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Ideologies of 
Dominance 
Dr. Sara Diaz 
WGST 280: Gender, Sexuality, and Popular Culture 
Gonzaga University
Neoliberalism & Domination 
• Internalized Dominance 
• The idea that “we” are natural superior to “others” 
• Can be base...
Defining Ideology of Dominance 
• Conquest, Colonization, Control 
• Imperialism 
• Dehumanization 
• Othering 
• Aggressi...
Video Games 
• A mechanism to normalize hegemonic 
white, heterosexual, masculinity AND, 
Western Imperialism/cultural sup...
Militarism 
• Our militarized society is 
thought to serve a 
purpose: 
• Security and Economy 
• Depression Era economy 
...
Constant War 
• Constant War since 1776 (and long before). 
• Industrialization during Cold War 
• Amorphous “War on Terro...
Violence Is NOT Easy 
• Shoot rates 
• Civil War 10% 
• WWI 15% 
• WWII 20% 
• Korea 55% 
• Vietnam 80-95% 
• Increased sh...
Normalizing Violence 
• Desensitization through training 
• Now occurs pre-enlistment through first-person 
shooter video ...
Normalizing Violence 
• Hegemonic masculinity is defined in 
militaristic terms: 
• Aggressive, dominating, physically 
po...
Homophobia/Misogyny 
• How does hegemonic masculinity rest 
homophobia and misogyny? 
• How are these reinforced in video ...
Video Games 
• How does is militant masculinity 
normalized in video games? 
• How are the marks of the ideology of 
domin...
Reminders 
• This class ONLY, is cancelled Wednesday 
and Friday 
• You have videos to watch!!! 
• YOU MUST reference the ...
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Day 27 Ideologies of Dominance

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  • This means that when there aren't wars abroad (and even sometimes, when there are) we turn inward and wage war on our own people. We do this by othering sub-groups to create an Us-Them scenario within our own society.
  • Since our independence was gained in 1776, we have been in an almost constant state of war. BUT, the military as an industry was really born during the Cold War. Was that industry to shut down once the war was over? As a result we have a huge infrastructure and not a single nation-state that poses a legitimate threat (at least in the way that the USSR did). While certainly terrorists have the ability to inflict harm at a relatively large scale, we have declared war on Terror, an amorphous enemy that, by it’s nature, will likely never be defeated … this will allow the industry to justify itself in perpetuity.
  • Transcript of "Day 27 Ideologies of Dominance"

    1. 1. Ideologies of Dominance Dr. Sara Diaz WGST 280: Gender, Sexuality, and Popular Culture Gonzaga University
    2. 2. Neoliberalism & Domination • Internalized Dominance • The idea that “we” are natural superior to “others” • Can be based on race, class, gender, nation, religion, ability, etc. • The assumption that everyone has equal ability to protect themselves from economic disaster is perpetuated by internalized dominance. • Domination in US history • Slavery • Manifest Destiny • American Indian Genocide • Monroe Doctrine • Imperialism
    3. 3. Defining Ideology of Dominance • Conquest, Colonization, Control • Imperialism • Dehumanization • Othering • Aggression, Coercion, Force • Militarism, War, Violence
    4. 4. Video Games • A mechanism to normalize hegemonic white, heterosexual, masculinity AND, Western Imperialism/cultural supremacy • First person shooter •War strategy games • Combat/fighting games • Flight/battle simulators
    5. 5. Militarism • Our militarized society is thought to serve a purpose: • Security and Economy • Depression Era economy salvaged by WWII • What we now have is an economic system that requires that we be in a state of constant war.
    6. 6. Constant War • Constant War since 1776 (and long before). • Industrialization during Cold War • Amorphous “War on Terror” maintains the industry indefinitely. • War is no longer confined to external relations but structures domestic policy: • War on Poverty • War on Drugs • NOT just metaphors (increased used of military technology for domestic policing).
    7. 7. Violence Is NOT Easy • Shoot rates • Civil War 10% • WWI 15% • WWII 20% • Korea 55% • Vietnam 80-95% • Increased shoot rates are only partially about improved technology technology.
    8. 8. Normalizing Violence • Desensitization through training • Now occurs pre-enlistment through first-person shooter video games – Some even developed by the Armed Forces. • Movies • Toys at aimed at young children (age compression). • Objectification of “others” • Women, non-white, non-U.S., muslim people
    9. 9. Normalizing Violence • Hegemonic masculinity is defined in militaristic terms: • Aggressive, dominating, physically powerful, objectifying. • Hegemonic/militant masculinity is reproduced through the cultural values: • Aggressive Physical Sports • Competition
    10. 10. Homophobia/Misogyny • How does hegemonic masculinity rest homophobia and misogyny? • How are these reinforced in video game play?
    11. 11. Video Games • How does is militant masculinity normalized in video games? • How are the marks of the ideology of domination reproduced in video games?
    12. 12. Reminders • This class ONLY, is cancelled Wednesday and Friday • You have videos to watch!!! • YOU MUST reference the videos in next week’s blog to show me you watched them! • This may take some creativity on your part!
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