Presentation at Oddpodz , June 11 th , 2009, by Sarah Guinot and its use to drive traffic to your website

As a way to educate our team at Oddpodz, I was asked to do a presentation on Social Bookmarking, and its use to drive traffic to our website. We thought this presentation might be valuable to everyone looking to use these media to market their website (or other product/service). Don’t hesitate to send me your feedback or ideas! [email_address]

As a way to educate our team at Oddpodz, I was asked to do a presentation on Social Bookmarking, and its use to drive traffic to our website.

We thought this presentation might be valuable to everyone looking to use these media to market their website (or other product/service).

Don’t hesitate to send me your feedback or ideas! [email_address]

General definition Digg Delicious Do’s and Don’ts

General definition

Digg

Delicious

Do’s and Don’ts

Social bookmarking allows Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata (data about other data), typically in the form of tags. In a social bookmarking system, users save links to web pages that they want to remember and/or share . These bookmarks are usually public, but they can also be private, or in between. Source: Wikipedia

Social bookmarking allows Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata (data about other data), typically in the form of tags.

In a social bookmarking system, users save links to web pages that they want to remember and/or share .

These bookmarks are usually public, but they can also be private, or in between.

Source: Wikipedia

Social bookmarking sites are viral : not only do they send nice direct traffic, but the people who browse them often maintain blogs themselves--thus giving you many secondary link opportunities. So…The readers at these sites may be even more valuable than your 'regular' readers, since they have the power to link to you, and thus send exponentially more 'regular' readers (via direct clickthroughs from their links, and the extra Google juice those links give you). Source: Performancing http://performancing.com/promotion/links/viral-blog-marketing-via-digg-delicious

Social bookmarking sites are viral : not only do they send nice direct traffic, but the people who browse them often maintain blogs themselves--thus giving you many secondary link opportunities.

So…The readers at these sites may be even more valuable than your 'regular' readers, since they have the power to link to you, and thus send exponentially more 'regular' readers (via direct clickthroughs from their links, and the extra Google juice those links give you).

Source: Performancing http://performancing.com/promotion/links/viral-blog-marketing-via-digg-delicious

A place for people to discover and share content from anywhere on the web It surfaces the best stuff as voted on by users. No editors: people can collectively determine the value of content Everything is submitted by the community Once something is submitted, other people see it and Digg what they like best If a submission rocks and receives enough Diggs, it is promoted to the front page Because Digg is all about sharing and discovery, there’s a conversation that happens around the content

A place for people to discover and share content from anywhere on the web

It surfaces the best stuff as voted on by users.

No editors: people can collectively determine the value of content

Everything is submitted by the community

Once something is submitted, other people see it and Digg what they like best

If a submission rocks and receives enough Diggs, it is promoted to the front page

Because Digg is all about sharing and discovery, there’s a conversation that happens around the content

Introduction Finding articles related to your website Commenting on them www.digg.com

Introduction

Finding articles related to your website

Commenting on them

www.digg.com

Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet

Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source

With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet

A quick tour… http://delicious.com/

Posting a story only about our website Users do not care about press releases or promotions… Trying to sell You’ll be blacklisted quickly! Only bookmarking your own blog posts. Otherwise, people will look at your user history and see you've only joined to promote one blog! If you're going to use the communities to promote your blog, you need to give back as well--bookmark other blog posts you think are worthy. Getting discouraged if your stuff doesn’t get enough momentum Think about why. Write something even more compelling next month (not tomorrow), and try again. Source: Performancing http://performancing.com/promotion/links/viral-blog- marketing-via-digg-delicious

Posting a story only about our website

Users do not care about press releases or promotions…

Trying to sell

You’ll be blacklisted quickly!

Only bookmarking your own blog posts.

Otherwise, people will look at your user history and see you've only joined to promote one blog! If you're going to use the communities to promote your blog, you need to give back as well--bookmark other blog posts you think are worthy.

Getting discouraged if your stuff doesn’t get enough momentum

Think about why. Write something even more compelling next month (not tomorrow), and try again.

Source: Performancing http://performancing.com/promotion/links/viral-blog-

marketing-via-digg-delicious

Add value by posting relevant comments Engage people Visit the sites often to check for new contents Remember that the top comments are often the only thing people read

Add value by posting relevant comments

Engage people

Visit the sites often to check for new contents

Remember that the top comments are often the only thing people read

Only bookmark your REALLY good stuff. The fact of the matter is, most blog posts are not Delicious or DIGG-worthy. Resist the urge, or, again, you'll be called out as a spammer. Write a compelling title. These things live in die by the title.

Only bookmark your REALLY good stuff. The fact of the matter is, most blog posts are not Delicious or DIGG-worthy. Resist the urge, or, again, you'll be called out as a spammer.

Write a compelling title. These things live in die by the title.

Comments? Questions? We would love to hear from you! www.oddpodz.com [email_address]

Comments?

Questions?

We would love to hear from you!