Social Media Forum - Summary

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Summary of the theory mixed with the cases of the Social Media Forum

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Social Media Forum - Summary

  1. 1. Social Media Forum<br />Sara Van de Velde 11/12/2009<br />
  2. 2.
  3. 3. There’snosuchthing as a social media expert<br />
  4. 4. Social Media Expert?!<br />Expert =<br /> 10 yearsexperience<br />
  5. 5. Hop on!<br />
  6. 6. Result<br />
  7. 7. Planning!<br />WhyBusinessesusesocial media?<br />Customerbehavior<br />Feedback<br />New ideas<br />Advertising<br />Expertise<br />
  8. 8. Sony Vaio<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12. Sony Vaio<br />2008 30%<br />2009 75%<br />
  13. 13.
  14. 14. Target group<br />
  15. 15. Facebookfigures<br />
  16. 16. Facebookusers in Belgium<br />
  17. 17. “Facebook is for old people finding old friends<br />Netlog is for young people finding new friends”<br />
  18. 18. TalkingHeads<br />
  19. 19. TalkingHeads – Nike Case<br /><ul><li>Select the right people
  20. 20. Stimulate the conversation</li></li></ul><li>Select the right tools<br />
  21. 21. Select the right media to use<br />
  22. 22. Participate<br />Contribute<br />Demonstrate<br />Tools<br />
  23. 23.
  24. 24.
  25. 25. Solo Open Kitchen<br />
  26. 26. Exit Plan<br />Knowwhenit’s time to leave<br />© saravdv<br />
  27. 27. Exit plan<br />© saravdv<br />
  28. 28. To Do & To do Not<br />Be honest<br />Be commited<br />Do NOT useadspeak<br />Do NOT useautomated tools<br />Do NOT place tacticsbeforestrategy<br />
  29. 29. Microsoft Advertising<br />The Break up<br />http://www.youtube.com/watch?v=D3qltEtl7H8<br />
  30. 30. Changeyourway of thinking aboutadvertising<br /> &<br />Givethem a story <br />Dialogue<br />
  31. 31. Seeding<br />
  32. 32. Start seeding<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36. measurement<br />
  37. 37. Classical<br />Clicks<br />CTR<br />Impressions<br />…<br /><ul><li> More !
  38. 38. Invitations sent by the user
  39. 39. Postson the wall
  40. 40. Status updates
  41. 41. Share a page
  42. 42. Comments
  43. 43. Likes
  44. 44. Followers
  45. 45. Number of fans</li></li></ul><li>LookingGlass – Social Media Tracking Tool<br />http://www.youtube.com/watch?v=kSGO6SfaFRQ<br />
  46. 46. conclusion<br />
  47. 47. Conclusion<br />Listen<br />Givethem a story<br />Keep the conversationgoing<br />Exit plan<br />
  48. 48. http://www.youtube.com/watch?v=GA8z7f7a2Pk<br />

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