Rinker & Associates Master Series Business at the Speed of Light Connecting the 21 st Century Dots Lorraine Rinker, Principal Strategist

NETWORKING IN THE REAL WORLD Turning a crowd into partners Connecting 21st Century Dots © Rinker & Associates

Turning a crowd into partners

what’s up with networking? Connecting 21st Century Dots © Rinker & Associates back to basics

button your buttons Connecting 21st Century Dots © Rinker & Associates . . . your one and only best first impression

Open up new opportunities Connecting 21st Century Dots © Rinker & Associates strengthen your personal brand

embrace the very thought of you Ladies Restroom Lore Guy from Toledo Connecting 21st Century Dots © Rinker & Associates

Ladies Restroom Lore

Guy from Toledo

leverage all degrees of separation Connecting 21st Century Dots © Rinker & Associates

break into the Inner Circle Connecting 21st Century Dots © Rinker & Associates

Connecting 21st Century Dots © Rinker & Associates stand out in the crowd

be a charismatic networker Connecting 21st Century Dots © Rinker & Associates

build long-term relationships It’s not just who you know; it’s who knows and cares about you Connecting 21st Century Dots © Rinker & Associates

It’s not just who you know; it’s who knows and cares about you

Connect people that are opportunities for each other Connecting 21st Century Dots © Rinker & Associates put leverage into action

once connected, stay connected Connecting 21st Century Dots © Rinker & Associates

NETWORKING IN THE VIRTUAL WORLD How socializing means business in the virtual world Connecting 21st Century Dots © Rinker & Associates

How socializing means business in the virtual world

WEB 1.0 Connecting 21st Century Dots © Rinker & Associates

WEB 2.0 Connecting 21st Century Dots © Rinker & Associates

really big numbers! Connecting 21st Century Dots © Rinker & Associates Source: Truemors via Guy Kawasaki’s tweet on 1/7/09 Facebook Hits 150 Million Users on January 1, 2009 20 Million since 12/10/08

social media’s impact on business Connecting 21st Century Dots © Rinker & Associates Source: cymfony’s media intelligence

social media’s impact on business 64.8% Reading and analyzing relevant social media to understand genuine and unfiltered consumer perceptions Connecting 21st Century Dots © Rinker & Associates

64.8%

Reading and analyzing relevant social media to understand genuine and unfiltered consumer perceptions

connecting the 21 st dots Connecting 21st Century Dots © Rinker & Associates GustavoG (Source: Flickr)

Connecting 21st Century Dots © Rinker & Associates Social Network Analysis The “Kite Network” developed by David Krackhardt (leading researcher in social networks) who do you know?

business planning for social media Connecting 21st Century Dots © Rinker & Associates P O S T People Assess your customer’s social activities Objectives Decide what you want to accomplish Strategy Plan for how relationships with customers will change Technology Decide which social technologies to use Source: Forrester Research 2007

Connecting 21st Century Dots © Rinker & Associates blog it! have something to say?

Connecting 21st Century Dots © Rinker & Associates reputation management If you’re going to hang out your laundry, make sure it’s “clean”

recruiting and business development Connecting 21st Century Dots © Rinker & Associates corporate social networks

Connecting 21st Century Dots © Rinker & Associates Success requires a balanced use of real and virtual networking business at the speed of light

Connecting 21st Century Dots © Rinker & Associates This work is protected by Creative Commons License Rinker & Associates www.rwcs.biz email: [email_address] contact lorraine rinker