Your SlideShare is downloading. ×
Ghandruk SWOT analysis
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ghandruk SWOT analysis


Published on

SWOT analysis of Nepal's famous tourist destination and transit village of Annapurna trek

SWOT analysis of Nepal's famous tourist destination and transit village of Annapurna trek

Published in: Education, Technology, Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Presentation On A brief introduction on Tourism Impact and SWOT analysis of Tourism in Ghandruk
  • 2. Where is Ghandruk ??? ▪ Situated at Western development region ▪ North-West of Pokhara-43 km ▪ Gateway to both mountain the Annapurna and Machhapuchre ▪ Altitude varies upto 2012 meters above sea level
  • 3. How to reach Ghandruk? By Air By Land (Trekking)
  • 4. Why is Ghandruk famous??? ▪ Natural beauties and sceneries ▪ Cultural aspect of Gurung tradition ▪ Best trekking trail in world ▪ Gateway to Mt. Annapurna and Mt. Macchapuchre ▪ One can experience the typical Nepali village life style ▪ Tourism Facilities(hotels, resorts) ▪ A part ofACAP( Annapurna Conservation Area Project)
  • 5. Ghandruk in Figures ▪ Total population = 5138 Gurung(65 %) Kamis (10%) Magars (6%) Sakris (6%) Damis (5%) Brahmins (5%) Chhetris (3%) ▪ Number of households: 1,142 ▪ Number of males & females: 2,497 & 2,641 ▪ Altitude: 2,012 meters above sea level
  • 6. Tourism Impact ofTourism In Ghandruk Positive ▪ Changed occupation from military to tourism entrepreneur. negative ▪ Copy tourists’ fashions and hairstyles
  • 7. Tourism Impact ofTourism In Ghandruk Positive ▪ Foreign Exchange earnings Negative ▪ Establishment of modern infrastructure
  • 8. Tourism Impact ofTourism In Ghandruk Positive ▪ Employment opportunity Negative ▪ Exploitation of resources
  • 9. Tourism Impact ofTourism In Ghandruk Positive ▪ Contribution to local economy ▪ Owners of big resorts earn an abt. Rs.Three lakh annually. ▪ Small lodge-owners make about one-third of this amount. ▪ Altogether, these lodge owners earn a total of Rs.Two crore per year. Negative ▪ Social disparity (hoteliers and non‐hoteliers) ▪ Absence of local market (tourist influenced) ▪ Lack of proper waste management system ▪ Unequal resource distribution
  • 10. SWOT Analysis of Ghandruk
  • 11. Strength of Ghandruk ▪ Improved tourism facilities ▪ Habitat to endangered species & medicinal plants ▪ Local people’s participation ▪ Snow‐capped mountains ▪ Terrace farming (seasonal crops) ▪ Under ACAP conservation area ▪ Eco‐Route trails for transport and trekking
  • 12. Weakness of Ghandruk ▪ Lack of proper waste management system ▪ Excessive inflow of tourists causing economic disparity ▪ Absence of local market (tourist influenced) ▪ Unequal resource distribution ▪ Social disparity (hoteliers and non‐hoteliers) ▪ Cultural change ▪ Loss of traditional knowledge
  • 13. Opportunities of Ghandruk ▪ Promotion of Local arts, literature, music, religion ▪ Preservation of historical heritage, cultural values ▪ Employment opportunity for youngsters. ▪ Economic development through tourism(hotels, lodges, Guide, porters). ▪ Use of local produced materials ▪ Better chance to enhance cultural tourism and eco- tourism
  • 14. Threats for Ghandruk ▪ Development of substitute trekking tracks to Annapurna ▪ Tourist interest to nearby villages(tadapani, Ghorepani) ▪ Modern buildings replacing traditional houses ▪ Tourism itself acts as a threat for local culture. ▪ Disparity between hoteliers and non-hoteliers.
  • 15. Conclusion ▪ Maintain the number of tourists between 50,000 ‐ 80,000 per year ▪ Raise in tourist entry fees ▪ Create two markets ‐ one for tourists and another for local villagers ▪ Give opportunities to non‐hoteliers and relatively poor families to engage in domestic economic activities other than tourism ▪ Educate youth and and villagers about the cultural differences
  • 16. HAVE A GOOD DAY…… Sarbottam-Yudhisthir-Binit-Alisha