CATEGORIES OF TOURISAM
AROOSA & ASIA
“Tourism comprises the activities of persons
traveling to, and staying in places outside their
usual environment for not more than one
consecutive year for leisure, business and
World Tourism Organization.
A visitor staying more than 24 hours in a country
and making an overnight for any of the following
First organized trip was “Leicester to lough
borough” in 1841.
Covered a distance of 22 km for 570 members.
Act as an agent.
Tourism – a Supply Chain
THOMAS COOK – FATHER OF TOURISM
• Tourism Suppliers:
is a business such as attraction, hotel or other
type of accommodation, restaurant,
transportation company, tour wholesaler, travel
• TOURISM PRODUCTS:
Tangibles- furnishings in a hotel, food served in
a restaurant, etc,
Intangibles- atmosphere at a resort, service
provided by an airlines
Located in the hub of South Asian
Rich historical and cultural heritage.
surrounded by countries like China, India,
Afghanistan and Iran.
Admired for natural beauty, resources and
LOCATION OF PAKISTAN
o Neelam Valley is a 144 km long bow-shaped
valley in Azad Kashmir Region. The Valley is
situated at the North & North-East of
Muzaffarabad (The Capital of Azad Kashmir).
o Neelum valley is one of most attractive place
for tourists due to its famous lush greenery,
springs, streams, lakes and hilly and sloppy
o Swat valley is one of the most beautiful valleys
located in Pakistan.
o - In Pakistan Swat valley is nicknamed as
Switzerland of Pakistan.
Swat is surrounded by Himalayas and
Hindukush. The valley is full of fragrant fruit
orchads, rivers, gushing streams and some
o Kalash Valley is one of the major tourist
attractions in Pakistan. This is situated in the
Chitral district of Pakistan
o This valley has a historic background but its
history has controversies.
o The Kaghan Valley is a beautiful valley in the
north-east of Mansehra District.
o It attracts many tourists from not only
Pakistan but also from the whole world.
o There are many beautiful and attractive spots
like, Naran,Lake Saiful Muluk, Lake Lulu Sar,
Babusar Pass and much more to do.
o The Highest Polo Ground on Earth, is about
3738 meter an above sea level and lies
midway between Chitral and Gilgit.
o Each summer a hug event called the Shandur
polo festival is organized here, which is a big
source of attraction for the tourists.`
o The Soon Valleys in the north west of Khushab
District, Punjab, Pakistan.
o The valley is 35 miles (56 km) long and has an
average width of 9 mils (14 km)
o Soon Valley has much scenic beauty, with
lakes, waterfalls, jungle, natural pools and
TYPES OF TOURISAM
Domestic tourism is the type of tourism where
people visit tourist site within their own country.
For example: Pakistani people visits Murree
Sawat and other places.
INBOUND TOURISM :
Inbound tourism is when someone/non-resident
comes to your country.
OUTBOUND TOURISM :
Outbound tourism refers to residents to travel
outside their home country.
Internal tourism means traveling within one's
National tourism mean traveling for both
inside or outside the country.
International Tourism refers to travelling from
one country to another for recreational or
It provides social, cultural, educational and
SUB TYPES OF TOURISM
Leisure time can be defined as “free time”, not doing
any work. It is that time to do things that you
normally have no time for in your daily life.
TO complete a business transaction or attend a
business meeting / conference.
To experience a sport or sporting event such as
To experience the history and culture of a people.
Adventure tourism is an outdoor activity
that generally takes place in an unusual, remote or a
wilderness area .
Wildlife tourism is the observation of wild
(non-domestic) animals in their natural environment or in
captivity. It includes activities such as photography,
viewing and feeding of animals.
Tourism plays an important role in the economy of a
country and especially if it is a developing country. Huge
amounts of foreign reserves can be earned from it
without much investment.
Pakistan can easily become one of the world’s
leading tourist countries and by doing this it can
overcome if not all, then some part of its financial and
IMPORTANT ROLE IN ECONOMY
Sources of foreign exchange
Sources of public as well as private income
IMPORTANT ROLE IN ECONOMY
TOURISM'S CONTRIBUTION TO GDP
The direct contribution of Travel & Tourism to GDP
in 2013 was PKR 704.2bn (3.1% of GDP).
In 2013 the Travel & Tourism sector
supported 3563 thousand jobs which
is 6.2% of total employment.
CONTRIBUTION TO EMPLOYMENT
COMPARISON WITH DIFFERENT COUNTRIES
COUNTRIES POPULATION GDP IN 2013
PAKISTAN 183 million Us$ 226.83 billion 3.1% 808,000
INDIA 1265 million Us$ 1836.61
6.2% 7.1 million
CHINA 1381 million US$ 9222.05
9.2% 124.7 million
SAUDI ARABIA 29 million US$ 747.82 billion 4.3% 15.7 million
Tourism decline in Pakistan
mainly caused by terrorism.
After 9/11 incident
Five Star Hotel
In September 21,2008
MARRIOTT HOTEL ATTACK IN ISLAMABAD
8th May, 2009 in Swat
3 million people are displaced from their
places of residence.
Disturb many natural places
8 police men killed
6 player injured
World cup hosting
Many home series
ATTACK ON SRILANKAN CRICKET TEAM
In Ziaraat 15 june,2013 attack on residency.
The residency totally destroyed.
QUAID-E-AZAM RESIDENCY ATTACK
23 june,2013. 9 foreign tourist killed five
Ukrainians, three Chinese and a Russian.
Kidnapping of foreign tourist.
TOURIST KILLED IN NANGA PARBAT
According to report Pakistan become the 7th
most dangerous country for travel due to
terrorism and target killing and every country
allow their ambassador to move very limited
PAKISTAN IS DANGEROUS COUNTRY
High priced food, hotel and transportation
has made Pakistan a place that is beyond the
reach and affordability of tourists.
Inflation rate is
Middle class can not afford
HIGH INFLATION RATE
Tourism sector is the lack of facilities that
cannot compete the international standards.
LACK OF INFRASTRUCTURE
Bad road condition
Ground transport system
Rent e cars at very high rate
BAD TRANSPORTATION SYSTEM
No awareness conferences
No special festivals
No best policies
Most important step to promote tourism
,when people feel secure then they prefer to
visit Pakistan, because security is basic need of
people all over the world so we should give
security to tourists.
We should made several
information centers in
our country to provide
guidance to the visitors ,
that are helpful for
tourists to get
information for specific
places. Where these
center are available
visitors prefer those
Through publicity we can show most beautiful
places of our country to the world that attracts
tourists to our country and people want to visit
those beautiful places of our lovely country.
• We should give adds in famous newspapers.
• Online advertisement.
• Through news channels.
Government should provide subsidies to
tourism industry for promoting tourism in our
country , by spending this amount we can
maintain our most beautiful places that attracts
Clean surroundings also can help to promote
tourism. Tourists also want to stay in an area
that is clean, and they prefer the clean
environment to visit, so we should keep our
surroundings clean to promote tourism for our
• Government should organized special type of
• Cultural festivals
• Sports festival
• International sports should held in Pakistan.
• Chief minister Punjab inaugurates second
Lahore International Tourism Expo 2014 for
the promotion of tourism.
• Peshawar , On the directives of Chief Minister
Khyber Pakhtunkhwa Pervez Khattak a
number of news projects to promote tourism
in the province are in the pipeline. These
include a modern ferry services on River Sindh
and River Kabul at Nowshera, Khair Abad,
Kund, Dera Ismail Khan and other places.
STEPS TAKEN BY GOVERNMENT
• Minister for Kashmir Affairs and Gilgit-Baltistan,
Muhammad Barjees Tahir emphasized active
marketing of Pakistan’s beautiful landscape and its
ancient civilizations to attract tourists across the
• Travel and tourism sector is a key driver for
investment and economic growth as the
government has been giving due attention to
development and improvement of infrastructure
facilities including road networks and other related
STEPS TAKEN BY GOVERNMENT
• It’s the only industry, which needed more and
more exploration’ (Zamar Sheikh)
• Pakistan is a major tourist attraction because
it is blessed with natural beauty and
historical places that can yield huge foreign
exchange if properly and methodically
• Tourism could become foreign exchange
earning industry for the country.
• Though Pakistan, has lately taken initiative but still
there is dire need of tireless efforts to exploit this
sector and to add more dimensions to attract the
• No proper attention was paid to harness the God
gifted opportunity to earn more and more foreign
tourists and foreign exchange which would open
up new vistas of employment in the tourism sector.
Moreover the tourists may find and explore the
market of their interest in Pakistan.
Private sector should take initiative to develop
and exploit all tourist attraction .