Design principle n°1

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  • 1. USE A THEME
  • 2. Efteling Hotel The Efteling Hotel is just seven leagues away from the Efteling theme park and offers guests the opportunity to live in a fairytale world for one or two nights, or more. Let me tell you a fairytales
  • 3. Autostadt Volkswagen AG’s Autostadt spent $417 million to build a new facility in Wolfsburg, Germany, that consists of a museum, six restaurants, a hotel, and several pavilions showing off all the VW group’s brands – all in effort to transform industry stereotype from just another dealership that sells cars to an autobuying experience extravaganza. Autobuying experience extravaganza
  • 4. The chocolate line Dominique Persoone opened The Chocolate Line in Bruges in 1992, but his sensibility is anything but traditional. Persoone has created chocolates with a ganache of peas and wasabi, another flavored with coca cola, which is meant to have "fizz bombs" that simulate effervescence, another with shiso leaf, yet another filled with black olives, basil and sundried tomatoes. Persoone brainstorms a couple of times a year with Heston Blumenthal the powerhouse behind The Fat Duck in the United Kingdom. Chocolate, chocolate, chocolate…
  • 5. Todi Todi is the name of a totally new diving concept. With this unique project Todi is establishing the first real indoor diving and snorkelling centre in Europe. You will be able to dive or snorkel in the optimal and safest conditions in a large aquarium which will have an average temperature of 25°C. You shall be surrounded by a unique collection of the world’s most beautiful tropical freshwater fish. More than 30 different species in total. Apart from the approximately 1000 fish, you will discover many more attractions, such as rock formations, corals, plenty of interesting objects, light tunnels, wrecks and images. In short, we bring you the most beautiful tropical freshwater diving places to your front door. The ultimate diving experience
  • 6. Heineken Experience The Heineken Experience is a museum dedicated to the beer brand Heineken and the brewery in Amsterdam. This museum offers you tours, interactive expositions and two café’s. It also takes you back into the history of the company en the development of the brewing process over the years. With this museum, Heineken tries to create a different point of view for their beer. The “green” beer
  • 7. Plopsaland The Plopsa parks combine the magic of the Studio 100 characters with having fun on many top attractions in a unique environment. The magic of Studio 100
  • 8. Build-a-bear At Build-A-Bear Workshop®, our mission is to bring the Teddy Bear to life. The Teddy Bear brings to mind warm thoughts about our childhood, about friendship, about trust and comfort, and also about love. Build-A-Bear Workshop embodies those thoughts in how we run our business everyday. Bringing teddy bears to live
  • 9. The Body Shop One of he second largest cosmetic franchise in the world Our products are not tested on animals, never have been and never will be
  • 10. Fanta Drinking Fanta is fun. Welcome to the fun
  • 11. Ben & Jerry The story of two friends that started a homemade ice cream shop in an old gas station. Homemade Ice cream