What is SEO? SEO  is a technical process by which we optimize a site to get better visibility in major search engines So t...
Popular Search Engines
SEO is divided in Two Parts
On-page Optimization
What is On-Page Optimization? On-page optimization is the process by which various elements on an individual web page are ...
On Page Optimization Chart On Page Pre SEO  Analysis MetaTags Generation Header Tags Site  Structure  Optimization Content...
Factors Involve in On-page Optimization <ul><li>Domain Factors </li></ul><ul><li>Keyword Analysis </li></ul><ul><li>Title ...
Domain Factors <ul><li>Domain Age </li></ul><ul><li>Domain Hosting </li></ul><ul><li>Keyword Specific Domain </li></ul><ul...
Keyword Analysis <ul><li>Build list of possible keywords from keyword tools like keyworddiscovery.com or wordtracker.com. ...
Title and Meta Tag <ul><li>Title  </li></ul><ul><li>Meta Description </li></ul><ul><li>Meta Keywords </li></ul><ul><li>Met...
Content Optimization <ul><li>Content should be thematic </li></ul><ul><li>Proper Heading Tags </li></ul><ul><li>Content Fo...
Code Optimization <ul><li>Use of External CSS </li></ul><ul><li>Heading and other Tags must be defined in CSS </li></ul><u...
Image Optimization <ul><li>Image Size </li></ul><ul><li>Image Name </li></ul><ul><li>Proper Alt and Title Tag on Image </l...
Other Factors <ul><li>Web Master Tool </li></ul><ul><li>HTML Sitemap for Users </li></ul><ul><li>XML Sitemap for Search En...
With Regards: Sarsij kumar chaturvedi
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On Page Optimization

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On Page Optimization

  1. 1. What is SEO? SEO is a technical process by which we optimize a site to get better visibility in major search engines So that we can improve the volume of quality traffic to a web site through search engines.
  2. 2. Popular Search Engines
  3. 3. SEO is divided in Two Parts
  4. 4. On-page Optimization
  5. 5. What is On-Page Optimization? On-page optimization is the process by which various elements on an individual web page are established and structured so that the page can be found by the search engines for a given keyword or key phrase.
  6. 6. On Page Optimization Chart On Page Pre SEO Analysis MetaTags Generation Header Tags Site Structure Optimization Content Analyses H1 to H6 Alt Tags & Anchor Text Linking Structure Website Friendliness SiteMap Generation Keywords Analysis
  7. 7. Factors Involve in On-page Optimization <ul><li>Domain Factors </li></ul><ul><li>Keyword Analysis </li></ul><ul><li>Title Tag and Meta Tags </li></ul><ul><li>Content Optimization </li></ul><ul><li>Code Optimization </li></ul><ul><li>Image Optimization </li></ul><ul><li>Other Factors </li></ul>
  8. 8. Domain Factors <ul><li>Domain Age </li></ul><ul><li>Domain Hosting </li></ul><ul><li>Keyword Specific Domain </li></ul><ul><li>Use of Hyphen in URL </li></ul><ul><li>Canonical Issue </li></ul>
  9. 9. Keyword Analysis <ul><li>Build list of possible keywords from keyword tools like keyworddiscovery.com or wordtracker.com. </li></ul><ul><li>Choose a keyword from the list and choose the best from them According to your targeted audience so that site can get Business oriented traffic. </li></ul>
  10. 10. Title and Meta Tag <ul><li>Title </li></ul><ul><li>Meta Description </li></ul><ul><li>Meta Keywords </li></ul><ul><li>Meta Robots </li></ul>
  11. 11. Content Optimization <ul><li>Content should be thematic </li></ul><ul><li>Proper Heading Tags </li></ul><ul><li>Content Formatting </li></ul><ul><li>Contextual Linking </li></ul><ul><li>Keyword Density </li></ul><ul><li>Keyword Prominence </li></ul>
  12. 12. Code Optimization <ul><li>Use of External CSS </li></ul><ul><li>Heading and other Tags must be defined in CSS </li></ul><ul><li>W3C validated Code </li></ul><ul><li>W3C Validated CSS </li></ul><ul><li>No Frames are Used </li></ul><ul><li>Use of DIV </li></ul>
  13. 13. Image Optimization <ul><li>Image Size </li></ul><ul><li>Image Name </li></ul><ul><li>Proper Alt and Title Tag on Image </li></ul>
  14. 14. Other Factors <ul><li>Web Master Tool </li></ul><ul><li>HTML Sitemap for Users </li></ul><ul><li>XML Sitemap for Search Engines </li></ul>
  15. 15. With Regards: Sarsij kumar chaturvedi
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