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Digital Marketing in the Real World
 

Digital Marketing in the Real World

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Slides presented at the Digital Marketing: A Winning Strategy for the New Normal.

Slides presented at the Digital Marketing: A Winning Strategy for the New Normal.

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    Digital Marketing in the Real World Digital Marketing in the Real World Presentation Transcript

    • Digital Strategy in the Real World
    • Saren SakuraiClient Services and Strategy @saren
    • Utility InformationConsumers are usingdigital for Entertainment
    • TacticalLandscape
    • Social Media’sConversation Prism
    • How is Digital Different? Connections Sharing One-to-One Your Brand
    • What Works?Listening for InsightsConnecting with PeopleEnabling InfluencersMeasurement and Optimization
    • What Doesn’t Work? The Hard Sell Covering Up Bad PR Repurposing OfflineValidating Pre-concieved Notions
    • What are the 3 most important metrics? Where is the traffic coming from? (Referrals) What are people doing once they arrive? (Behavior) What do they share? (Socialize)
    • Organizational Implications: Commit. It’s a Team Effort. Be consistent, integrated.Be Transparent, Authentic, and Responsive.
    • Budgeting for Digital70/20/10
    • http://www.smartinsights.com/blog/digital-marketing-strategy/allocating-marketing-budget/
    • Claim your brand name on popular social networks. Listen Get a MailChimp email list5 Next Steps account Set up Google Adwords and Analytics account. Start a company blog.