US Financial Services
and Social Media
Examples and
Recommendations for the
Japanese Market

Prepared for
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サレン   サクライ

Saren Sakurai
saren.sakurai@gmail.com
bkrdzn.com




        © 2010 Saren Sakurai All Rights Reserved.
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US Financial Services Social Media Examples

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US Financial Services Social Media Examples

  1. 1. US Financial Services and Social Media Examples and Recommendations for the Japanese Market Prepared for P df 2/12/2010 © 2010 Saren Sakurai All Rights Reserved.
  2. 2. .jp 2 0 AGENDA 1 0 Q1 Japan and the US J d th US. Why Social Media? US FI Examples Recommendations References/Links e e e ces s © 2010 Saren Sakurai All Rights Reserved.
  3. 3. .jp 2 0 1 Differences between Japan and US: 0 Q1 Japanese do not share in the same way that American’s do do. Japanese are much more private. private Security is even more important to the Japanese. © 2010 Saren Sakurai All Rights Reserved.
  4. 4. .jp 2 0 1 0 Q1 TRUST © 2010 Saren Sakurai All Rights Reserved.
  5. 5. .jp 2 0 1 How do you improve trust? 0 Q1 Be authentic/honest. Be consistent/dependable. Answer consumer needs. Try hard/Gambarre. © 2010 Saren Sakurai All Rights Reserved.
  6. 6. .jp 2 0 1 0 Q1 81% of Japanese use Social Media as Creators, Critics, Collectors, Joiners, or Spectators. Source: Forrester, “Japanese Social Technographics Revealed”. © 2010 Saren Sakurai All Rights Reserved.
  7. 7. .jp 2 0 Social Media “Collectors”? 1 0 Q1 Financial S Fi i l Service consumers h i have the highest average education and income of any Japanese group group. They are MORE active in Social Media than the average consumer. They research, tag, vote, subsc be subscribe to RSS, a d bu d trust. , and build t ust. Source: Forrester, “Japanese Social Technographics Revealed”. © 2010 Saren Sakurai All Rights Reserved.
  8. 8. .jp 2 0 1 Why Social Media? 0 Q1 Reach potential or current customers where they are spending their time online. Engage them when they are talking about financial subjects. subjects © 2010 Saren Sakurai All Rights Reserved.
  9. 9. .jp 2 0 1 0 What do consumers want? Q1 Easy information y Answers to their questions from real people. Utility to make their lives easier. © 2010 Saren Sakurai All Rights Reserved.
  10. 10. .jp 2 0 1 0 Q1 US Examples © 2010 Saren Sakurai All Rights Reserved.
  11. 11. .jp 2 0 1 0 Q1 Wells Fargo © 2010 Saren Sakurai All Rights Reserved.
  12. 12. .jp 2 0 1 0 Q1 Wells Fargo
  13. 13. .jp 2 0 1 0 Q1
  14. 14. .jp 2 0 1 0 Q1 US Examples
  15. 15. .jp 2 0 1 0 Q1 H&R Block and Bank of America © 2010 Saren Sakurai All Rights Reserved.
  16. 16. .jp 2 0 1 0 Q1 US Examples
  17. 17. .jp 2 0 1 0 Q1 US Examples
  18. 18. .jp 2 0 1 0 Q1 United Services Automobile Association (USAA) © 2010 Saren Sakurai All Rights Reserved.
  19. 19. .jp 2 0 1 0 Q1 USAA
  20. 20. .jp 2 0 1 0 Q1 USAA
  21. 21. .jp 2 0 1 0 Q1 Visa Signature © 2010 Saren Sakurai All Rights Reserved.
  22. 22. .jp 2 0 1 0 Q1 US Examples
  23. 23. .jp 2 0 1 0 Q1 US Examples
  24. 24. .jp 2 0 1 0 Q1 US Examples
  25. 25. .jp 2 0 1 0 Q1 US Examples
  26. 26. .jp 2 0 1 0 Q1 American Express: Open Forum © 2010 Saren Sakurai All Rights Reserved.
  27. 27. .jp 2 0 1 0 Q1 Examples
  28. 28. .jp 2 0 1 0 Q1 Examples
  29. 29. .jp 2 0 1 0 Q1 Various Others © 2010 Saren Sakurai All Rights Reserved.
  30. 30. .jp 2 0 1 0 Q1 Young and Free Alberta
  31. 31. .jp 2 0 1 0 Q1 Examples
  32. 32. .jp 2 0 1 0 Q1 Examples
  33. 33. .jp 2 0 1 0 Q1 Examples
  34. 34. .jp 2 0 1 0 Q1 Examples
  35. 35. .jp 2 0 1 0 Q1 Examples
  36. 36. .jp 2 0 1 0 Q1 Examples
  37. 37. .jp 2 0 1 0 Q1 Examples
  38. 38. .jp 2 0 1 0 Q1 Examples
  39. 39. .jp 2 0 1 0 Q1 Recommendations © 2010 Saren Sakurai All Rights Reserved.
  40. 40. .jp 2 0 1. D 1 Develop a FISC Whit P l White Paper on th the 1 Landscape of FI Social Media in the US. 0 Q1 2. Develop a FISC White Paper on the Principals of Social Media Management. 3. Advise your clients to test and learn in as many channels as possible. 4. Advise them to design all programs through the eyes of the consumer. 5. Launch Program, Analyze Performance, Optimize Program. Program © 2010 Saren Sakurai All Rights Reserved.
  41. 41. サレン サクライ Saren Sakurai saren.sakurai@gmail.com bkrdzn.com © 2010 Saren Sakurai All Rights Reserved.
  42. 42. .jp 2 0 Reports Used in the Deck: 1 0 Q1 Trends 2010 N th A T d 2010: North American R t il B ki i Retail Banking eBusiness A d B i And Channel Strategy (02/05/2010) Customer Advocacy 2010: How Customers Rate US Banks, Investment Firms, and Insurers. (01/29/2010) I t t Fi d I Financial Services Will Lead Interactive Spend By 2014 (01/08/2010) Investment Firms Can’t Ignore Social Technologies (11/30/2009) Crafting An Insurance Social Media Strategy (06/08/2009) Young US Online Bankers and Social Media (02/12/2009) Japanese Social Technographics Revealed (04.22.2009) © 2010 Saren Sakurai All Rights Reserved.
  43. 43. .jp 2 Links: 0 1 Wells Fargo 0 http://blog.wellsfargo.com/ Q1 http://blog.wellsfargo.com/wachovia/ htt //bl ll f / h i / http://blog.wellsfargo.com/StagecoachIsland/ http://blog.wellsfargo.com/studentloandown/ http://blog.wellsfargo.com/community-guidelines.html Twitter http://twitter.com/hrblock http://twitter.com/BofA_help USAA https://www.usaa.com/ Visa Signature Vi Si t http://www.facebook.com/visasignature http://www.facebook.com/VisaGoWorld American E A i Express http://www.openforum.com/ © 2010 Saren Sakurai All Rights Reserved.
  44. 44. .jp 2 0 1 0 Links: Q1 Various Others http://www.youngfreealberta.com/ http://www.weseed.com/wesocial http://www.mint.com/ http://www.nationwide.com/mobile/ http://www nationwide com/mobile/ http://www.nationwide.com/htta/home/ http://mygreatrides.com/ http://caps.fool.com/ http://stocktwits.com/ http://chart.ly/ © 2010 Saren Sakurai All Rights Reserved.

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