Lean startup for MBA students

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A presentation I gave last year to a class of MBA students

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Lean startup for MBA students

  1. 1. Avant, on faisait des plans d’affaires... ...mais ça, c’était avant.
  2. 2. Who?
  3. 3. How many of you have already created a
  4. 4. How many of you intend to create a business soon?
  5. 5. How did you/will you proceed?
  6. 6. For a restaurant, that’s fine.
  7. 7. But if you want to create a tech startup...
  8. 8. Your market is changing very rapidly
  9. 9. Customers don’t know what they want
  10. 10. You don’t understand them
  11. 11. You haven’t figured out how you’re gonna make money
  12. 12. «A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.» Eric Ries
  13. 13. Lean Startup: Assumptions
  14. 14. A startup is not a company
  15. 15. Your product is not your product
  16. 16. Ideas are worthless
  17. 17. Business plans are way too rigid
  18. 18. Forget about market studies
  19. 19. You know nothing about your customers
  20. 20. Entrepreneurship is no lottery
  21. 21. You will most likely not get it right the first time
  22. 22. You don’t need to build something in order to validate it
  23. 23. Lean Startup: Key principles
  24. 24. The build-measure-learn validated learning loop
  25. 25. Get out of the building
  26. 26. You need to find the right Customer-Problem-Solution
  27. 27. Your first goal is to design a Minimum Viable Product
  28. 28. And reach Problem-Market Fit
  29. 29. Use visual tools

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