STRATEGIC MARKETING MANAGEMENT –        PROJECT MID REVIEW        MARKETING STRATEGIES                    OF     INDIAN OI...
CONTENT•   Company overview•   Product overview•   Market Segmentation, Targeting & positioning•   Marketing Mix (4P’s)•  ...
1. Company Overview    INDIAN OIL CORPORATION LIMITED (IOCL)• Established in 1959, IOCL is the 20th largest petroleum  com...
1. Company Overview      TATA TELESERVICES (MAHARASHTRA) LIMITED• TTML is a telephony sector in a telecom circles of  Maha...
Product Overview           IOCL                             TTMLMajor Competitors                  Major Competitors• BPCL...
Market Segmentation, Targeting &                 Positioning        XTRA PREMIUM                      TATA DOCOMOSEGMENTAT...
Marketing Mix (4P’s)       XTRA PREMIUM                              TATA DOCOMOPRODUCT:                                PR...
Marketing Mix (4P’s)          XTRA PREMIUM                           TATA DOCOMOPROMOTION:                               P...
Conclusion• Better understanding & importance of a Marketing & its  concepts in an organization.• Better understanding abo...
Future Coverage Plans• More detail Analysis of the Two product’s Market  Segmentation, Targeting & positioning & 4Ps in or...
Suggestions for Improvements           Sarjeevan Sainbhi   11
Upcoming SlideShare
Loading in...5
×

Q1 midreviw ppt iocl&ttml_sarjeevan_20104006

1,338

Published on

executive mba oil & gas - smm stp & 4ps - iocl & tata docomo

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,338
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Q1 midreviw ppt iocl&ttml_sarjeevan_20104006

  1. 1. STRATEGIC MARKETING MANAGEMENT – PROJECT MID REVIEW MARKETING STRATEGIES OF INDIAN OIL CORPORATION LIMITED & TATA TELESERVICES (MAHARASHTRA) LTD: A COMPARATIVE STUDY By SARJEEVAN SAINBHI ID No.: 20104006 DT. 14-02-2011 Sarjeevan Sainbhi 1
  2. 2. CONTENT• Company overview• Product overview• Market Segmentation, Targeting & positioning• Marketing Mix (4P’s)• Conclusion• Future Coverage Plan Sarjeevan Sainbhi 2
  3. 3. 1. Company Overview INDIAN OIL CORPORATION LIMITED (IOCL)• Established in 1959, IOCL is the 20th largest petroleum company in the world.• Account for 47% petroleum products market share in India.• Product includes Petrochemicals, Natural Gas, Exploration & Production, Overseas Business, Consultancy, Biofuels and Hydrogen, etc.• Operates 10 of Indias 20 refineries with a combined refining capacity of 60.2 million metric tonnes per annum (MMTPA, i.e., 1.2 million barrels per day).• Turnover for financial year 2009-10 was Rs. 260420.40 Crores. Sarjeevan Sainbhi 3
  4. 4. 1. Company Overview TATA TELESERVICES (MAHARASHTRA) LIMITED• TTML is a telephony sector in a telecom circles of Maharashtra, mumbai & Goa.• Is having the largest wireline base in Mumbai and Maharashtra amongst all private operators, with over 600,000 subscribers, and with over 50% market share.• Provides GSM & CDMA Services under brand name:Tata Indicom, Tata Photon, Tata Walky, Enterprise Services, Virgin Mobile, Tata Docomo, Power Launcher Broadband service.• Turnover for financial year 2009-10 was Rs. 2069.10 Crores. Sarjeevan Sainbhi 4
  5. 5. Product Overview IOCL TTMLMajor Competitors Major Competitors• BPCL’s Speed Petrol • Airtel• HPCL’s Power Petrol • Idea• Unbranded Petrol • Bsnl • Aircel • Vodafone • Uninor Sarjeevan Sainbhi 5
  6. 6. Market Segmentation, Targeting & Positioning XTRA PREMIUM TATA DOCOMOSEGMENTATION: SEGMENTATION: • Across Mumbai, Maharastra• Across india & Goa.• quality benefits service • New users & potential users.TARGET: TARGET:• Affluent / Educated – 18+ • All commercial, Residential & age Fuel Buyers in india. Public Users.• Old as well as New • multi segment Targeting generation Vehicles. Approach. POSITIONING:POSITIONING: • Competitor & Price• Benefit / Quality Positioning positioning • Use & application positioning Sarjeevan Sainbhi 6
  7. 7. Marketing Mix (4P’s) XTRA PREMIUM TATA DOCOMOPRODUCT: PRODUCT:• Features : Petrol with • Services: Pay-per-use‘ Super Cleanser • Quality : offering Quality• Brand name : Xtrapremium network having clear voice.PRICE: PRICE:• Rs 1.4 to Rs 2 per litre • offers Lifetime @ 1 more than regular paise/second for all calls unleaded petrol. across India & also for international calling. Sarjeevan Sainbhi 7
  8. 8. Marketing Mix (4P’s) XTRA PREMIUM TATA DOCOMOPROMOTION: PROMOTION:• Advertising : TV, • Advertising: TV, Radios, Newspapers, Magazines & magazines & Newspapers, Internet Internet • Sales Promotion: e.g. Win• Sales Promotion: Cars in a assured gift by calling toll free Tank Offer (2009) no.PLACE: PLACE:• Channels : Exclusive • Channels: Wholistic distribution to its retail distribution channel outlets • Coverage & location: covered• Coverage / Locations: All 1,181 towns in Maharashtra, states of India Mumbai & Goa. Sarjeevan Sainbhi 8
  9. 9. Conclusion• Better understanding & importance of a Marketing & its concepts in an organization.• Better understanding about the company & product under study. Sarjeevan Sainbhi 9
  10. 10. Future Coverage Plans• More detail Analysis of the Two product’s Market Segmentation, Targeting & positioning & 4Ps in order have Comparison between the Similarities & dissimilarities of their Marketing Strategies. Sarjeevan Sainbhi 10
  11. 11. Suggestions for Improvements Sarjeevan Sainbhi 11

×