beacon summit berlin, boni presentation about mall solution, merchant app, analytics, rewarding and offer management

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It's not about beacons …

It's not about beacons
It's about creating an interactive world,
It's about amusing with different services
It's about promoting your value
It's about location relations
It's about profiling behaviors
It's about capturing shoppers
It's about pushing sales staff
It's about performance marketing
It's really not about beacons.

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Transcript

  • 1. It’s about creating an interactive world SHOPPING
  • 2. It’s about amusing with different proposals Advertisement RewardLoyalty Navigation SHOPPER
  • 3. It’s about promoting your value AWARENESS
  • 4. It’s about location relation TECHNOLOGY
  • 5. It’s about profiling behaviours INTELLIGENCE
  • 6. It’s about capturing shoppers MARKETING
  • 7. It’s about pushing sales staff SALES
  • 8. It’s all about performance marketing PERFORMANCE Proximity Notification Notification Impression Redemption RedeemedGet it now! 48% 12%
  • 9. It’s not all about Beacons. Thank you! Sarper Silaoglu twitter.com/sarper sarper@boni.me BEACON