HISTORY OF NESTLE
Nestlé is a worldwide brand making a serious
push to become a global power.
This is the emerging industry of foods that are
not just healthy, but that offer specific medical
and health benefits.
Europeans started a condensed milk factory in
1866 in Switzerland.
In 1867 founder Henry Nestle a German
pharmacist introduced „Farine lactee‟ a
combination of cow‟s milk, sugar and flour.
Both companies merged after few years.
“Positively influence the social environment in which we operate
as responsible corporate citizens, with due regard for those
environmental standards and societal aspirations which improve
quality of life” (Henri Nestle,)
MISSION & VISION
To be a competitive nutritional, health and
Lead a dynamic and passionate workforce.
Meet the nutritional needs of all ages from
infancy to old age.
NESTLE WORLD WIDE
Offering more than 8500
brands and 10,000 products.
Head quarter of Nestle is in
487 factories spread over 86
countries and more than
283000 employees are
NESTLE WORLDWIDE IN LAST DECADE
Nestle‟s priority is rapid growth.
“WHEN you stop growing you start dying,” ( By
asserts Peter Brabeck, chief executive of Nestlé ).
Over the past 10 years Nestlé has grown enormously
through an ambitious spending spree and by going
into exotic markets.
Mr Brabeck seems much more interested in big
strategic changes than in finding new ways to remedy
Nestlé's tin ear to criticism.
Over the past 10 years, Mr Brabeck says, many
companies concluded that they could become
operationally efficient by being focused.
Today Nestlé has its own operations and products in
Various other countries around the globe.
Nestle started its operations in Pakistan back in 1988,
by acquiring a diary company MILKPAK LTD.
Butter, cream, desi ghee were famous products under
brand name of MILK PAK
Juice drink under brand name FROST
1990: it started producing NIDO, Everyday,
1991: LACTOGEN 1 & 2
1994: MILO and NESCAFE 3 in 1
1998: sweet treats (POLO)
1999: fruit drops, NESTLE PURE LIFE
NESTLE fruita vitals
NESTLE IN PAKISTAN
INTERNATIONAL AND LOCAL COMPETITORS
Unilever, Kraft Foods and Pepsi
Strongest competition is coming from local companies
like Haleeb, Shezan and Pepsi.
Nestle in Pakistan especially has a lot of potential for
change unlike Unilever.
Dairy business has changed a lot in Pakistan since 1947.
LAUNCHING OF PROJECT GLOBE
Project Globe was launched four years ago.
Globe has established one technology platform
for the group standardized packaging codes and
provide more accurate data about raw materials
and stock levels.
BETWEEN FOOD AND PHARMA
Brand is making a serious push to
become a global power in the
emerging industry of foods that are
not just healthy, but that offer specific
medical and health benefits.
PRODUCTS INTRODUCED IN LAST 10 YEARS
1. Baby Foods
Nestle has introduced a wide range of
baby foods in last 10 years.
Nestle introduced a healthy range of
breakfast cereals made with whol grain.
3. Chocolate And Confectionary
Nestlé chocolatiers experimented
with their already popular Nestlé
Milk Chocolate bar by adding crisped rice.
After dropping its sale company has improved
its taste and this is one of the World‟s best 10
4. New Tastes of Nescafe
Nestle has introduced a lot of
new tastes in coffee for supporting
production and consumption.
5. Frozen and Chilled Foods
Nestle has introduced a new brand
dedicated to using the highest quality
ingredients to make delicious pastas and
sauces, Buitoni brand is inspired by
traditional Italian cuisine.
DiGiorno delivers fresh-baked taste in
8. Hot Pockets
America‟s favourite frozen sandwiches
to satisfy hunger.
10. Lean Cuisine
Lean Cuisine meals are low in fat and high
in nutritional value and taste.
12. Dairy Products
13. Mineral Water
16. Flavoured Raitas
MARKET SHARE (18)
NESTLE’S FOCUS AS ‘FMCG’
Nestle has been the best FMCG (Fast moving consumer Goods)
over the period of time.
Nestle is working hard to deliver the best
quality to the consumers.
People are happy and content about the products they provide
as they are the sign of satisfaction for the customer.
RULES TO MAINTAIN COMPETITIVE ADVANTAGE
We provide products which are the
sign of satisfaction for the customer.
We follow highest standards of
Nestle creates value for consumers
that can be sustained over the long term
by offering a wide variety of high quality,
safe food products, at affordable prices.
Technical Journey Towards Excellence
Presented by: Sadia Amin
• Technologies are a vital part of R&D.
• Nestle have engineers working in R&D in a variety
of fields – from packaging and equipment, to
food processing technologies and manufacturing
new beverage systems such as Espresso, Nescafé
Dolce Gusto, Special. T and BabyNes.
• Alongside engineers, their food scientists develop
processes and technologies that enable the
development of safe, nutritious foods.
Nestlé has developed, and/or is a world-leader
in a large number of different technologies.
Here are a few examples:
• Healthier Fats
• Foam Boosting Technology
• Malt Extraction
• Portion dispensing system
• Inclusive Design Packaging
• Special Pair Of Gloves
FERMENTATION & PROBIOTICS:
The Nestlé Research Centre was
one of the first to look at the
molecular interaction of
probiotics with intestinal cells.
They have sequenced several
probiotic genomes, so that they
can better understand their
characteristics and mechanisms
Nestle have strong expertise in hot extrusion
(e.g. infant and breakfast cereals), co-
extrusion (e.g. filled bars and snacks) and cold
extrusion (e.g. ice-cream and chocolate).
Nestle have also developed technologies that
allow us to use natural vegetable oils instead of
partially hydrogenated fats in
our Maggi bouillon cubes and seasonings
FOAM BOOSTER TECHNOLOGY
This produces the creamy head
for Nescafé Cappuccino, with less
fat, and which is much denser
and longer-lasting than regular
foam. In 2002 Nestle relaunched
Nescafé Cappuccino with new
foaming mix products, which
they created these using foam
Nestle have developed a new
process for malt extraction
for Milo that meant less sucrose
and more complex carbohydrates
in the product. It was launched in
Malaysia in 2006, and in 2007 it
was rolled out across Asia
PORTION DISPENSING SYSTEM
This know-how is essential for our beverage
INCLUSIVE DESIGN PACKAGING
Inclusive Design is a process which seeks to
develop product design to meet the needs of
“INCLUSIVE DESIGN ALLOWS US TO MOVE FROM GOOD
DESIGN TO GREAT DESIGN” SAID DAVID WIGGINS(HEAD
OF NESTLE PACKAGING AT NESTLE UK)
SPECIAL PAIR OF GLOVES
• In Australia, a special pair of gloves designed by
researchers at the Georgia Tech Research
Institute in Atlanta in the United States is helping
Nestlé understand the impact of arthritis.
• Nestlé packaging experts used the gloves on five
of the company’s most popular products to
simulate the way the debilitating disease restricts
an arthritis sufferer’s movement and strength.
NESTLE TECHNOLOGY IN PAKISTAN
Mr. José Lopez, Nestlé Executive Vice President
in charge of Operations, visit to Pakistan by
inaugurating a USD 104 million EGRON (Milk
Powder Drying Facility) Project at the
NESTLE TECHNOLOGY IN PAKISTAN
The existing Milk Powder Plant has now been
modified with new technology and has an
additional yearly capacity of 30,000 tons. The
power generation capacity and waste water
management system have also been upgraded
and additional filling lines have been set up.
• Nestle has worked a lot on corporate social
responsibility we believes to do business in
ways that deliver both long-term shareholder
value and benefit society, we called this
approach Creating Shared Value (CSV).
• Nestle create share value in three areas
3. Rural development
•By making product
•By supporting for
the security of rare
•By utilizing water
3. Rural Development:
• By developing the
• By supporting the
farmers so quality
products can achieve.
improvement to reduce
• Water filtration plants in
around their value chain.
• Up-gradation of existing
water filtration plants
• Hydration message
through Nestlé Pure Life
• Farmer Training & Development
Education Support Program
• Education Support Program gives backing to
• Agriculture University,
• Veterinary University and
• Business Schools for
• Research, Laboratories and Scholarships.
• New buildings and educational blocks
• Class rooms and computer labs
• Physical exercise and game areas
• Hygiene and cleanliness facilities
• School bags and books for the school children
Public Private Partnerships
• Peerano Goth School
Public Private Partnerships
• Humanitarian Assistance
• SOS Children’s Villages of Pakistan
Public Private Partnerships
• Nestlé – National Highway & Motorway
Driver Training Institute
• The Dairy Project & Nestlé Pakistan
Key achievements in 2013
• 7,789 products have been renovated for
• Packaging material has been reduced by
66,594 tones, saving CHF 158 million
• Overall water withdrawals have been reduced
by 33% per tone of product since 2005.
• 300,000 farmers have been trained through
External recognition in 2013
• Ranked number one by the charity Oxfam in 2013
Behind the Brands score card.
• Ranked one of the top 3 global food and beverage
manufacturers in the Access to Nutrition Index
• Lead its industry group in the Dow Jones
Sustainability Index 2013
• Achieved the maximum score in the CDP Climate
Performance Leadership Index
• Nestle is the largest food products and
mineral water manufacturing company in the
• Nestle has almost tried all the strategies to
expand internationally, and now they helped
economies to grow.
• Nestle create joint ventures with other
companies which enhanced Nestlé’s and these
companies’ performance positively.
• Nestle is flexible and highly adaptive to the
competitive external environment and also
decentralized decision authority.
• The main purpose of nestle working together
is that the communities which are serving
Nestle should prosper in long term.
• Keep the taste pleasant
• Increment loyalty of client with brand through
• Keep the cost low
• Expansion its distribution system
• Use Increment motivators to motivate their
Recommendations for Advertisement
– Should not mislead
– Should not depict discriminating (culture, area
– Should avoid demonstrations that encourage
– Should not portray competitors' products