Leveraging Internet for Small and Meduium Business

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Launch Websites and Blogs. Use CMS like Wordpress for your website. Search Engine Marketing and Social Media Marketing. Presentation accompanying a 3-hour interactive session at Goa State Industries Association.

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Leveraging Internet for Small and Meduium Business

  1. 1. www.sancoale.net Interactive session on Leveraging Internet for SMEs At Goa State Industries Association (GSIA), Panaji, Goa on 24 April 2014 Lalit Saraswat, Sancoale Technologies
  2. 2. www.sancoale.net Your expectations..
  3. 3. www.sancoale.netwww.sancoale.net Leverage the Internet for your business.. The Internet gives every Small Business it’s David versus Goliath moment. http://www.sancoale. net/leverage-the- internet-for-your- business/
  4. 4. www.sancoale.net Launch your own Website and Blog
  5. 5. www.sancoale.netwww.sancoale.net Domains & Webhosting Domains & Web Hosting Sample Supplier http: //www.godaddy.com/
  6. 6. www.sancoale.netwww.sancoale.net Lead Generation Machine IF your website is found.. Website objective ? Leads ? Branding ? Forms Call to action Social share Contact Languages
  7. 7. www.sancoale.netwww.sancoale.net Website Design Professional Layout Call to action Colours H1 Meets objectives
  8. 8. www.sancoale.netwww.sancoale.net HTML vs CMS Manual Easy to repair Flexible Templated Powerful Easy to use
  9. 9. www.sancoale.netwww.sancoale.net CMS: Wordpress
  10. 10. www.sancoale.netwww.sancoale.net Wordpress, Blogger, Joomla, Drupal
  11. 11. www.sancoale.netwww.sancoale.net Responsive
  12. 12. www.sancoale.netwww.sancoale.net Plugins & Themes Share Form SEO Analytics Photos Similar Tags XML sitemap
  13. 13. www.sancoale.net Use Search Engines and Social Media to generate sales
  14. 14. www.sancoale.netwww.sancoale.net Search Engines Google and others Traffic Evolution Keywords Links Penguin, Panda Content
  15. 15. www.sancoale.netwww.sancoale.net PPC vs SEO
  16. 16. www.sancoale.netwww.sancoale.net Analytics
  17. 17. www.sancoale.netwww.sancoale.net Social Media 2-way Relevant Hard sell Post Quantity Post Quality Timing
  18. 18. www.sancoale.netwww.sancoale.net Facebook Pages Insights Admins Visuals Best posts Apps
  19. 19. www.sancoale.netwww.sancoale.net Content Generation
  20. 20. www.sancoale.netwww.sancoale.net Text, Custom Visuals
  21. 21. www.sancoale.netwww.sancoale.net Engage Frequency Consistency Likes, Shares, Comments Retweets, Favourites Respond to negative reviews
  22. 22. www.sancoale.netwww.sancoale.net Advertise on Facebook Facebook Ads Promoted Posts Engagement, CTR
  23. 23. www.sancoale.net The Cloud
  24. 24. www.sancoale.netwww.sancoale.net The Cloud vs Hard Drive Security Access anywhere Collaborate
  25. 25. www.sancoale.netwww.sancoale.net Google Apps Cloud based productivity From any device From anywhere
  26. 26. www.sancoale.netwww.sancoale.net Web based CRM
  27. 27. www.sancoale.net Thank you Interactive session on Leveraging Internet for SMEs
  28. 28. www.sancoale.net Lalit Saraswat +919225901760 Lalit@LalitSaraswat.com www.LalitSaraswat.com Sancoale Technologies www.Sancoale.net

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