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Chevrolet case study

by Account Planner (Advertising) at TBWA\ INDIA on Oct 10, 2013

  • 565 views

The presentation talks about how Chevrolet used innovative marketing strategies to enter Indian soils. It also discusses the issues, the strategies involved and the success achieved by the firm.

The presentation talks about how Chevrolet used innovative marketing strategies to enter Indian soils. It also discusses the issues, the strategies involved and the success achieved by the firm.

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Chevrolet case study Chevrolet case study Presentation Transcript