How Android takes over the Tablet Market

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2011 has been already a very competitive year on the tablet market and Android gained over 40% of marketshare. By the end of 2012 Android will have gained more than 50%. I am showing you the history of the tablet pc and the challenges for this market.

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How Android takes over the Tablet Market

  1. 1. Sascha Pallenbergemail: sascha@netbooknews.com Twitter: @sascha_p Netbooknews.com .de und bald Mobilegeeks.com .de
  2. 2. The history of the tablet pc
  3. 3. 2010
  4. 4. 2006
  5. 5. 2004
  6. 6. 1994
  7. 7. 1973
  8. 8. 1526 A.D.
  9. 9. 1968
  10. 10. “we have always been shameless about stealing great ideas”
  11. 11. 1989
  12. 12. Tablet Market 2011 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
  13. 13. Tablet Market 2011 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple
  14. 14. Tablet Market 2011 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11
  15. 15. Tablet Market 2011 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11 Apple remains the leader in the tablet PC market with a 54% share
  16. 16. Tablet Market 2011 ca. 45 – 50 Mio iPads ca. 25 – 30 Mio Android Tablets
  17. 17. Tablet Market 2011 ca. 45 – 50 Mio iPads ca. 25 – 30 Mio Android Tablets ca. 5 Mio Kindle Fire
  18. 18. Tablet Market 2011 ca. 45 – 50 Mio iPads ca. 25 – 30 Mio Android Tablets ca. 5 Mio Kindle Fire ca. 5 Mio Premium Brand Tablets (Acer, ASUS, Motorola, Samsung...)
  19. 19. Tablet Market 2011 ca. 45 – 50 Mio iPads ca. 25 – 30 Mio Android Tablets ca. 5 Mio Kindle Fire ca. 5 Mio Premium Brand Tablets (Acer, ASUS, Motorola, Samsung...) ca. 20 Mio White Box Tablets!
  20. 20.  7-inch 800x480
  21. 21.  7-inch 800x480 1.2Ghz Cortex-A9
  22. 22.  7-inch 800x480 1.2Ghz Cortex-A9 Mali 400 GPU
  23. 23.  7-inch 800x480 1.2Ghz Cortex-A9 Mali 400 GPU 512MB RAM/4GB Flash
  24. 24.  7-inch 800x480 1.2Ghz Cortex-A9 Mali 400 GPU 512MB RAM/4GB Flash HDMI Out (1080p)
  25. 25.  7-inch 800x480 1.2Ghz Cortex-A9 Mali 400 GPU 512MB RAM/4GB Flash HDMI Out (1080p) $60!
  26. 26. Lowcost tablets are the most disruptive devices of the decade!
  27. 27. Lowcost tablets are the mostdisruptive devices of the decade!
  28. 28. Lowcost tablets are the mostdisruptive devices of the decade!
  29. 29. Lowcost tablets are the mostdisruptive devices of the decade!
  30. 30. Lowcost tablets are the mostdisruptive devices of the decade!
  31. 31. Lowcost tablets are the mostdisruptive devices of the decade!
  32. 32. Lowcost tablets are the mostdisruptive devices of the decade!
  33. 33. Lowcost tablets are the mostdisruptive devices of the decade!
  34. 34. Lowcost tablets are the mostdisruptive devices of the decade!
  35. 35. And they will all run on
  36. 36. Tablets 2011
  37. 37. Tablets 2012
  38. 38. SoCs 2011
  39. 39. SoCs 2012
  40. 40. One more thing...
  41. 41. What about the patent war?
  42. 42. Best of Florian Mueller "As a European consumer, I dont want to be held hostage by companies that use industry standards as a nuclear weapon and restrict choice" (Mueller on Motorola) "Todays ruling is significant bad news for Android at large, and Google," "Todays ruling … show that the noose keeps tightening around Androids neck in many ways." (Mueller after Motorola lost the “Slide to Unlock” trial against Apple) “almost all smartphone-related patent litigation involves Android, and Android is on the losing track by objective standards” (Mueller on Google+) “I am sure that we will have to pay at least a $100 licence fee for every Android device in the near future” (Mueller in the Stern magazine)
  43. 43. Last but not least...“Courts around the world are banning Androiddevices and dismissing counterclaims -- I let the judges speak for me. They validate what I say”
  44. 44. Lets stay with the factsNot a single Android device got banned because of Android!
  45. 45. By the end of 2012 Android willoutsell iOS on the tablet market!
  46. 46. Q&A

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