Q1 midreviw ppt iocl&ttml_sarjeevan_20104006

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executive mba oil & gas - smm stp & 4ps - iocl & tata docomo

executive mba oil & gas - smm stp & 4ps - iocl & tata docomo

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  • 1. STRATEGIC MARKETING MANAGEMENT – PROJECT MID REVIEW MARKETING STRATEGIES OF INDIAN OIL CORPORATION LIMITED & TATA TELESERVICES (MAHARASHTRA) LTD: A COMPARATIVE STUDY By SARJEEVAN SAINBHI ID No.: 20104006 DT. 14-02-2011 Sarjeevan Sainbhi 1
  • 2. CONTENT• Company overview• Product overview• Market Segmentation, Targeting & positioning• Marketing Mix (4P’s)• Conclusion• Future Coverage Plan Sarjeevan Sainbhi 2
  • 3. 1. Company Overview INDIAN OIL CORPORATION LIMITED (IOCL)• Established in 1959, IOCL is the 20th largest petroleum company in the world.• Account for 47% petroleum products market share in India.• Product includes Petrochemicals, Natural Gas, Exploration & Production, Overseas Business, Consultancy, Biofuels and Hydrogen, etc.• Operates 10 of Indias 20 refineries with a combined refining capacity of 60.2 million metric tonnes per annum (MMTPA, i.e., 1.2 million barrels per day).• Turnover for financial year 2009-10 was Rs. 260420.40 Crores. Sarjeevan Sainbhi 3
  • 4. 1. Company Overview TATA TELESERVICES (MAHARASHTRA) LIMITED• TTML is a telephony sector in a telecom circles of Maharashtra, mumbai & Goa.• Is having the largest wireline base in Mumbai and Maharashtra amongst all private operators, with over 600,000 subscribers, and with over 50% market share.• Provides GSM & CDMA Services under brand name:Tata Indicom, Tata Photon, Tata Walky, Enterprise Services, Virgin Mobile, Tata Docomo, Power Launcher Broadband service.• Turnover for financial year 2009-10 was Rs. 2069.10 Crores. Sarjeevan Sainbhi 4
  • 5. Product Overview IOCL TTMLMajor Competitors Major Competitors• BPCL’s Speed Petrol • Airtel• HPCL’s Power Petrol • Idea• Unbranded Petrol • Bsnl • Aircel • Vodafone • Uninor Sarjeevan Sainbhi 5
  • 6. Market Segmentation, Targeting & Positioning XTRA PREMIUM TATA DOCOMOSEGMENTATION: SEGMENTATION: • Across Mumbai, Maharastra• Across india & Goa.• quality benefits service • New users & potential users.TARGET: TARGET:• Affluent / Educated – 18+ • All commercial, Residential & age Fuel Buyers in india. Public Users.• Old as well as New • multi segment Targeting generation Vehicles. Approach. POSITIONING:POSITIONING: • Competitor & Price• Benefit / Quality Positioning positioning • Use & application positioning Sarjeevan Sainbhi 6
  • 7. Marketing Mix (4P’s) XTRA PREMIUM TATA DOCOMOPRODUCT: PRODUCT:• Features : Petrol with • Services: Pay-per-use‘ Super Cleanser • Quality : offering Quality• Brand name : Xtrapremium network having clear voice.PRICE: PRICE:• Rs 1.4 to Rs 2 per litre • offers Lifetime @ 1 more than regular paise/second for all calls unleaded petrol. across India & also for international calling. Sarjeevan Sainbhi 7
  • 8. Marketing Mix (4P’s) XTRA PREMIUM TATA DOCOMOPROMOTION: PROMOTION:• Advertising : TV, • Advertising: TV, Radios, Newspapers, Magazines & magazines & Newspapers, Internet Internet • Sales Promotion: e.g. Win• Sales Promotion: Cars in a assured gift by calling toll free Tank Offer (2009) no.PLACE: PLACE:• Channels : Exclusive • Channels: Wholistic distribution to its retail distribution channel outlets • Coverage & location: covered• Coverage / Locations: All 1,181 towns in Maharashtra, states of India Mumbai & Goa. Sarjeevan Sainbhi 8
  • 9. Conclusion• Better understanding & importance of a Marketing & its concepts in an organization.• Better understanding about the company & product under study. Sarjeevan Sainbhi 9
  • 10. Future Coverage Plans• More detail Analysis of the Two product’s Market Segmentation, Targeting & positioning & 4Ps in order have Comparison between the Similarities & dissimilarities of their Marketing Strategies. Sarjeevan Sainbhi 10
  • 11. Suggestions for Improvements Sarjeevan Sainbhi 11