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Marketing your public libraries via facebook

Marketing your public libraries via facebook

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  • 1. Marketing your Public Library with Facebook
    SaritHaim
    September 2011
  • 2. 2
    Social Media - Just Numbers
    • The power belongs to the crowds
    • 3. 490 Million users in You Tube
    • 4. 5 Billion pictures and images on Flickr
    • 5. 190 Million Tweets every day
  • 3
    Social Media Affect…
    • Social Revolutions
    • 6. Political Revolutions
    • 7. HRdepts recruits by usingsocial media
     www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
  • 8. 4
    Facebook…
    • If Facebook were a country, it would be the third most populated country in the world
     www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
  • 9. 5
    Facebook – Just Numbers
    • 750 Million Users
    • 10. 250 Million access every day
    • 11. 200 Million access via their cell phones
    • 12. 48% of people (age 18-34) check their account first thing in the morning
    • 13. 48% report they learn what’s new by using Facebook
    • 14. Every 20 minutes
    • 15. 1 Million people share a link
    • 16. 2 Million people send friend requests
    • 17. 3 Million messages are sent
    • 18. מקור
     www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
  • 19. 6
    The Israeli Connection
    • 3.5 Million users(!) – 46% of population
    • 20. Over 50% access every day
    • 21. The average Israeli spends 11 hours each month on Facebook
     www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    מקור
  • 22.  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    7
    Marketing Budget WW
  • 23.  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    8
    Marketing by using the Internet
    • Cheaper than any other media (sometimes ever zero budget)
    • 24. Focused
    • 25. Address specific audience
    • 26. Viral Marketing
    • 27. If you are not there, you do not exist
    • 28. Make it easier for your customers to find you
  •  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    9
    Why Facebook?
    • Your customers is already there and they don’t want to leave
    • 29. A friend’s recommendation is stronger than any commercial
    • 30. Increase your customer base easily
    • 31. The language you are using may be less formal
  •  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    10
    Creating a Facbook Page=
    Marketing & PR altogether
  • 32. Let’s get to work…
  • 33.  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    12
    One more thing before we start
    • Have you thought about your goals, vision and mission?
    • 34. Do you have the right personnel?
    • 35. Do you have enough personnel?
    • 36. Have you thought about content
    If you answered NO to one of these bullets, think again…
  • 37. 13
    First steps
    • Read as much as you can about Facebook and learn how to use it
    • 38. Build a business page for your library(do not use personal profile)
    • 39. Separate between your business page and your own personal profile
    • 40. Learn how to use apps (or pay someone else to do it)
    • 41. www.developers.facebook.com
    • 42. Create your own unique address
    • 43. http://www.facebook.com/username
     www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
  • 44. 14
    Content, content, content…
    • Always remember, every conversion has a viral potential
    • 45. Contribute to your customers
    • 46. Give them information and knowledge
    • 47. Speaking about opening hours and new books is not enough…
     www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
  • 48. 15
    Do / Do Not Do on Facebook
    • Conduct your own market research to learn about your customers (on Facebook)
    • 49. Listen to your customers
    • 50. Be relevant
    • 51. Participate in the conversation
    • 52. Stick to your goals and branding
    • 53. Give more than you get
     www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
  • 54. 16
    Cont.
    • Ask questions
    • 55. Create a dialogue
    • 56. Provide “ways of communication” outside of Fabebook
     www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
  • 57. 17
    Cont.
    • Do not block comments option
    • 58. Do not delete comments (even if is not positive – learn to deal with it)
    • 59. Do not use your page as a noticeboard
    • 60. Be there every day(don’t just open a page and forget about it)
     www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
  • 61. 18
    Marketing your business page
    • Add Facebook logo to your homepage
    • 62. Add your Facebook address to your email signature
    • 63. Add “search us on facebook” to every brochure and publications
    • 64. Leteveryone know that you have a Facebook page
     www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
  • 65. SaritHaim
    sarit.haim@gmail.com
    www.mataninfo.co.ilwww.facebook.com/mataninfo
    08-8573171, 054-8035645