Wake Forest University Starbucks Cafe

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Worked with design team to design and implement this store, which was recently awarded Store of the Year (for design) 2008 Inline Cafe by Starbucks.

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Wake Forest University Starbucks Cafe

  1. 1. LICENSED STORE STORE OF THE YEAR SUBMISSION PROJECT CHARACTERISTICS STORE NAME: Wake Forest University OPEN DATE: September 22, 2008 STORE TYPE: Inline Cafe CONCEPT / PALETTE: EB/Classico mix Enter the site location – Use NEIGHBORHOOD CONTEXT: Campus Google Earth photo, Map Quest University/Library detail, etc. Store Design of the Year CATEGORY: Inline Café PROJECT TEAM Starbucks Coffee Shop RDM : Chuck Hoover Starbucks Coffee Shop is located within the DM : Sara Russell Rhoda K. Channing Reading Room. It is a place PD : Anna Robbins where students, faculty, staff, and campus visitors can enjoy a full service coffee shop, relax, visit, RDR: Mark Pingatelli study, and get wireless access 24/7. (You don't need to have a coffee to study here, but can you resist?) Hot and cold beverages and sandwiches, salads, and baked goods. Courtesy of Wake Forest Z. Smith Reynolds Library website: http://zsr.wfu.edu/services/access/spaces.html
  2. 2. LICENSED STORE STORE OF THE YEAR SUBMISSION before after before after before after
  3. 3. STORE OF THE YEAR SUBMISSION PROJECT FACTS + PRESS •Project start date: April 2008 •Store open: September 22, 2008 •Store open until 1am throughout the week and open 24 hours a day during finals. •The University hosted a 5K run to promote the new Starbucks and library renovation. “…they get an A for ambiance…” – WFU Alumni Office A Starbucks opened last week in the reading room, part of a trend across the country in which once hushed university libraries are being transformed into vibrant campus community centers. “Every time I’m about to fall asleep and I’m studying, I come down here and get a triple shot of espresso.” “A Starbucks is a hub of activity,” says librarian Lynn Sutton. “There are people flowing in and out of there every hour it’s open. It’s a destination” The Starbucks stores also functioned as informal community centers, she said, where people put up posters for community events. Grand opening Librarians found that having a Starbucks kept “…the appeal of Starbucks was evident as people poured into students there longer, and the longer they stayed, the more they used library resources. Students asked for the two-level space. Light jazz played in the background. tutorials, for writing help and computer help. Students tapped on laptops. They rehashed the previous night’s Giunca, Mary. Winston-Salem Journal, October 2, 2008 parties. They studied in pairs.” – Winston-Salem Journal
  4. 4. STORE OF THE YEAR SUBMISSION
  5. 5. STORE OF THE YEAR SUBMISSION
  6. 6. STORE OF THE YEAR SUBMISSION ELEVATIONS Student art showcased throughout.
  7. 7. STORE OF THE YEAR SUBMISSION ELEVATIONS Chalkboard for University/Community events.
  8. 8. STORE OF THE YEAR SUBMISSION CUSTOMER JOURNEY- merchandise+barista+coffee+brand Photos courtesy of Wake Forest university zsrlibrary flickr http://www.flickr.com/photos/zsrlibrary/sets/72157607440140909/
  9. 9. STORE OF THE YEAR SUBMISSION CUSTOMER JOURNEY- first floor seating
  10. 10. STORE OF THE YEAR SUBMISSION CUSTOMER JOURNEY- mezzanine seating

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