The Korean Wavealso known as the Hallyu ,refers to spread of South Korean culture around the world
- Since late 1990s Korean films, TV dramas, and music began to find large audiences in overseas markets The term was coined in China in mid-1999 by Beijing journalists surprised by the fast growing popularity of Korean entertainment and culture in China The Korean wave is responsible for achieving over one billion dollars in revenue annually for South Korea through cultural exports The 'Korean wave‘ continues to be a significant force in Asia and is making strong gains across Oceania, North America, Latin America, Europe, Middle East and North Africa
In 1999, reports of an emerging “Korean Wave" in China, Taiwan, Vietnam, Hong Kong and other Asian countries started to come out. In 1997, as Korea was shaken by the IMF crisis and it's belief in the industrial modernization process was turning weak, there was a widespread societal movement to make use of the cultural industry with its high added value to overcome the national crisis. Korean dramas continued to spread throughout Asia, achieving mainstream success in Japan, China, and Southeast Asia,as well as carving niche markets in Europe and North America.
Korean pop music Korean pop music, referred to as K-pop (an abbreviation of Korean pop), has become a large part of the Korean Wave. K-pop's popularity has been attributed to talent and individualism as well as having diversity through collaborating with international producers. In recent years, Korean entertainment companies have started to recognize YouTube as a key component to the international spread of Korean culture.
The Korean wave also reflects to the spread of other aspects of Korean culture, including food, clothing, video games, and the language
EFECTS AND IMPACT
- Popular throughout the Asian continent , influence strongest in East Asia , spreading to India ,Middle East and Central Asia. -also has a substantial presence in north and south America , particularly in Mexico and Argentina -most recently starting to hit the shores of UK and Australia
Along with the success of the Korean wave came criticism. Like any other growing media force, Korean pop culture has come under attack in the countries it spreads to, as is the case in nations like Japan, China, and Taiwan. South Korea is often criticized for rejecting foreign content as well. "Korean industries are passionate about selling their content, but tend to refuse foreign content. Fans of Korean culture are often accused of being "unpatriotic", too, from other citizens of their respective nations. Critics also say that K-pop is heavily manufactured and that it has a containing, underlying dependence on idols
CONCLUTIONKorean wave is phenomenal thing that happen in this world.It makes big influence in entertainment all around the worldwe’re allowed to like it , but don’t be a too fanatic because it has negative side , for example, Fans of Korean culture are often accused of being "unpatriotic“.