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Retailing

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  • 1. Retailing
  • 2. Definition It include all the activities involved in selling goods or Services directly to final consumers for personal , Non business use
  • 3. Definition- retail store Any business enterprise whose sales volume comes primarily from retailing
  • 4.
    • Any Organization Selling to final consumer
    • is retailing , whether they are
    • A Manufacturer
    • A Wholesaler
    • A Retailer
  • 5.
    • It does not matter how they sell or serve ( By)
    • Person
    • Mail
    • Telephone
    • Vending Machine or
    • Internet
  • 6.
    • Or
    • Where these are sold
    • A store
    • A street
    • Consumer’s House
  • 7. r etailers t ypes
    • Department stores
    • Specialty stores
    • Convenience store
    • Discount store
    • Off-price retailer
    • Super store
  • 8. r etail life cycle
    • EMERGENCE
    • ACCELERATED
    • GROWTH
    • MATURITY
    • DECLINE
    Department Stores 70-80 years For maturity Warehouse Retail Outlets Took 10 years
  • 9. w heel of Retailing
    • Conventional stores increase cost
    • & Price to Provide Services
    • New Stores take this opportunity to
    • sell at less price & less service
  • 10. L evel of services
    • SELF SERVICE
    • SELF SELECTION
    • LIMITED SERVICE
    • FULL SERVICE
  • 11. 4 BROAD POSITIONING STRATEGIES
    • 1 Bloomingdale’s
    • Broad product assortment
    • High value added
    • Close attention to store design,
    • product quality, service & image
    • Profit margin is high
    • Try for high volume
  • 12.
    • 2 Tiffany
    • Narrow product
    • assortment
    • High value added
    • Exclusive image
    • High Margin
    • Low Volume
  • 13. Bloomingdale Wal-Mart Tiffany Kinney Shoe High--------value Added----------low Narrow----breadth of product lines---Broad
  • 14.
    • 3 Sunglass Hut
    • Features narrow line
    • Low value added
    • Keep cost & Price low
    • Centralized
    • Buying
    • Merchandising
    • Advertising
    • Distribution
  • 15. 4 Wal-mart
    • Broad line & low value addition
    • Keeping price low
    • Place for good buy
    • High volume low Margin
  • 16. Non Store Retailing Direct Selling Direct Marketing Automatic Vending Buying Services
  • 17. Direct Selling
    • Door to Door
    • House sales Parties
    • Home Demos
    • Avon
    • Tupperware
    • Amway
  • 18. Direct Marketing
    • Direct Mail
    • Catalog Marketing
    • Telemarketing
    • Electronic Shopping
    • Television Direct
    • response Marketing
  • 19. Automated Vending
    • Used in variety of Merchandise
    • Cigarettes
    • Soft drinks
    • Candy
    • Magazines
    • Newspapers
    • Cosmetics
    • Hot food Etc
    • Can be located at
    • Factories
    • Offices
    • Large stores
    • Hotels
    • Restaurants
    • Railway Stations
    • Airports
  • 20. Buying Services
    • Store less Retailers Serving
    • specific Customers
    • Employees Of Large Organization
    • Travel Agencies
    • Car Rental
  • 21. Corporate Retailing
    • Features
    • Economies Of Scale
    • Greater Purchasing Power
    • Wider Brand Recognition
    • Better Trained Employees
  • 22. Corporate Retailing
    • Major Types
    • Chain Stores
    • Retail Corporations
    • Franchises
    • Merchandising
    • Conglomerate
  • 23. Marketing Decisions
    • TARGET MARKET
    • PRODUCT ASSESSMENT
    • SERVICES & STORE ATMOSPHERE
    • PRICING
    • PROMOTION
    • PLACE
  • 24. Product Assortment
    • Target Market Expectations
    • Breadth & Depth
    • Exclusive National Brands
    • Private Branded Merchandise- Benetton
    • Distinctive Merchandise event- Indian/Chinese
    • Ever-changing Merchandise First- electronics
    • Merchandising Customizing Services
    • Targeted Assortments

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