Retailing
Definition It include all the activities involved in selling goods or Services  directly to final consumers  for personal ...
Definition-  retail store Any business enterprise whose sales volume comes primarily from retailing
<ul><li>Any Organization Selling to final consumer </li></ul><ul><li>is  retailing  , whether they are </li></ul><ul><li>A...
<ul><li>It does not matter how they sell or serve ( By) </li></ul><ul><li>Person </li></ul><ul><li>Mail </li></ul><ul><li>...
<ul><li>Or </li></ul><ul><li>Where these are sold </li></ul><ul><li>A store </li></ul><ul><li>A street </li></ul><ul><li>C...
r etailers   t ypes <ul><li>Department stores </li></ul><ul><li>Specialty stores </li></ul><ul><li>Convenience store </li>...
r etail life cycle <ul><li>EMERGENCE </li></ul><ul><li>ACCELERATED  </li></ul><ul><li>GROWTH </li></ul><ul><li>MATURITY </...
w heel of Retailing <ul><li>Conventional stores increase cost </li></ul><ul><li>& Price to Provide Services </li></ul><ul>...
L evel of services <ul><li>SELF SERVICE </li></ul><ul><li>SELF SELECTION </li></ul><ul><li>LIMITED SERVICE </li></ul><ul><...
4  BROAD POSITIONING STRATEGIES <ul><li>1 Bloomingdale’s </li></ul><ul><li>Broad product assortment </li></ul><ul><li>High...
<ul><li>2 Tiffany  </li></ul><ul><li>Narrow product </li></ul><ul><li>assortment </li></ul><ul><li>High value added </li><...
Bloomingdale Wal-Mart Tiffany Kinney Shoe High--------value Added----------low Narrow----breadth  of product lines---Broad
<ul><li>3 Sunglass Hut </li></ul><ul><li>Features narrow line </li></ul><ul><li>Low value added </li></ul><ul><li>Keep cos...
4 Wal-mart <ul><li>Broad line & low value addition </li></ul><ul><li>Keeping price low </li></ul><ul><li>Place for good bu...
Non Store Retailing Direct Selling  Direct Marketing Automatic Vending Buying Services
Direct Selling <ul><li>Door to Door </li></ul><ul><li>House sales Parties </li></ul><ul><li>Home Demos </li></ul><ul><li>A...
Direct Marketing <ul><li>Direct Mail </li></ul><ul><li>Catalog Marketing </li></ul><ul><li>Telemarketing </li></ul><ul><li...
Automated Vending <ul><li>Used in variety of Merchandise </li></ul><ul><li>Cigarettes </li></ul><ul><li>Soft drinks </li><...
Buying Services <ul><li>Store less Retailers Serving </li></ul><ul><li>specific Customers </li></ul><ul><li>Employees Of L...
Corporate Retailing <ul><li>Features </li></ul><ul><li>Economies Of Scale </li></ul><ul><li>Greater Purchasing Power </li>...
Corporate Retailing <ul><li>Major Types </li></ul><ul><li>Chain Stores </li></ul><ul><li>Retail Corporations </li></ul><ul...
Marketing Decisions <ul><li>TARGET MARKET </li></ul><ul><li>PRODUCT ASSESSMENT </li></ul><ul><li>SERVICES & STORE ATMOSPHE...
Product Assortment <ul><li>Target Market Expectations </li></ul><ul><li>Breadth & Depth </li></ul><ul><li>Exclusive Nation...
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Retailing

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Retailing

  1. 1. Retailing
  2. 2. Definition It include all the activities involved in selling goods or Services directly to final consumers for personal , Non business use
  3. 3. Definition- retail store Any business enterprise whose sales volume comes primarily from retailing
  4. 4. <ul><li>Any Organization Selling to final consumer </li></ul><ul><li>is retailing , whether they are </li></ul><ul><li>A Manufacturer </li></ul><ul><li>A Wholesaler </li></ul><ul><li>A Retailer </li></ul>
  5. 5. <ul><li>It does not matter how they sell or serve ( By) </li></ul><ul><li>Person </li></ul><ul><li>Mail </li></ul><ul><li>Telephone </li></ul><ul><li>Vending Machine or </li></ul><ul><li>Internet </li></ul>
  6. 6. <ul><li>Or </li></ul><ul><li>Where these are sold </li></ul><ul><li>A store </li></ul><ul><li>A street </li></ul><ul><li>Consumer’s House </li></ul>
  7. 7. r etailers t ypes <ul><li>Department stores </li></ul><ul><li>Specialty stores </li></ul><ul><li>Convenience store </li></ul><ul><li>Discount store </li></ul><ul><li>Off-price retailer </li></ul><ul><li>Super store </li></ul>
  8. 8. r etail life cycle <ul><li>EMERGENCE </li></ul><ul><li>ACCELERATED </li></ul><ul><li>GROWTH </li></ul><ul><li>MATURITY </li></ul><ul><li>DECLINE </li></ul>Department Stores 70-80 years For maturity Warehouse Retail Outlets Took 10 years
  9. 9. w heel of Retailing <ul><li>Conventional stores increase cost </li></ul><ul><li>& Price to Provide Services </li></ul><ul><li>New Stores take this opportunity to </li></ul><ul><li>sell at less price & less service </li></ul>
  10. 10. L evel of services <ul><li>SELF SERVICE </li></ul><ul><li>SELF SELECTION </li></ul><ul><li>LIMITED SERVICE </li></ul><ul><li>FULL SERVICE </li></ul>
  11. 11. 4 BROAD POSITIONING STRATEGIES <ul><li>1 Bloomingdale’s </li></ul><ul><li>Broad product assortment </li></ul><ul><li>High value added </li></ul><ul><li>Close attention to store design, </li></ul><ul><li>product quality, service & image </li></ul><ul><li>Profit margin is high </li></ul><ul><li>Try for high volume </li></ul>
  12. 12. <ul><li>2 Tiffany </li></ul><ul><li>Narrow product </li></ul><ul><li>assortment </li></ul><ul><li>High value added </li></ul><ul><li>Exclusive image </li></ul><ul><li>High Margin </li></ul><ul><li>Low Volume </li></ul>
  13. 13. Bloomingdale Wal-Mart Tiffany Kinney Shoe High--------value Added----------low Narrow----breadth of product lines---Broad
  14. 14. <ul><li>3 Sunglass Hut </li></ul><ul><li>Features narrow line </li></ul><ul><li>Low value added </li></ul><ul><li>Keep cost & Price low </li></ul><ul><li>Centralized </li></ul><ul><li>Buying </li></ul><ul><li>Merchandising </li></ul><ul><li>Advertising </li></ul><ul><li>Distribution </li></ul>
  15. 15. 4 Wal-mart <ul><li>Broad line & low value addition </li></ul><ul><li>Keeping price low </li></ul><ul><li>Place for good buy </li></ul><ul><li>High volume low Margin </li></ul>
  16. 16. Non Store Retailing Direct Selling Direct Marketing Automatic Vending Buying Services
  17. 17. Direct Selling <ul><li>Door to Door </li></ul><ul><li>House sales Parties </li></ul><ul><li>Home Demos </li></ul><ul><li>Avon </li></ul><ul><li>Tupperware </li></ul><ul><li>Amway </li></ul>
  18. 18. Direct Marketing <ul><li>Direct Mail </li></ul><ul><li>Catalog Marketing </li></ul><ul><li>Telemarketing </li></ul><ul><li>Electronic Shopping </li></ul><ul><li>Television Direct </li></ul><ul><li>response Marketing </li></ul>
  19. 19. Automated Vending <ul><li>Used in variety of Merchandise </li></ul><ul><li>Cigarettes </li></ul><ul><li>Soft drinks </li></ul><ul><li>Candy </li></ul><ul><li>Magazines </li></ul><ul><li>Newspapers </li></ul><ul><li>Cosmetics </li></ul><ul><li>Hot food Etc </li></ul><ul><li>Can be located at </li></ul><ul><li>Factories </li></ul><ul><li>Offices </li></ul><ul><li>Large stores </li></ul><ul><li>Hotels </li></ul><ul><li>Restaurants </li></ul><ul><li>Railway Stations </li></ul><ul><li>Airports </li></ul>
  20. 20. Buying Services <ul><li>Store less Retailers Serving </li></ul><ul><li>specific Customers </li></ul><ul><li>Employees Of Large Organization </li></ul><ul><li>Travel Agencies </li></ul><ul><li>Car Rental </li></ul>
  21. 21. Corporate Retailing <ul><li>Features </li></ul><ul><li>Economies Of Scale </li></ul><ul><li>Greater Purchasing Power </li></ul><ul><li>Wider Brand Recognition </li></ul><ul><li>Better Trained Employees </li></ul>
  22. 22. Corporate Retailing <ul><li>Major Types </li></ul><ul><li>Chain Stores </li></ul><ul><li>Retail Corporations </li></ul><ul><li>Franchises </li></ul><ul><li>Merchandising </li></ul><ul><li>Conglomerate </li></ul>
  23. 23. Marketing Decisions <ul><li>TARGET MARKET </li></ul><ul><li>PRODUCT ASSESSMENT </li></ul><ul><li>SERVICES & STORE ATMOSPHERE </li></ul><ul><li>PRICING </li></ul><ul><li>PROMOTION </li></ul><ul><li>PLACE </li></ul>
  24. 24. Product Assortment <ul><li>Target Market Expectations </li></ul><ul><li>Breadth & Depth </li></ul><ul><li>Exclusive National Brands </li></ul><ul><li>Private Branded Merchandise- Benetton </li></ul><ul><li>Distinctive Merchandise event- Indian/Chinese </li></ul><ul><li>Ever-changing Merchandise First- electronics </li></ul><ul><li>Merchandising Customizing Services </li></ul><ul><li>Targeted Assortments </li></ul>
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