation from Google
  • 3. And this…
    “Wow – I’m so delighted with my new Dualit toaster – arrived really quickly, too – thanks”
    Rated: 5/5
    Reviews are among the most popular types of data and they’re growing
  • 4. And, this?
    Matt CuttsPrincipal EngineerGoogle Inc+1 650-253-0000matt.cutts@google.com
    You can mark up information in a webpage about a person using hcard, too. The additional attributes defined by the XFN properties (friend, contact and acquaintance) can be included, too.
  • 5. And this?
    Om nom nom
  • 6.
  • 7. The problem with information
    Venue
    Country
    Name
    Post Code
    Even the most advanced information retrieval techniques can do with a hand recognising data
  • 8. Microformats
    Microformats, RDFa and Microdata all attempt to achieve the same goal – adding structure to data found on the web
  • 9. Reviews
    Oh? Implement hreview – just don’t expect anything to happen with your retail site for now. Use the reviews attributes in your Google product feed
  • 10. At least we have cake
    *May not be “Best Ever” banana cake – my girlfriend’s banana cake is the best, and she says it’s all about Nigella Lawson
  • 11. <div class="hrecipe">
    <h2 class="fn">Recipe: <a class="url" href="http://www.nigella.com/recipes/view/banana-cake-3734">Banana Cake</a></h2>
    <p class="summary"><strong>Summary</strong>: <This cake recipe is from the 1940s that was put together by the Women's Auxiliary in Alice Springs…</em></p>
    <div class="ingredients">
    <h3>Ingredients</h3>
    <ul class="ingredients">
    <li class="ingredient">1 cup sugar </li>
    <li class="ingredient">1&1/2 cups self raising flour</li>
    <li class="ingredient">1/2 cup butter </li>
    <li class="ingredient">2 eggs</li><li class="ingredient">2 eggs</li>
    </ul>
    </div>
    <div class="instructions">
    <h4>Instructions</h4>
    <li>Use a food processor Pre heat oven to 160C / gas mark 3 Add all ingredients and blend until well mixed Pour into lined loaf tin Bake for 1 hour Cool and enjoy If you are a nut lover, once ingredients are blended add 60g chopped walnuts and blend in to the mixture</li>
    </div>
    <p class="duration"><span class="hrlabel">Cooking time (duration): </span><span class="hritem">90</span></p>
    <p class="yield"><span class="hrlabel">Number of servings (yield): </span><span class="hritem">8</span></p>
    Posting on SEOgadget: Mark-up Your Recipes Online With hRecipe
  • 12. class="ingredient"
    class="cooktime"
    class="nutrition“class="calories"
  • 13. Seatwave got it right
    hcalendar
    hreview-aggregate
    Markup your events with hCalendar: http://bit.ly/a8JRbt
    Using hReview for your review pages: http://bit.ly/cMmicZ
    Combining microformats is awesome – hreview-aggregate with hcalendar for the events
  • 14. span title="2011-05-19T1500Z00" class="dtstart"
    class=“url summary"
    class="location vcard"
    class="fn org"
    class=“photo"
  • 15. Microformats are everywhere
    • rel=“friend”
    • 16. rel=“me”
    • 17. rel=“nofollow”
    Perhaps the most well known microformat of all, rel=“nofollow” was found in 2.23% of all links in SEOmoz’s April Linkscape update of 41.3 billion URLs
  • 18. And can be used to get extra space in the SERPS
    For a while – this grey text was found by Patrick Altoft in a class=“fn org url” attribute
  • 19. But they can be lost
  • 20. THANK YOU
    richard@seogadget.co.uk
    @richardbaxter
    Thanks for listening! Check out our blog at SEOgadget.co.uk for more actionable guides and tips – or hire us for SEO, Conversion Rate Optimisation and bespoke technology consulting.