EVALUATIONSareena Khaira
IN WHAT WAYS DOES YOUR MEDIAPRODUCT USE, DEVELOP ORCHALLENGE FORMS ANDCONVENTIONS OF REAL MEDIAPRODUCTS?
Main advertsAdvertising is a form of communication used to encourage or persuade an audience  (viewers, readers or listene...
The victim – presented from   Abuser/situation presented   Presenting problem and   Problem leading tothe start of the adv...
The setting that I used in my advert follows the  forms and conventions of child abuse adverts.  It is common for them to ...
A common convention of child abuse adverts is to use a voice over. I developed this   convention by using a voice over to ...
I decided to challenge the forms and conventions of   child abuse adverts in my second advert. My   research allowed me to...
A common misconception of child abuse   adverts is that the abuser is   stereotypically portrayed as being a   male. Due t...
SponsorshipsMy sponsorships follow the conventions of child  abuse adverts as they follow a narrative. I wanted  them to s...
The voice over I used is conventional of  sponsorships as they consist of what  the advert is sponsoring. I decided not  t...
HOW EFFECTIVE IS THECOMBINATION OF YOUR MAINAND ANCILLARY TEXTS?
For the combination of my main and             MAID ADVERT   ancillary tasks to be effective, there   needed to be synergy...
The music in my first main advert is the same as the music in  the sponsorship sequence. This was mainly due to the fact  ...
For my radio advert I used the same music as the music in   my second main advert. The reason being that tone of   the mus...
Further synergy is evident through  the placement of my logo in each  of my texts. It is placed at the end  of each of my ...
WHAT HAVE YOU LEARNEDFORM YOUR AUDIENCEFEEDBACK?
To start off with, I posted links of my productions on  social networking sites such as Facebook and  Twitter. However, I ...
The feedback I gained was mixed.What went well:- “the editing was done smoothly, all the scenes  merged into each other at...
Things that could have been better:- “logo could have been more bright, maybe  include pictures”- “could have added more a...
The feedback that I received was constructive as it  was collected from a range of people showing a  wide vary of thoughts...
HOW DID YOU USE NEW MEDIATECHNOLOGIES IN THECONSTRUCTION AND RESEARCH,PLANNING AND EVALUATIONSTAGES?
Research and PlanningThe internet was the main research tool that I used for example,  I used Google as a search engine to...
I also used Blogger which is a website in which you can make   blogs. I used this to record my progress and my work over  ...
ConstructionDuring the course of my construction stages, I used avariety of different new media technologies. To shootmy f...
To prepare me in using new software that I hadntalready used, I did some research to gain somebackground knowledge into ho...
Another new media technology that I used wasGarage Band. In order to create continuity I recordedmy voice to be used in al...
EvaluationI used new media technologies during my evaluationstages in order for me to reach my target audience toensure th...
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  • In what ways does your media product use, develop or challenge forms and conventions of real media products?How effective is the combination of your main and ancillary texts?What have you learned from your audience feedback?How did you use new media technologies in the construction and research, planning and evaluation stages?
  • In what ways does your media product use, develop or challenge forms and conventions of real media products?How effective is the combination of your main and ancillary texts?What have you learned from your audience feedback?How did you use new media technologies in the construction and research, planning and evaluation stages?
  • In what ways does your media product use, develop or challenge forms and conventions of real media products?How effective is the combination of your main and ancillary texts?What have you learned from your audience feedback?How did you use new media technologies in the construction and research, planning and evaluation stages?
  • In what ways does your media product use, develop or challenge forms and conventions of real media products?How effective is the combination of your main and ancillary texts?What have you learned from your audience feedback?How did you use new media technologies in the construction and research, planning and evaluation stages?
  • In what ways does your media product use, develop or challenge forms and conventions of real media products?How effective is the combination of your main and ancillary texts?
  • In what ways does your media product use, develop or challenge forms and conventions of real media products?How effective is the combination of your main and ancillary texts?What have you learned from your audience feedback?How did you use new media technologies in the construction and research, planning and evaluation stages?
  • What have you learned from your audience feedback?
  • How did you use new media technologies in the construction and research, planning and evaluation stages?
  • Evaluation

    1. 1. EVALUATIONSareena Khaira
    2. 2. IN WHAT WAYS DOES YOUR MEDIAPRODUCT USE, DEVELOP ORCHALLENGE FORMS ANDCONVENTIONS OF REAL MEDIAPRODUCTS?
    3. 3. Main advertsAdvertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners. Sometimes a specific group of people.) to continue or take some new action.My media product uses forms and conventions of real media products. I conducted research into the forms and conventions of child abuse adverts and campaigns. This included showing: A victim And abuser/situation Presenting a problem Presenting a solutionThis is presented throughout the narrative of the adverts. The fact that this form of narrative is present in nearly all of the adverts that I researched, I thought it was necessary for me to include this form of narrative in my media product.
    4. 4. The victim – presented from Abuser/situation presented Presenting problem and Problem leading tothe start of the advert. through the use of the solution in one. solution – door opening sound of footsteps coming as abuser is entering up the stairs. leading to the logo of campaign which is the solution.The narrative that I used in my advert followed a linear structure which is a sequential narrative witha beginning, middle and end in that order. My media product uses a conventional narrative structureof child abuse adverts as it starts showing the victim, then presenting the abuser or the situationbeing dealt with, then presenting the problem and finishing with a solution. I found this through myresearch of the construction of child abuse adverts, by breaking them down into their forms andconventions and finding what is similar between each advert and how they use synergy to interlinkbetween one another. It also came apparent from my research that many child abuse adverts usesimilar shot angles. Therefore I decided to use and develop these conventions. They usually showa range of shot angles from long shots, medium shots and close ups. I didnt find any adverts whichused extreme long shots or extreme close ups and due to my narrative I decided not to challengethis convention. Instead I used a range of shots, however I think I could have used an even biggerrange of shots as they mainly consist of mid shots. I did however use high angle shots to presentthe victim as inferior and weak which is a common convention used in child abuse adverts.
    5. 5. The setting that I used in my advert follows the forms and conventions of child abuse adverts. It is common for them to be situated in a home or around a home as this is one of the most common places where the abuse takes place. The main part of the advert is based in a bedroom, also a highly common place where abuse takes place, which is also a common place where child abuse adverts are set in. The mise en scene and props used in my advert is also conventional of child abuse adverts. The use of a phone has connotations of a form of escape, the posters on the wall in the bedroom have connotations of innocence and childhood and the clothing of the girl being her school uniform denotes her age being young and vulnerable.
    6. 6. A common convention of child abuse adverts is to use a voice over. I developed this convention by using a voice over to present the slogan for the campaign which is “Save A Child Today” rather than have a voice over throughout the advert presenting the problems and solutions. This is used in many of NSPCC Child’s Voice Appeal adverts which use a voice over in nearly all of their adverts. The reason being that by using a voice over, it engages with the audience more creating a connection between the advert and the audience.Another way in which I followed the conventions of child abuse adverts was that through my research I found that they feature slow tempo, sad songs. I used this convention in my adverts as the tone of the music went with my chosen narrative. The music in my first advert is slow paced and is of a violin. By choosing a song with a violin challenges the conventions of child abuse adverts as they mainly use pianos. However, my second advert features a piano which follows the conventions of child abuse adverts. It is also slow paced however, as he time progresses, the tone changes making it higher having connotations of hope and optimism. This is due to the fact that it fits in with the narrative of the advert.
    7. 7. I decided to challenge the forms and conventions of child abuse adverts in my second advert. My research allowed me to find that most child abuse adverts present a child at risk showing the situation they are in and how it can be resolved, i.e. – through the campaign. The way in which I challenged the forms and conventions is by the way in which I chose to present the victims point of view after being helped by the campaign. I chose to show the victim talking directly to the camera which breaks the fourth wall – a common feature which is used in adverts however, not as common in child abuse adverts. The range of shots I used is limited at throughout the advert I have used a medium shot, I wanted to use some variation by adding cuts to different angles however when I tried doing this in my editing it didnt seem to look right so I decided to not do that. The mise en scene however, uses the forms and conventions as I included props such as teddy bears which symbolise childhood and innocence as well as posters of pop stars which are indexical of childhood.
    8. 8. A common misconception of child abuse adverts is that the abuser is stereotypically portrayed as being a male. Due to this I decided to This is where the non- challenge the convention of showing diegetic sound of the the abuser in my advert. Instead I used footsteps start leading to the non-diegetic sound to make the victim closing her door. audience aware of the presence of the abuser, I used a sound effect of footsteps coming up the stairs and at the end of the advert there is a close up of the door opening and the advert stops before you can see who enters the room. This is where the door beings to open and the scene ends.
    9. 9. SponsorshipsMy sponsorships follow the conventions of child abuse adverts as they follow a narrative. I wanted them to show the main aspects of my main adverts. They are both 10 seconds long which is typical for the length of time of sponsorship sequences. They are designed to be short and to the point which is what I wanted develop in my sponsorship sequences.I used the same music in my first sponsorship sequence as my main advert as I couldn’t really find another piece of music that fit with the narrative as well as the violin music did.
    10. 10. The voice over I used is conventional of sponsorships as they consist of what the advert is sponsoring. I decided not to sponsor a specific programme as child abuse adverts are shown on pretty much every channel due to its’ wide audience. Therefore, by saying “This programme is sponsored by SaveAChild” it makes it open as this is typical of child abuse adverts.One thing that is unconventional of sponsorships is that I didnt have any text saying “sponsored by..” etc. My sponsorships just end with the logo.
    11. 11. HOW EFFECTIVE IS THECOMBINATION OF YOUR MAINAND ANCILLARY TEXTS?
    12. 12. For the combination of my main and MAID ADVERT ancillary tasks to be effective, there needed to be synergy between the products making them be distinctively viewed as being part of a campaign which is the intended message I am trying to portray with my products.The way in which I created synergy was by using the same setting and similar shot angles to create continuity which I think I did quite well. SPONSORSHIP SEQUENCEThe shot angles and distance is the same in both my main advert and my sponsorship advert. The setting is the same as well as the clothing creating synergy between the texts as well as continuity making it recognisable as being part of the same campaign.
    13. 13. The music in my first main advert is the same as the music in the sponsorship sequence. This was mainly due to the fact that I couldn’t find another song which I thought fit well enough with the narrative. However this creates synergy between the adverts. It is slow paced and has low tones connoting sadness and despair.The music in my second avert is a slow paced, slow tempo piano based song which gradually gains a higher tone and tempo connoting brighter days and that there is a silver lining to every cloud. It starts of quite sad which is contrapuntal to the emotions being presented onscreen. The music in my second sponsorship sequence is also a piano based song however, it is of a faster tempo and a more upbeat song due to the fact that the tone in the sponsorship sequence is happy and uplifting. Therefore I felt I had to find a more upbeat song but by still finding a piano based song it created synergy between the two texts.
    14. 14. For my radio advert I used the same music as the music in my second main advert. The reason being that tone of the music works well with the speech in the radio advert. They both start off sad but then progress to being more optimistic and uplifting. I was trying to find a piece of music that included both a violin and a piano to create synergy and continuity between my texts however, I couldn’t find a fitting song to the message I intended to portray.I also wanted to create synergy by using the same actor to do the voice over in the TV advertisements and in the radio advert. I also included the slogan in in both my radio advert as well as in my main adverts creating further synergy and continuity throughout.
    15. 15. Further synergy is evident through the placement of my logo in each of my texts. It is placed at the end of each of my adverts with a voice over of the slogan on top of it. However, I think that I could have changed the placement of the logo by challenging the conventions of child abuse adverts by placing it at different points of my adverts. I could have also played around with the voice over and have it at different points in the adverts rather than being at the end of each of them.
    16. 16. WHAT HAVE YOU LEARNEDFORM YOUR AUDIENCEFEEDBACK?
    17. 17. To start off with, I posted links of my productions on social networking sites such as Facebook and Twitter. However, I soon came to find that this wasnt very effective as I gained feedback that wasnt constructive criticism that I could use to adapt my production to suit my audience’s needs.This therefore lead me to find a different more constructive way to gain feedback. I decided to get a group of people to sit and watch my adverts and at the end ask them their thought and opinions of what I did well and if they didnt quite understand anything – the message I was trying to portray. The group 10 people, 5 boys and 5 girls making it even. The age ranges consisted from 11-50 making it a wide variety of ages and opinions. The reason being that the intended audience for my adverts dont have a specific age range/gender.
    18. 18. The feedback I gained was mixed.What went well:- “the editing was done smoothly, all the scenes merged into each other at the right time”- “the music choice suited the emotions that were being shown on screen”- “you can tell that they are a part of the same campaign”- “engaging to watch”
    19. 19. Things that could have been better:- “logo could have been more bright, maybe include pictures”- “could have added more angles in the second main advert, its all just one view”- “could have included sound effects in the radio advert”- “maybe say more in the voice over to engage more with the audience”- “the camera shakes a bit in some parts”
    20. 20. The feedback that I received was constructive as it was collected from a range of people showing a wide vary of thoughts and opinions. I agreed with the things that they thought I could have improved on and can see how they came to that assumption.Having the camera steady was one of my main issues and was something the audience picked up on. I struggled trying to make my transitions steady.
    21. 21. HOW DID YOU USE NEW MEDIATECHNOLOGIES IN THECONSTRUCTION AND RESEARCH,PLANNING AND EVALUATIONSTAGES?
    22. 22. Research and PlanningThe internet was the main research tool that I used for example, I used Google as a search engine to help me gain insight into the way in which TV adverts are constructed and what their forms and conventions are. I used websites such as Wikipedia which gave me the essential information that I needed.Another website that I used was YouTube. This is what bought depth into my research as it allowed me to view examples of child abuse adverts as well as adverts about abuse as a whole. It helped me understand the common themes in adverts including the similarities and differences of each.
    23. 23. I also used Blogger which is a website in which you can make blogs. I used this to record my progress and my work over the course of my production. I felt very comfortable using this site as I had previously used it in AS, therefore, I was familiar with how it works and how I was meant to use it.This allowed me to be able to record my progress confidently and use it to aid my understanding of how to plan and develop my media texts.
    24. 24. ConstructionDuring the course of my construction stages, I used avariety of different new media technologies. To shootmy footage, I used a HD camera to insure that myfootage was of the highest quality. I also used AdobePremier Pro to edit my footage. I found using thisprogramme fairly easy as I had already previouslyused it in AS which made editing my footage a loteasier. The editing of my footage was the most crucialpart in order to make my texts the way I wanted tothem to be seen. I had to make sure that scenes werecut at the right time to make them flow.
    25. 25. To prepare me in using new software that I hadntalready used, I did some research to gain somebackground knowledge into how to use programmes.This included Photoshop as I was not confident inhow to use it. I watched a few tutorials on YouTubewhich helped me significantly making me confidentenough to use the programme to create my logo. Ithink I used the programme quite well as my logoturned out how intended it to.
    26. 26. Another new media technology that I used wasGarage Band. In order to create continuity I recordedmy voice to be used in all of my adverts and was ableto edit the sound of it in order for me to be happy withthe outcome of how it sounded.
    27. 27. EvaluationI used new media technologies during my evaluationstages in order for me to reach my target audience toensure that I was gaining the right feedback andresponses. One of the media technologies I used wasFacebook. I used this to gain feedback on my adverts,however, I didn’t get the intended feedback that I thoughwould be constructive and help me gain insight into whatmy audience thought I my adverts. This was the same forTwitter as I didn’t gain many responses.Another media technology I used in my evaluation stageswas YouTube. I thought that this was a great mediatechnology to use as I was able to see how many viewsmy adverts had and also it is used all across the worldthus expanding my audience.

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