Your SlideShare is downloading. ×
0
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Facebook marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Facebook marketing

356

Published on

Marketing your public libraries via facebook

Marketing your public libraries via facebook

Published in: Career, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
356
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Marketing your Public Library with Facebook<br />SaritHaim<br />September 2011<br />
  • 2. 2<br />Social Media - Just Numbers<br /><ul><li>The power belongs to the crowds
  • 3. 490 Million users in You Tube
  • 4. 5 Billion pictures and images on Flickr
  • 5. 190 Million Tweets every day </li></li></ul><li>3<br />Social Media Affect… <br /><ul><li>Social Revolutions
  • 6. Political Revolutions
  • 7. HRdepts recruits by usingsocial media</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  • 8. 4<br />Facebook…<br /><ul><li>If Facebook were a country, it would be the third most populated country in the world</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  • 9. 5<br />Facebook – Just Numbers<br /><ul><li>750 Million Users
  • 10. 250 Million access every day
  • 11. 200 Million access via their cell phones
  • 12. 48% of people (age 18-34) check their account first thing in the morning
  • 13. 48% report they learn what’s new by using Facebook
  • 14. Every 20 minutes
  • 15. 1 Million people share a link
  • 16. 2 Million people send friend requests
  • 17. 3 Million messages are sent
  • 18. מקור</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  • 19. 6<br />The Israeli Connection<br /><ul><li>3.5 Million users(!) – 46% of population
  • 20. Over 50% access every day
  • 21. The average Israeli spends 11 hours each month on Facebook</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />מקור<br />
  • 22.  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />7<br />Marketing Budget WW<br />
  • 23.  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />8<br />Marketing by using the Internet<br /><ul><li>Cheaper than any other media (sometimes ever zero budget)
  • 24. Focused
  • 25. Address specific audience
  • 26. Viral Marketing
  • 27. If you are not there, you do not exist
  • 28. Make it easier for your customers to find you</li></li></ul><li> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />9<br />Why Facebook?<br /><ul><li>Your customers is already there and they don’t want to leave
  • 29. A friend’s recommendation is stronger than any commercial
  • 30. Increase your customer base easily
  • 31. The language you are using may be less formal</li></li></ul><li> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />10<br />Creating a Facbook Page=<br />Marketing & PR altogether<br />
  • 32. Let’s get to work…<br />
  • 33.  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />12<br />One more thing before we start<br /><ul><li>Have you thought about your goals, vision and mission?
  • 34. Do you have the right personnel?
  • 35. Do you have enough personnel?
  • 36. Have you thought about content </li></ul>If you answered NO to one of these bullets, think again…<br />
  • 37. 13<br />First steps<br /><ul><li>Read as much as you can about Facebook and learn how to use it
  • 38. Build a business page for your library(do not use personal profile)
  • 39. Separate between your business page and your own personal profile
  • 40. Learn how to use apps (or pay someone else to do it)
  • 41. www.developers.facebook.com
  • 42. Create your own unique address
  • 43. http://www.facebook.com/username</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  • 44. 14<br />Content, content, content…<br /><ul><li>Always remember, every conversion has a viral potential
  • 45. Contribute to your customers
  • 46. Give them information and knowledge
  • 47. Speaking about opening hours and new books is not enough…</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  • 48. 15<br />Do / Do Not Do on Facebook<br /><ul><li>Conduct your own market research to learn about your customers (on Facebook)
  • 49. Listen to your customers
  • 50. Be relevant
  • 51. Participate in the conversation
  • 52. Stick to your goals and branding
  • 53. Give more than you get</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  • 54. 16<br />Cont.<br /><ul><li>Ask questions
  • 55. Create a dialogue
  • 56. Provide “ways of communication” outside of Fabebook</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  • 57. 17<br />Cont.<br /><ul><li>Do not block comments option
  • 58. Do not delete comments (even if is not positive – learn to deal with it)
  • 59. Do not use your page as a noticeboard
  • 60. Be there every day(don’t just open a page and forget about it)</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  • 61. 18<br />Marketing your business page<br /><ul><li>Add Facebook logo to your homepage
  • 62. Add your Facebook address to your email signature
  • 63. Add “search us on facebook” to every brochure and publications
  • 64. Leteveryone know that you have a Facebook page</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  • 65. SaritHaim<br />sarit.haim@gmail.com<br />www.mataninfo.co.ilwww.facebook.com/mataninfo<br />08-8573171, 054-8035645<br />

×