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Digital Japan 2010 - By the Numbers
 

Digital Japan 2010 - By the Numbers

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In many ways Japan is well ahead of the world as a digital and mobile market. Here are some of the most important statistics to help guide insights, strategy, and ideation.

In many ways Japan is well ahead of the world as a digital and mobile market. Here are some of the most important statistics to help guide insights, strategy, and ideation.

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  • This is a really good English-language resource on what's going on in Japan and where to find it. Thanks for sharing. The links at the back and the transcripts below are helpful as well.

    One question: how are users doing social networking via Youtube? Sharing their work, making collections of favorite videos? Or is there more to it.
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  • excellent - I managed a Marketing team in Japan years ago, was constantly looking at this type of data - still love the country and business. Good job
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    Digital Japan 2010 - By the Numbers Digital Japan 2010 - By the Numbers Presentation Transcript

    • .jp 2 0 1 0 Q1 Digital Japan 2010 By the Numbers Image by heiwa4126 (Flickr) © 2010 Saren Sakurai All Rights Reserved.
    • Digital Population .jp 2 0 1 0 Q1 78% Internet Penetration: Highest on the planet Image by pacificit (Flickr) Reference: Forrester, July 2009 © 2010 Saren Sakurai All Rights Reserved.
    • Broadband in Japan .jp 2 0 1 67% 0 Q1 Broadband penetration 36% Fiber to the Home (FTTH) Image by marufish (Flickr) Reference: eMarketer.com © 2010 Saren Sakurai All Rights Reserved.
    • Top Sites in Japan .jp 2 0 1 0 01. yahoo.co.jp 60M portal Q1 02. fc2.com 38M blogging 03. rakuten.co.jp 35M portal 04. goo.ne.jp 34M web service 05. ameblo.jp 25M blogging 06. livedoor.com 25M blogging 07. msn.com 24M portal 08. nifty.com 23M ISPs 09. hatena.ne.jp 19M blogging Numbers in Millions of Monthly Uniques Image by heiwa4126 (Flickr) Reference: Google Ad Planner, November 2009 © 2010 Saren Sakurai All Rights Reserved.
    • 2010 in Three Words .jp 2 0 1 0 Q1 • Mobile • Video • Social Image by kirainet (Flickr) Reference: Google Ad Planner, November 2009 © 2010 Saren Sakurai All Rights Reserved.
    • Mobile Generation .jp 2 0 1 0 Q1 86% of Japanese have a mobile phone. Image by heiwa4126 (Flickr) Reference: emarketer.com © 2010 Saren Sakurai All Rights Reserved.
    • Everybody 3G .jp 2 0 1 0 Q1 106MM mobile subscribers in Japan 96MM are on 3G. Image by toyohara (Flickr) Reference: emarketer.com © 2010 Saren Sakurai All Rights Reserved.
    • Mobile Usage Trends Japan .jp 2 0 1 0 Q1 60% watch TV on their mobiles Image by kengz (Flickr) Reference: emarketer.com © 2010 Saren Sakurai All Rights Reserved.
    • Mobile Usage Trends Japan .jp 2 0 1 0 Q1 53% watch web video on their mobile device. Image by Beckii Cruel (screenshot) Reference: emarketer.com © 2010 Saren Sakurai All Rights Reserved.
    • Mobile Usage Trends Japan .jp 2 0 1 0 Q1 71% of consumers record and watch their own videos on their mobile. Image by Saren (screenshot) Reference: emarketer.com © 2010 Saren Sakurai All Rights Reserved.
    • Mobile Usage .jp 2 0 1 0 Q1 26MM Japanese game on their mobile everyday. Image by y4rd1n4 (Flickr) Reference: mobikyo © 2010 Saren Sakurai All Rights Reserved.
    • Mobile Usage .jp 2 0 1 0 Q1 17% use GPS everyday. Image by cloneofsnake (Flickr) Reference: mobikyo © 2010 Saren Sakurai All Rights Reserved.
    • Mobile Usage 2 .jp 0 1 0 Q1 73% of handsets are NFC enabled. 18% of consumer use it regularly. Image by stephencannon (Flickr) Reference: mobikyo © 2010 Saren Sakurai All Rights Reserved.
    • Mobile Usage .jp 2 0 1 0 Q1 1.9 trillion SMS sent in 2009, up 15.5% Image by dlisbona (Flickr) Reference: techcrunchies.com © 2010 Saren Sakurai All Rights Reserved.
    • Mobile Usage .jp 2 0 1 0 Q1 40% of users use mobile search everyday. Image by cavorite (Flickr) References: MMD Labs/WirelessWatchJapan © 2010 Saren Sakurai All Rights Reserved.
    • Mobile Usage 2 .jp 0 Top Mobile Search Terms 2009 1 0 Q1 01. Mixi 02. 2Channel 03. Mobage Town 04. YouTube 05. Gree 06. Google 07. Rakuten 08. Ameblo 09. Amazon 10. McDonald’s Image by kamoda (Flickr) Reference: Google Japan (via blog.gaijinpot.com) © 2010 Saren Sakurai All Rights Reserved.
    • Mobile Usage .jp 2 0 1 0 Q1 90% of 16-24 year olds use the mobile web at least once a day. Image by jfchenier (Flickr) Reference: Infinita (via Contagious Magazine) © 2010 Saren Sakurai All Rights Reserved.
    • iPhone Japan .jp 2 0 iPhone and iPod 1 sales grew 350%. 0 Q1 There are now 3 MILLION iPhones in Japan. 46.1% of the SmartPhone market. Image by moojie (Flickr) Reference: Fortune.com and 9to5mac.com © 2010 Saren Sakurai All Rights Reserved.
    • Social .jp 2 0 1 0 Social Q1 Networking is on the Rise in a uniquely Japanese way. © 2010 Saren Sakurai All Rights Reserved.
    • Top SNS in Japan .jp 2 0 1 01. YouTube.com 21.7MM 0 Q1 02. Mixi.jp 12 03. NicoVideo.jp 9.8 04. Twitter.com 4.6 05. Veoh.com 3.2 06. Facebook.com 2.4 07. DailyMotion 2.3 08. MySpace 2 09. Woopie.jp 1.9 10. Gree.jp 1.6 Numbers in Millions of Monthly Uniques Reference: Google Ad Manager December 2009 © 2010 Saren Sakurai All Rights Reserved.
    • Why We Love Mixi .jp 2 0 1 0 Q1 1. Can keep in touch with far away friends 2. Can make new discoveries through communities. 3. Can get into the inner circle of information All answers true for over 50% of sample; men and women, all ages. Image by spilt-milk (Flickr) Reference: Goo Research (via What Japan Thinks) © 2010 Saren Sakurai All Rights Reserved.
    • Mixi Mobile .jp 2 0 1 0 Q1 75% of the page views on Mixi are now coming from mobile phones. Image by spilt-milk (Flickr) Reference: emarketer.com © 2010 Saren Sakurai All Rights Reserved.
    • Gree .jp 2 0 1 0 Q1 30 billion Page Views a month Reference: Infinita (via Contagious Magazine) © 2010 Saren Sakurai All Rights Reserved.
    • MobageTown Growth .jp 2 0 1 0 Q1 32 billion Page Views in November 2009. Up from 17 Billion in September Reference: CNET Japan © 2010 Saren Sakurai All Rights Reserved.
    • Pixiv.net .jp 2 0 1 1.5 million 0 Q1 Members 18k Illustrations uploaded every day. 1.2 billion Page views monthly Reference: Asiajin.com © 2010 Saren Sakurai All Rights Reserved.
    • Meta Trends in Japan .jp 2 0 1 1998- 2004- 2006- 2010+ 0 Q1 2009 2009 2009 Japan has Blogging The most The next been in the platforms recent wave will portal era have wave has be uniquely for over a grown the been Japanese decade: fastest online forms of Yahoo, over the video: Social Rakuten, last 5 Youtube Networks MSN years: fc2, and Nico and ameblo, Nico. Location livedoor. Based Services. Image by InformationArchitects.jp (Flickr) Reference: Google Ad Planner, November 2009 © 2010 Saren Sakurai All Rights Reserved.
    • .jp 2 0 1 0 Q1 Thank You. Image by yamagatacamille (Flickr) © 2010 Saren Sakurai All Rights Reserved.
    • .jp 2 0 1 0 Q1 Saren Sakurai saren.sakurai@gmail.com Links to all photos and resources available at bkrdzn.com © 2010 Saren Sakurai All Rights Reserved.