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Facebook marketing
 

Facebook marketing

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Marketing your public libraries via facebook

Marketing your public libraries via facebook

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    Facebook marketing Facebook marketing Presentation Transcript

    • Marketing your Public Library with Facebook
      SaritHaim
      September 2011
    • 2
      Social Media - Just Numbers
      • The power belongs to the crowds
      • 490 Million users in You Tube
      • 5 Billion pictures and images on Flickr
      • 190 Million Tweets every day
    • 3
      Social Media Affect…
      • Social Revolutions
      • Political Revolutions
      • HRdepts recruits by usingsocial media
       www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    • 4
      Facebook…
      • If Facebook were a country, it would be the third most populated country in the world
       www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    • 5
      Facebook – Just Numbers
      • 750 Million Users
      • 250 Million access every day
      • 200 Million access via their cell phones
      • 48% of people (age 18-34) check their account first thing in the morning
      • 48% report they learn what’s new by using Facebook
      • Every 20 minutes
      • 1 Million people share a link
      • 2 Million people send friend requests
      • 3 Million messages are sent
      • מקור
       www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    • 6
      The Israeli Connection
      • 3.5 Million users(!) – 46% of population
      • Over 50% access every day
      • The average Israeli spends 11 hours each month on Facebook
       www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
      מקור
    •  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
      7
      Marketing Budget WW
    •  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
      8
      Marketing by using the Internet
      • Cheaper than any other media (sometimes ever zero budget)
      • Focused
      • Address specific audience
      • Viral Marketing
      • If you are not there, you do not exist
      • Make it easier for your customers to find you
    •  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
      9
      Why Facebook?
      • Your customers is already there and they don’t want to leave
      • A friend’s recommendation is stronger than any commercial
      • Increase your customer base easily
      • The language you are using may be less formal
    •  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
      10
      Creating a Facbook Page=
      Marketing & PR altogether
    • Let’s get to work…
    •  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
      12
      One more thing before we start
      • Have you thought about your goals, vision and mission?
      • Do you have the right personnel?
      • Do you have enough personnel?
      • Have you thought about content
      If you answered NO to one of these bullets, think again…
    • 13
      First steps
      • Read as much as you can about Facebook and learn how to use it
      • Build a business page for your library(do not use personal profile)
      • Separate between your business page and your own personal profile
      • Learn how to use apps (or pay someone else to do it)
      • www.developers.facebook.com
      • Create your own unique address
      • http://www.facebook.com/username
       www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    • 14
      Content, content, content…
      • Always remember, every conversion has a viral potential
      • Contribute to your customers
      • Give them information and knowledge
      • Speaking about opening hours and new books is not enough…
       www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    • 15
      Do / Do Not Do on Facebook
      • Conduct your own market research to learn about your customers (on Facebook)
      • Listen to your customers
      • Be relevant
      • Participate in the conversation
      • Stick to your goals and branding
      • Give more than you get
       www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    • 16
      Cont.
      • Ask questions
      • Create a dialogue
      • Provide “ways of communication” outside of Fabebook
       www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    • 17
      Cont.
      • Do not block comments option
      • Do not delete comments (even if is not positive – learn to deal with it)
      • Do not use your page as a noticeboard
      • Be there every day(don’t just open a page and forget about it)
       www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    • 18
      Marketing your business page
      • Add Facebook logo to your homepage
      • Add your Facebook address to your email signature
      • Add “search us on facebook” to every brochure and publications
      • Leteveryone know that you have a Facebook page
       www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645
    • SaritHaim
      sarit.haim@gmail.com
      www.mataninfo.co.ilwww.facebook.com/mataninfo
      08-8573171, 054-8035645