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Marketing your Public Library with Facebook<br />SaritHaim<br />September 2011<br />
2<br />Social Media - Just Numbers<br /><ul><li>The power belongs to the crowds
490 Million users in You Tube
5 Billion pictures and images on Flickr
190 Million Tweets every day </li></li></ul><li>3<br />Social Media Affect… <br /><ul><li>Social Revolutions
Political Revolutions
HRdepts recruits by usingsocial media</li></ul> www.mataninfo.co.il   sarit.haim@gmail.com   054-8035645<br />
4<br />Facebook…<br /><ul><li>If Facebook were a country, it would be the third most populated country in the world</li></...
5<br />Facebook – Just Numbers<br /><ul><li>750 Million Users
250 Million access every day
200 Million access via their cell phones
48% of people (age 18-34) check their account first thing in the morning
48% report they learn what’s new by using Facebook
Every 20 minutes
1 Million people share a link
2 Million people send friend requests
3 Million messages are sent
מקור</li></ul> www.mataninfo.co.il   sarit.haim@gmail.com   054-8035645<br />
6<br />The Israeli Connection<br /><ul><li>3.5 Million users(!) – 46% of population
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Facebook marketing

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Marketing your public libraries via facebook

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Transcript of "Facebook marketing"

  1. 1. Marketing your Public Library with Facebook<br />SaritHaim<br />September 2011<br />
  2. 2. 2<br />Social Media - Just Numbers<br /><ul><li>The power belongs to the crowds
  3. 3. 490 Million users in You Tube
  4. 4. 5 Billion pictures and images on Flickr
  5. 5. 190 Million Tweets every day </li></li></ul><li>3<br />Social Media Affect… <br /><ul><li>Social Revolutions
  6. 6. Political Revolutions
  7. 7. HRdepts recruits by usingsocial media</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  8. 8. 4<br />Facebook…<br /><ul><li>If Facebook were a country, it would be the third most populated country in the world</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  9. 9. 5<br />Facebook – Just Numbers<br /><ul><li>750 Million Users
  10. 10. 250 Million access every day
  11. 11. 200 Million access via their cell phones
  12. 12. 48% of people (age 18-34) check their account first thing in the morning
  13. 13. 48% report they learn what’s new by using Facebook
  14. 14. Every 20 minutes
  15. 15. 1 Million people share a link
  16. 16. 2 Million people send friend requests
  17. 17. 3 Million messages are sent
  18. 18. מקור</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  19. 19. 6<br />The Israeli Connection<br /><ul><li>3.5 Million users(!) – 46% of population
  20. 20. Over 50% access every day
  21. 21. The average Israeli spends 11 hours each month on Facebook</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />מקור<br />
  22. 22.  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />7<br />Marketing Budget WW<br />
  23. 23.  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />8<br />Marketing by using the Internet<br /><ul><li>Cheaper than any other media (sometimes ever zero budget)
  24. 24. Focused
  25. 25. Address specific audience
  26. 26. Viral Marketing
  27. 27. If you are not there, you do not exist
  28. 28. Make it easier for your customers to find you</li></li></ul><li> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />9<br />Why Facebook?<br /><ul><li>Your customers is already there and they don’t want to leave
  29. 29. A friend’s recommendation is stronger than any commercial
  30. 30. Increase your customer base easily
  31. 31. The language you are using may be less formal</li></li></ul><li> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />10<br />Creating a Facbook Page=<br />Marketing & PR altogether<br />
  32. 32. Let’s get to work…<br />
  33. 33.  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />12<br />One more thing before we start<br /><ul><li>Have you thought about your goals, vision and mission?
  34. 34. Do you have the right personnel?
  35. 35. Do you have enough personnel?
  36. 36. Have you thought about content </li></ul>If you answered NO to one of these bullets, think again…<br />
  37. 37. 13<br />First steps<br /><ul><li>Read as much as you can about Facebook and learn how to use it
  38. 38. Build a business page for your library(do not use personal profile)
  39. 39. Separate between your business page and your own personal profile
  40. 40. Learn how to use apps (or pay someone else to do it)
  41. 41. www.developers.facebook.com
  42. 42. Create your own unique address
  43. 43. http://www.facebook.com/username</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  44. 44. 14<br />Content, content, content…<br /><ul><li>Always remember, every conversion has a viral potential
  45. 45. Contribute to your customers
  46. 46. Give them information and knowledge
  47. 47. Speaking about opening hours and new books is not enough…</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  48. 48. 15<br />Do / Do Not Do on Facebook<br /><ul><li>Conduct your own market research to learn about your customers (on Facebook)
  49. 49. Listen to your customers
  50. 50. Be relevant
  51. 51. Participate in the conversation
  52. 52. Stick to your goals and branding
  53. 53. Give more than you get</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  54. 54. 16<br />Cont.<br /><ul><li>Ask questions
  55. 55. Create a dialogue
  56. 56. Provide “ways of communication” outside of Fabebook</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  57. 57. 17<br />Cont.<br /><ul><li>Do not block comments option
  58. 58. Do not delete comments (even if is not positive – learn to deal with it)
  59. 59. Do not use your page as a noticeboard
  60. 60. Be there every day(don’t just open a page and forget about it)</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  61. 61. 18<br />Marketing your business page<br /><ul><li>Add Facebook logo to your homepage
  62. 62. Add your Facebook address to your email signature
  63. 63. Add “search us on facebook” to every brochure and publications
  64. 64. Leteveryone know that you have a Facebook page</li></ul> www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645<br />
  65. 65. SaritHaim<br />sarit.haim@gmail.com<br />www.mataninfo.co.ilwww.facebook.com/mataninfo<br />08-8573171, 054-8035645<br />
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