What’s Inside</li></li></ul><li>“ Radio as a medium is aimed at the broadest audiences as possible. Anyone with a pair of ears is an audience ”<br />
First Radio Station<br /><ul><li>Charles Herrold started broadcasting </li></ul> in San Francisco, California in 1909<br /><ul><li>West Coast flagship Radio station of </li></ul> the CBS Radio Network<br /><ul><li>On December 10, 1959, the station,</li></ul> owned by San Francisco business<br /> tycoon Franklin Mieuli,MHz with<br /> the KPUP <br />
Birth of freeform Rock Radio<br /><ul><li>On February 12, 1967, on-air personality </li></ul> Larry Miller introduced freeform rock<br /><ul><li> Part of Crosby-Pacific Broadcasting </li></ul> Company<br /><ul><li>In 1969, both stations were sold by the </li></ul> Crosby-Pacific Broadcasting Company <br /> to National Science Network, Inc.,<br /><ul><li>In Summer 1976,Tom Donahue brought</li></ul> KMET from the famous La Brea Tar Pits<br /> on Wilshire .ire Blvd <br />
History of Indian Radio<br /><ul><li>Sound broadcasting started in India in 1927 with the proliferation of private radio clubs. The operations of All India Radio began formally in 1936, as a govt. organisation,withclear objectives to inform, educate and entertain the masses.
Commercial Radio Services in India started in the year 1967 by VividhBharti and commercial services with it’s headquarters in Mumbai
Five Regional Centres of All India Radio : Kolkata, Guwahati , Assam , Mumbai and Chennai</li></li></ul><li> Internet Radio<br /><ul><li>On November 7, 1994, WXYC became the first traditional radio station to announce broadcasting on the Internet.
WXYC used an FM radio connected to a system at SunSite, later known as Ibiblio, running Cornell's CU-SeeMe software.
In March 1996, Virgin Radio - London, became the first European radio station to broadcast its full program live on the internet</li></li></ul><li> Internet Radio Listeners (India)<br />
Red FM 93.5<br /><ul><li>The channel is owned by KalanithiMaran with a 48.9% stake.
It was acquired from India Today promoter Living Media in January 2006.
Starting August 14, 2009, S FM or Suryan FM was re-branded into RED FM across 38 cities in INDIA</li></li></ul><li> Achievements<br /><ul><li> CNBC "Business Excellence Award" in 2008 - KalanithiMaran, CMD, Sun Network
World's Young Achiever For Creativity in 1999 - KalanithiMaran, CMD, Sun Network
India’s Best Entrepreneur Award In 1999 – KalanithiMaran, CMD, Sun Network
Outstanding Businessman Award in the Entertainment and Information Sector in 2004 - KalanithiMaran, CMD, Sun Network</li></li></ul><li> Red FM Success <br />1) Consistent No.1<br />2) Most Awarded Radio Station<br />3) Country’s best talent<br />4) Unparallel listener loyalty<br />5) Most appreciated Brand of the Industry<br />
Radio 98.3<br /><ul><li>Radio Mirchi is the number 1 radio brand in the private FM space.
It is owned by the Entertainment Network (India) Limited (ENIL), the subsidiary of Bennett, Coleman & Company Limited.
In February 2006,they announced that its license bids for 32 cities, spread across the country, were successful.</li></li></ul><li> Success Story(2010)<br /><ul><li>Radio Mirchi’s current listenership is bigger than the Average Issue Readership (AIR).
The station enjoys listenership of over 43.8 million listeners.
Radio Mirchi tops the charts with the largest cumulative listenership of 15 million in the eight key cities of Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Pune and Ahmedabad.</li></li></ul><li>Contd….<br />
Landmarks<br /><ul><li>Kaan Awards: The Kaan Awards acknowledges and honors the contribution of individuals and organizations that have led the way in developing clutter busting radio advertising. The awards have been instituted to encourage continued creative focus on radio advertising.</li></li></ul><li>Contd….<br /><ul><li>Music Awards:Tohonour the excellence in music industry Radio Mirchi came up with the first ever awards for the music industry - Mirchi Music Awards. It is the only award which recognizes the contribution of the fraternity behind Hindi music industry. </li></li></ul><li> Worldwide Success of Radio Industry in 2010<br /><ul><li>Companies included in this industry are called "rep firms." </li></li></ul><li> What’s Inside<br /><ul><li>Will Revenue Keep growing
Although ENIL did not Bid Aggressively for more Cities, the fact is that rivals have a larger network. Isn’t that a cause for concern or is being small beautiful in this business
Staying With 32 or will ENIL bid for new Cities. How will it affect the Metro cities
What kind of traction will phase-2008bring in for the Radio Business
Which Segment will get the Maximum Traction</li></li></ul><li>
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