Gab your way to a successful blog

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Copyright © 2008, SAS Institute Inc. All rights reserved. When you first look at your favorite blog, you think – they’re just talking. It’s gab, gab, gab … they have the gift of gab. And it’s true. The best bloggers can tell a great story. But they’ve also set goals for their blogs. They’re working in many ways to achieve those goals. And they’re measuring. It might sounds like these three steps will take the fun out of blogging, but you’ll end up enjoying it more and sticking with it if you know why you’re doing it, what you’re trying to accomplish and whether or not you’re accomplishing it.

Copyright © 2008, SAS Institute Inc. All rights reserved. Consider your goals and company goals Why do you want to blog? What do you want to accomplish personally and professionally? How will your blog affect SAS? Your goals can be anything: to experiment, to relieve stress, to impress ex-boyfriends who might google you, to share knowledge, to establish your expertise, etc. Here’s a list from webstrategist.com 1. Delight your customers (you better say yes) 2. Demonstrate corporate openness 3. Express goodwill 4. Thought leadership 5. Mitigate PR damage risks 6. Control the conversation in your market 7. Develop a product with customers in real time 8. Harness a rapid response tool 9. Casually release products and get feedback 10. Word of mouth marketing 11. Amplify a message 12. Competitive positioning tool 13. Delight your customers Your goals should influence the title, topics and content of your blog. Like any set of goals, remember: they change, they evolve. Company: Respect copyright laws. Understand customer confidentiality.

Copyright © 2008, SAS Institute Inc. All rights reserved. Your goals will determine how often you post, what you post about, etc. Now think again about your favorite blogs. What are they doing to accomplish their goals? Most bloggers follow these general guidelines to achieve their goals. Know what they’re talking about Useful, Share personal stories Honest, open, fun Linking, commenting

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Gab your way to a successful blog - Presentation Transcript

GAB your way to a successful blog Three steps to starting your first SAS blog
The gift of GAB
- G oal setting for your blog
- A chieving your goals
- B enchmarking for success
Goal setting
- What do you want?
- What might your audience want?
- What might SAS want?
Achieving goals
- Post often
- Premium content
- Personal sharing
- Past, present, future
- Promote softly
- Push rss
- Pay attention
- PARTICIPATE!!!!!
Benchmark for success
- Hard measures
- Soft measures
- Tools for measurement
Questions? Next steps?
- Email: [email_address]
- Blog: http://blogs.sas.com
- Twitter: @sascomeditor