Your SlideShare is downloading. ×
  • Like
Feeds and Microformats – Optimisation beyond the site - Richard Baxter
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Feeds and Microformats – Optimisation beyond the site - Richard Baxter



Published in Self Improvement , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • Introduction
  • Introduction


  • 1. Microformats
    SAScon – Manchester - 2011
    Richard Baxter –
    What are Microformats, how do they work and what can you do with them?
  • 2. You’ll recognise this
    Businesses and organisations can easily markup their addresses with hCard – there are really only a few key properties in hcard required to do this – here’s the documentation from Google
  • 3. And this…
    “Wow – I’m so delighted with my new Dualit toaster – arrived really quickly, too – thanks”
    Rated: 5/5
    Reviews are among the most popular types of data and they’re growing
  • 4. And, this?
    Matt CuttsPrincipal EngineerGoogle Inc+1
    You can mark up information in a webpage about a person using hcard, too. The additional attributes defined by the XFN properties (friend, contact and acquaintance) can be included, too.
  • 5. And this?
    Om nom nom
  • 6.
  • 7. The problem with information
    Post Code
    Even the most advanced information retrieval techniques can do with a hand recognising data
  • 8. Microformats
    Microformats, RDFa and Microdata all attempt to achieve the same goal – adding structure to data found on the web
  • 9. Reviews
    Oh? Implement hreview – just don’t expect anything to happen with your retail site for now. Use the reviews attributes in your Google product feed
  • 10. At least we have cake
    *May not be “Best Ever” banana cake – my girlfriend’s banana cake is the best, and she says it’s all about Nigella Lawson
  • 11. <div class="hrecipe">
    <h2 class="fn">Recipe: <a class="url" href="">Banana Cake</a></h2>
    <p class="summary"><strong>Summary</strong>: <This cake recipe is from the 1940s that was put together by the Women's Auxiliary in Alice Springs…</em></p>
    <div class="ingredients">
    <ul class="ingredients">
    <li class="ingredient">1 cup sugar </li>
    <li class="ingredient">1&1/2 cups self raising flour</li>
    <li class="ingredient">1/2 cup butter </li>
    <li class="ingredient">2 eggs</li><li class="ingredient">2 eggs</li>
    <div class="instructions">
    <li>Use a food processor Pre heat oven to 160C / gas mark 3 Add all ingredients and blend until well mixed Pour into lined loaf tin Bake for 1 hour Cool and enjoy If you are a nut lover, once ingredients are blended add 60g chopped walnuts and blend in to the mixture</li>
    <p class="duration"><span class="hrlabel">Cooking time (duration): </span><span class="hritem">90</span></p>
    <p class="yield"><span class="hrlabel">Number of servings (yield): </span><span class="hritem">8</span></p>
    Posting on SEOgadget: Mark-up Your Recipes Online With hRecipe
  • 12. class="ingredient"
  • 13. Seatwave got it right
    Markup your events with hCalendar:
    Using hReview for your review pages:
    Combining microformats is awesome – hreview-aggregate with hcalendar for the events
  • 14. span title="2011-05-19T1500Z00" class="dtstart"
    class=“url summary"
    class="location vcard"
    class="fn org"
  • 15. Microformats are everywhere
    • rel=“friend”
    • 16. rel=“me”
    • 17. rel=“nofollow”
    Perhaps the most well known microformat of all, rel=“nofollow” was found in 2.23% of all links in SEOmoz’s April Linkscape update of 41.3 billion URLs
  • 18. And can be used to get extra space in the SERPS
    For a while – this grey text was found by Patrick Altoft in a class=“fn org url” attribute
  • 19. But they can be lost
  • 20. THANK YOU
    Thanks for listening! Check out our blog at for more actionable guides and tips – or hire us for SEO, Conversion Rate Optimisation and bespoke technology consulting.