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Listing Presentation Listing Presentation Document Transcript

  • buyers search online 69% 1995 1997 1999 2001 2003 2005 2008 I have the information I intend to sell your home for the maximum price in the minimum amount of time. To a certain extent, achieving that goal is a numbers game. We need to create a richly detailed, spectacular listing for your home, and then we need to put it in front of as many potential buyers as we possibly can. Did you know that, as of 2009, nine out of every ten home buyers used the web to find their new home? In 2010, the percentage is predicted to increase even further. The number of buyers who use the internet to find their next home is “ 2003 to Over time, buyers’ use of the Internet to search for homes has increased, rising from 71% in 90% in 2009. Even more importantly, the share of buyers who reported using the increasing daily. The traffic to online real estate marketplaces is sky- Internet frequently to search for a ” rocketing. The power of the web is growing. And I have been able to home has risen from 41% in successfully establish myself online so that I am able to tap in to this steady stream of real estate shoppers. 2003 to 76% in 2009. 1 1. The 2009 National Association of Realtors Profile of Home Buyers and Sellers, Published by the National Association of REALTOR, 2009
  • Today’s reality is that buyers look for real estate online. I have the network The web is now by far the most important advertising medium for real estate, and that’s becoming truer every day. Fortunately, I’ve managed The Point2 Agent to stay ahead of this trend, and have been continuously working to in- network includes: crease my web presence so that I can push listings to more places very quickly, putting properties in front of online buyers very effectively. Over 170,000 I subscribe to Point2 Agent, a web service that connects real estate pro- websites in the US fessionals with one another and with the most important real estate ad- vertisers on the web. This service allows me to advertise your listing on Over 20,000 my website, on many other local real estate websites, and on some of the websites in Canada busiest real estate marketplaces on the internet. Over 10,000 other Thanks to this listing service, and to my numerous contacts, you will see websites in 85 countries that I belong to a powerful online network that can make a substantial difference in the exposure your property receives.
  • your listing can have its own web address I have the search advantage The software that I use will allow me to create your listing in such a way that it is more likely to be found in online searches. This is thanks to a few key components. Neighborhoods – instead of creating Multiple Search Platforms – not only Better Information – because I try to add listings according to awkward ‘selling ar- will I help your listing attract attention as many high-quality photographs and as eas,’ each of my listings is categorized by via “natural search” in search engines much richly detailed information to your its familiar neighborhood name. Why is like Google, Yahoo! and MSN, I will also property listing as possible, it will have a this important? Simple – buyers don’t place your listing in real estate-specific significantly better chance of attracting type “Area 7B, Houston, Texas” into search sites such as Point2 Homes, Oodle, more buyers. In fact, 86% of homebuyers search engines like Google. Instead, it is Trulia and Google Base. In all, I have ac- value pictures as the most important fea- estimated that over 60% of all real es- cess to up to 35 distinct listing market- ture of a listing advertisement2. tate searches have a neighborhood ele- places where your listing can be displayed. ment such as “homes for sale in King- wood, Houston.” Because I will categorize your listing accordingly, it will have a better chance of being found via these crucial searches. 2. The 2008 National Association of Realtors Profile of Home Buyers and Sellers, Published by the National Association of REALTOR, 2008
  • buyers want more information I build better listings Better listings. What’s the big deal? Well, it’s simple – many inde- Online Listing Photo Effectiveness © 2008 Point2 Agen9 pendent studies show that better listings with more photos attract more visitors, they keep buyers looking at your home longer, and they generate 10 0 % more quality buyer leads. 90 80 Listing More photos. I understand the power of quality photographs, and will Views 70 60 include as many photos as possible to help attract attention to your listing. 50 Prospects More information. Buyers want information. That’s only natural – Generated 40 30 they’re trying to make an informed decision about a major purchase. So Consumer 20 instead of withholding information about your property, I deliver as much Interest 10 information as possible. Not only does this make your listing easier to 0 0 3 6 9 12 15 18 21 24 27 30 33 36 find online, and not only does it help ensure that inquiries about your Number of property are serious ones . . . it can also attract more attention from the Listing Photos buyers who find it. More personality. No one knows your home better than you do. That’s why, if you’re interested, I am able to set up a special area of your listing where you can add your own comments. You can even log in via your own password and access statistics on the visitors your listing is attracting. More power. My listings always include Google mapping with satellite imagery, virtual tours, and many other features to showcase your property at the highest level of professionalism and technological elegance.
  • email notification means I’ll never miss a prospect I turn more browsers into buyers Today’s buyers expect lightning-fast responses to their emails and in- quiries, they expect regular updates, and they expect an impressive, feature-rich website. Not only is my website designed to attract and engage today’s buyers, it also includes numerous behind-the-scenes software elements that will help me to sell your home. My network is set up to enable buy- My website has the ability to send a My software automatically places ers to register their preferences and notification directly to my cell phone as potential buyers in a communication receive listings via email. That means a text message if a prospect is inter- program so that I am sure to maintain that I may already have dozens of wait- ested in your property and inquiring friendly contact with them, encouraging ing buyers who are looking for the type about it. This means that I am able to more repeat visits to my website – and of property you are offering. As soon as respond with incredible speed to impor- more repeat viewings of your listing. I have completed work on your listing, it tant potential buyers. will be instantly emailed to these matched buyers.
  • your listing will never go unnoticed I put your listings everywhere Not only will your listing get serious advertising on my website and on the websites of all of my network partners . . . I will also push it out all over the web, to the busiest real estate marketplaces online . . .
  • proven results have a way of changing the game I have the advantages I’ve researched and subscribed to some of the most effective real estate technology available. This technology is just one of the important tools that allow me to present your property as effectively as possible, and to have it discovered by as many potential buyers as possible. In modern markets, having a technological edge can make a dramatic impact. I have that edge, and I am looking forward to using it to your advantage. Yours truly,