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Web 2.0

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Web 2.0 Web 2.0 Presentation Transcript

  • WEB 2.0 Change your world or the world will change you
  • WEB 2.0 ?????
    • Web 2.0 simply defines the evolution of the world wide web
    • The term "Web 2.0" was coined by Darcy DiNucci in 1999
    • an "Architecture of participation" that encourages users to add value to the application as they use it
    • Web 2.0 " is commonly associated with web development and web design that facilitates interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web
  • Why Web 2.0? A McKinsey Global Survey
    • Executives say they are using Web 2.0 technologies to communicate with customers and business partners and to encourage collaboration inside the company .
    • Seventy percent say they are using some combination of these technologies for communicating with their customers. For example, about one-fifth of them say they are using blogs to improve customer service or solicit customer feedback
  • Web 1.0 vs. Web 2.0
    • Web 1.0 was about reading, Web 2.0 is about writing
    • Web 1.0 was about companies, Web 2.0 is about communities
    • Web 1.0 was about client-server, Web 2.0 is about peer to peer
    • Web 1.0 was about HTML, Web 2.0 is about XML
    • Web 1.0 was about home pages, Web 2.0 is about blogs
    • Web 1.0 was about lectures, Web 2.0 is about conversation
    • Web 1.0 was about advertising, Web 2.0 is about word of mouth
    • Web 1.0 was about services sold over the web, Web 2.0 is about web services
  • WEB 2.0 USED IN
    • 1. Social networking sites
    • Characterized by YouTube, Facebook, and MySpace, these sites allow people to upload content such as videos or personal profiles (Microsoft provides the digital advertising technology for Facebook, the second-largest networking site.)
    • 2. Blogs
    • Online journals of commentary and chat, blogs are everywhere on the Web. The corporate world is now using them to subtly market their products or develop a brand image.
    • 3. Podcasts
    • are audio programs that can be downloaded and played anytime on an MP3
    • 4. Intelligent press releases
    • These "direct-to-consumer" press releases about products or company services can be written with search-friendly terms and then placed with online news sites that index or "aggregate" them and send headlines to subscribers.
    • 5. Targeted advertising
    • Search-engine advertising — where companies pay to have their Web site displayed on search-engine results — has been big for several years. But now companies can target their ads within the context of what people are reading online.
  • Tim and other web analysts, a good Web 2.0 site should :
    • provide services, not just a packaged software, and ensure cost-effective scalability,
    • be based on unique and hard-to-recreate data sources that get richer as more people use them,
    • trust users as co-developers,
    • harness collective intelligence,
    • leverage the long tail through customer self-service,
    • be potentially deployable on any device,
    • provide users with lightweight user interfaces, development models, and business models.
  • Criticism
    • The criticism exists that "Web 2.0" does not represent a new version of the World Wide Web at all, Amazon.com , for instance, has allowed users to write reviews and consumer guides since its launch in
    • criticism has included the term “a second bubble” (referring to the Dot-com bubble of circa 1995–2001), suggesting that too many Web 2.0 companies attempt to develop the same product with a lack of business models.
    • Critics have cited the language used to describe the hype cycle of Web 2.0 as an example of Techno-utopianist rhetoric.
    • Critics such as Andrew Keen argue that Web 2.0 has created a cult of digital narcissism and amateurism