The Superphone Revolution

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Insider information about the tablet market, future mobile computing platforms and the new superphone category

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The Superphone Revolution

  1. 1. Sascha Pallenberg email: sascha@netbooknews.com Twitter: @sascha_p Netbooknews.com .de Meetmobility.com
  2. 2. The Superphone Revolution
  3. 4. Tablet Market 2011 <ul><li>Sale: 40 – 50 Mio Units </li></ul>
  4. 5. Tablet Market 2011 <ul><li>Sale: 40 – 50 Mio Units </li></ul><ul><li>Build: 80 – 90 Mio Units </li></ul>
  5. 6. Tablet Market 2011 <ul><li>Sale: 40 – 50 Mio Units </li></ul><ul><li>Build: 80 – 90 Mio Units </li></ul><ul><li>Android is taking over </li></ul>
  6. 7. Tablet Market 2011 <ul><li>DisplaySearch Quarterly Mobile PC Shipment and Forecast Report </li></ul>
  7. 8. Tablet Market 2011 <ul><li>DisplaySearch Quarterly Mobile PC Shipment and Forecast Report </li></ul><ul><li>Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple </li></ul>
  8. 9. Tablet Market 2011 <ul><li>DisplaySearch Quarterly Mobile PC Shipment and Forecast Report </li></ul><ul><li>Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple </li></ul><ul><li>Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11 </li></ul>Apple remains the leader in the tablet PC market with a 54% share
  9. 10. Tablet Market 2011 <ul><li>DisplaySearch Quarterly Mobile PC Shipment and Forecast Report </li></ul><ul><li>Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple </li></ul><ul><li>Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11 </li></ul><ul><li>Apple remains the leader in the tablet PC market with a 54% share </li></ul>Apple remains the leader in the tablet PC market with a 54% share
  10. 11. Tablet Market 2011 Apple remains the leader in the tablet PC market with a 54% share   Q/Q Y/Y Tablet PC -5.2% 1349.5% Mini-Note PC 17.3% -10.2% Notebook PC -5.9% 1.6%
  11. 15. Future Platforms
  12. 16. Future Platforms
  13. 17. Future Platforms
  14. 18. Future Platforms
  15. 23. Don‘t you dare
  16. 24. to call out Wintel!
  17. 25. What about Performance?
  18. 26. Mobile Platforms in 2012 <ul><li>ARM Cortex-A9 Dualcore @2Ghz </li></ul>
  19. 27. Mobile Platforms in 2012 <ul><li>ARM Cortex-A9 Dualcore @2Ghz </li></ul><ul><li>Quadcore ARM Cortex-A15 </li></ul>
  20. 28. Mobile Platforms in 2012 <ul><li>ARM Cortex-A9 Dualcore @2Ghz </li></ul><ul><li>Quadcore ARM Cortex-A15 </li></ul><ul><li>Quadcore NVIDIA Tegra 3 </li></ul>
  21. 29. Mobile Platforms in 2012 <ul><li>ARM Cortex-A9 Dualcore @2Ghz </li></ul><ul><li>Quadcore ARM Cortex-A15 </li></ul><ul><li>Quadcore NVIDIA Tegra 3 </li></ul><ul><li>Quadcore Qualcomm Snapdragon </li></ul>
  22. 30. Mobile Platforms in 2012 <ul><li>ARM Cortex-A9 Dualcore @2Ghz </li></ul><ul><li>Quadcore ARM Cortex-A15 </li></ul><ul><li>Quadcore NVIDIA Tegra 3 </li></ul><ul><li>Quadcore Qualcomm Snapdragon </li></ul><ul><li>GPUs 2 to 16 cores </li></ul>
  23. 31. What about Display Sizes?
  24. 32. Mobile Platforms in 2012 <ul><li>10-inch Micromobility Tablets </li></ul>
  25. 33. Mobile Platforms in 2012 <ul><li>10-inch Micromobility Tablets </li></ul><ul><li>7-inch Mobile Tablets </li></ul>
  26. 34. Mobile Platforms in 2012 <ul><li>10-inch Micromobility Tablets </li></ul><ul><li>7-inch Mobile Tablets </li></ul><ul><li>8.9-inch „in between“ Tablets </li></ul>
  27. 35. Mobile Platforms in 2012 <ul><li>10-inch Micromobility Tablets </li></ul><ul><li>7-inch Mobile Tablets </li></ul><ul><li>8.9-inch „in between“ Tablets </li></ul><ul><li>… one more thing </li></ul>
  28. 36. „ no one's going to buy a phone so big, you can't get your hands around it“
  29. 38. Superphones
  30. 39. Superphone Definition <ul><li>4 – 5inch Display </li></ul>
  31. 40. Superphone Definition <ul><li>4 – 5inch Display </li></ul><ul><li>At least Dualcore </li></ul>
  32. 41. Superphone Definition <ul><li>4 – 5inch Display </li></ul><ul><li>At least Dualcore </li></ul><ul><li>Quadcore in 2012 </li></ul>
  33. 42. Superphone Definition <ul><li>4 – 5inch Display </li></ul><ul><li>At least Dualcore </li></ul><ul><li>Quadcore in 2012 </li></ul><ul><li>HD Movie and Gaming Capability </li></ul>
  34. 43. Superphone Definition <ul><li>4 – 5inch Display </li></ul><ul><li>At least Dualcore </li></ul><ul><li>Quadcore in 2012 </li></ul><ul><li>HD Movie and Gaming Capability </li></ul><ul><li>~ 500 Euro/$ </li></ul>
  35. 44. Steve, you were wrong!
  36. 45. The Group of „no ones“
  37. 46. The Group of „no ones“ <ul><li>Larger Smartphone Screens Gain in Popularity </li></ul>
  38. 47. The Group of „no ones“ <ul><li>Larger Smartphone Screens Gain in Popularity </li></ul><ul><li>„ Driven largely by sales of high-end Android phones, mobile handsets with screens that are 4 inches or larger now comprise nearly one quarter of all smartphone sales.“ NPD Group </li></ul>
  39. 48. The Group of „no ones“ <ul><li>Larger Smartphone Screens Gain in Popularity </li></ul><ul><li>„ Driven largely by sales of high-end Android phones, mobile handsets with screens that are 4 inches or larger now comprise nearly one quarter of all smartphone sales.“ NPD Group </li></ul><ul><li>24% marketshare in Q4 2010 </li></ul>
  40. 52. Predictions for 2012 <ul><li>Android becomes the most popular tablet OS </li></ul>
  41. 53. Predictions for 2012 <ul><li>Android becomes the most popular tablet OS </li></ul><ul><li>Apple iPad marketshare goes down to 20% </li></ul>
  42. 54. Predictions for 2012 <ul><li>Android becomes the most popular tablet OS </li></ul><ul><li>Apple iPad marketshare goes down to 20% </li></ul><ul><li>Superphones will heavily cannibalize tablets </li></ul>
  43. 55. Predictions for 2012 <ul><li>Android becomes the most popular tablet OS </li></ul><ul><li>Apple iPad marketshare goes down to 20% </li></ul><ul><li>Superphones will heavily cannibalize tablets </li></ul><ul><li>and… </li></ul>
  44. 56. Predictions for 2012 <ul><li>Android becomes the most popular tablet OS </li></ul><ul><li>Apple iPad marketshare goes down to 20% </li></ul><ul><li>Superphones will heavily cannibalize tablets </li></ul><ul><li>and… </li></ul><ul><li>You heard it here first! </li></ul>
  45. 57. Sascha Pallenberg email: sascha@netbooknews.com Twitter: @sascha_p Netbooknews.com .de Meetmobility.com

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