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Instantly & Visually Explore Big Data with Powerful Analytics
 

Instantly & Visually Explore Big Data with Powerful Analytics

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Instantly & Visually Explore Big Data with Powerful Analytics ...

Instantly & Visually Explore Big Data with Powerful Analytics
Vincent Cotte, Product Marketing Manager South East Asia Pacific SAS
Visual Analytics Event, Nov 28, 2012, Jakarta Indonesia

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    Instantly & Visually Explore Big Data with Powerful Analytics Instantly & Visually Explore Big Data with Powerful Analytics Presentation Transcript

    • Instantly and Visually Explore Big Data Improved decision making at the speed of rightC op yr i g h t © 2 0 1 2 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
    • Ever been frustrated by lack of insightC op yr i g h t © 2 0 1 2 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
    • OODA LOOP FASTER, MORE ACCURATE DECISIONS Act YOUR Orient Decide Decide COMPETITIVE MARKET ADVANTAGE OPPORTUNITY Orient Act ObserveC op yr i g h t © 2 0 1 2 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
    • THRIVING IN THE BIG DATA ERA VOLUME VARIETY VELOCITY DATA SIZE VALUE TODAY THE FUTUREC op yr i g h t © 2 0 1 2 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
    • STEPS TO CONQUER BIG DATA COMPLEXITY TURN CHALLENGE INTO OPPORTUNITY • 53% leverage half of their valuable data • 24% believe vast amounts of important data goes untapped GAIN MAXIMUM VALUE FROM YOUR DATA • SAS® Analytics + Powerful Visualisations + Sharing • High Speed Performance + Cost-Efficient Scalability Source: Economist Intelligence Unit 2011 Report, Sponsored by SAS, 2011C op yr i g h t © 2 0 1 2 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
    • OUR PERSPECTIVE Big Data is RELATIVE not ABSOLUTE Big Data When volume, velocity and variety of data exceeds an organization’s storage or compute capacity for accurate and timely decision-makingC op yr i g h t © 2 0 1 2 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
    • Business Insight What if you could… Sales and Finance Operations Marketing Understand which key metrics Understand which key metrics Which skills you need to recruit are driving your business are driving your sales in, to enable you to execute performance your strategy Predict future financial performance How to optimise the Which marketing channels are deployment of staff to deliver driving the business to you cost on objectives as cost effectively Which products, markets, and effectively as possible channels are adding value to your P&L Which sales teams are What factors are having the Potential resourcing gaps performing well and the factors greatest impact on your ability between available capacity and that lie behind their success to motivate and retain talent forecast demandC op yr i g h t © 2 0 1 2 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
    • THE ANALYTICS LIFECYCLE IDENTIFY / FORMULATE BUSINESS EVALUATE / PROBLEM BUSINESS MANAGER MONITOR DATA ANALYST RESULTS PREPARATION Data Exploration Domain Expert Data Visualization Makes Decisions Report Creation Evaluates Processes and ROI DEPLOY MODEL DATA EXPLORATION IT SYSTEMS / DATA MANAGEMENT VALIDATE SCIENTIST MODEL TRANSFORM Model Validation & SELECT Exploratory Analysis Model Deployment BUILD Descriptive Analytics Model Monitoring MODEL Predictive Modeling Data PreparationC op yr i g h t © 2 0 1 2 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
    • BIG DATA AND KEY CONSIDERATIONS ANALYTICS What if Accurate Granularity Timely Structured data Unstructured data Information management “Big Data” Scalability Mobile High Performance AnalyticsC op yr i g h t © 2 0 1 2 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
    • FAST SMART MOBILE ADMINISTER VISUALISE DESIGN SHARE • In-Memory • Ad Hoc Analysis • Reports For Web • Native, Interactive Analytic Platform • Data Discovery Or Mobile Reports • Security • iOS, Android • MonitoringC op yr i g h t © 2 0 1 2 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
    • FOR BUSINESS • Explore all data and fuel insight discovery for competitive advantage • Accelerate analytic model development life cycles Why SAS® exponentially Visual Analytics? • Deliver insights anywhere, anytime to mobile colleagues via the Web, Android tablets and iPad® FOR IT • Control governance • Empower colleagues with easy access to all dataC op yr i g h t © 2 0 1 2 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
    • ENABLES SIMPLY SMARTER BUSINESS INTELLIGENCE SAS® VISUAL • Delivers approachable analytics across the enterprise ANALYTICS • Offers self-service capabilities to gain immediate insights • Supports IT data management and controlC op yr i g h t © 2 0 1 2 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .