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Lean startup for MBA students
 

Lean startup for MBA students

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A presentation I gave last year to a class of MBA students

A presentation I gave last year to a class of MBA students

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    Lean startup for MBA students Lean startup for MBA students Presentation Transcript

    • Avant, on faisait des plans d’affaires... ...mais ça, c’était avant.
    • Who?
    • How many of you have already created a
    • How many of you intend to create a business soon?
    • How did you/will you proceed?
    • For a restaurant, that’s fine.
    • But if you want to create a tech startup...
    • Your market is changing very rapidly
    • Customers don’t know what they want
    • You don’t understand them
    • You haven’t figured out how you’re gonna make money
    • «A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.» Eric Ries
    • Lean Startup: Assumptions
    • A startup is not a company
    • Your product is not your product
    • Ideas are worthless
    • Business plans are way too rigid
    • Forget about market studies
    • You know nothing about your customers
    • Entrepreneurship is no lottery
    • You will most likely not get it right the first time
    • You don’t need to build something in order to validate it
    • Lean Startup: Key principles
    • The build-measure-learn validated learning loop
    • Get out of the building
    • You need to find the right Customer-Problem-Solution
    • Your first goal is to design a Minimum Viable Product
    • And reach Problem-Market Fit
    • Use visual tools