Feeds and Microformats – Optimisation beyond the site - Richard Baxter
Microformats<br />SAScon – Manchester - 2011<br />Richard Baxter – SEOgadget.co.uk<br />What are Microformats, how do they work and what can you do with them?<br />
You’ll recognise this<br />Businesses and organisations can easily markup their addresses with hCard – there are really only a few key properties in hcard required to do this – here’s the documentation from Google<br />
And this…<br />“Wow – I’m so delighted with my new Dualit toaster – arrived really quickly, too – thanks”<br />Rated: 5/5<br />Reviews are among the most popular types of data and they’re growing<br />
And, this?<br />Matt CuttsPrincipal EngineerGoogle Inc+1 email@example.com<br />You can mark up information in a webpage about a person using hcard, too. The additional attributes defined by the XFN properties (friend, contact and acquaintance) can be included, too.<br />
The problem with information<br />Venue<br />Country<br />Name<br />Post Code<br />Even the most advanced information retrieval techniques can do with a hand recognising data<br />
Microformats<br />Microformats, RDFa and Microdata all attempt to achieve the same goal – adding structure to data found on the web<br />
Reviews<br />Oh? Implement hreview – just don’t expect anything to happen with your retail site for now. Use the reviews attributes in your Google product feed<br />
At least we have cake<br />*May not be “Best Ever” banana cake – my girlfriend’s banana cake is the best, and she says it’s all about Nigella Lawson<br />
<div class="hrecipe"><br /><h2 class="fn">Recipe: <a class="url" href="http://www.nigella.com/recipes/view/banana-cake-3734">Banana Cake</a></h2><br /><p class="summary"><strong>Summary</strong>: <This cake recipe is from the 1940s that was put together by the Women's Auxiliary in Alice Springs…</em></p><br /><div class="ingredients"><br /><h3>Ingredients</h3><br /><ul class="ingredients"><br /><li class="ingredient">1 cup sugar </li><br /><li class="ingredient">1&1/2 cups self raising flour</li><br /><li class="ingredient">1/2 cup butter </li><br /><li class="ingredient">2 eggs</li><li class="ingredient">2 eggs</li><br /></ul><br /></div><br /><div class="instructions"><br /><h4>Instructions</h4><br /><li>Use a food processor Pre heat oven to 160C / gas mark 3 Add all ingredients and blend until well mixed Pour into lined loaf tin Bake for 1 hour Cool and enjoy If you are a nut lover, once ingredients are blended add 60g chopped walnuts and blend in to the mixture</li><br /></div><br /><p class="duration"><span class="hrlabel">Cooking time (duration): </span><span class="hritem">90</span></p><br /><p class="yield"><span class="hrlabel">Number of servings (yield): </span><span class="hritem">8</span></p><br />Posting on SEOgadget: Mark-up Your Recipes Online With hRecipe<br />
Seatwave got it right<br />hcalendar<br />hreview-aggregate<br />Markup your events with hCalendar: http://bit.ly/a8JRbt<br />Using hReview for your review pages: http://bit.ly/cMmicZ<br />Combining microformats is awesome – hreview-aggregate with hcalendar for the events <br />
THANK YOU<br />firstname.lastname@example.org<br />@richardbaxter<br />Thanks for listening! Check out our blog at SEOgadget.co.uk for more actionable guides and tips – or hire us for SEO, Conversion Rate Optimisation and bespoke technology consulting.<br />
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