LRC XIII Localisation Conference - Using community feedback to improve social networking terminology in microsoft products
by sarni on Apr 15, 2010
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Unlike more traditional software like operating systems and office productivity suites, social networking technology and therefore terminology has developed rapidly over the last few years. ...
Unlike more traditional software like operating systems and office productivity suites, social networking technology and therefore terminology has developed rapidly over the last few years.
With more Web 2.0 applications featuring a strong social aspect, including the voice of the customer is becoming increasingly important in order to be able to capture the latest terminology used in the social networking domain. To be successful in tomorrow’s market-place, established businesses need to create business models that are inclusive of its customers while leveraging the global expertise and vast know-how and future potential they bring to the table.
To address this challenge, Microsoft has launched several initiatives to embrace end-users and the “community”. One of them is the “MTCF” terminology community engagement and feedback program designed to assess and improve the quality of localised Microsoft Messenger and Spaces terminology through community feedback with a focus on social networking terminology.
This presentation will cover lessons learned from the 1900+ terminology suggestions received across 29 EMEA languages during this feedback program. It will explore interesting observations from the community around existing terminology, implications for source terminology, the importance of style and “artistic license” in translation and challenges to existing - and often anecdotal - assumptions about terminology quality.
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