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Customer Loyalty and Online Gaming Industry

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A small insight into 'customer-loyalty' aspects of the Online Gaming Industry and the parameters to attack, for a marketing team. …

A small insight into 'customer-loyalty' aspects of the Online Gaming Industry and the parameters to attack, for a marketing team.

A brief dissertation on the same is available as well, please contact the author directly for the same.

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  • 1. Customer Loyalty and The Online Gaming Industry For Slideshare. Detailed dissertation on this available – The presentation is just a broad summary - Contact authors at [email_address]
  • 2. Customer Satisfaction
    • Gaming satisfaction critical
    • Loyalty – Behaviour of repeat customers
    • Recency, the most powerful predictor
  • 3. In Gaming, Recency aspects depend on …
    • Trust
    • Attitude
    • Enjoyment
    • Opinion of others
    • Intention
  • 4. How do we measure customer loyalty?
    • Willingness to RE-BUY
    • Traditional methods
    • Modern methods necessary!
  • 5. Modern Methods in Online gaming
    • Referrals on blogs/message boards
    • Re-subscription statistics
    • Time Spent per User per Game
    • Cross-Gaming
  • 6. How do we increase customer loyalty?
    • Zero Downtime
    • Speed
    • Customer Evangelists
    • Recognizing Longevity
    • Shared Responsibility
  • 7. How do we increase customer loyalty? (contd…)
    • Addition and upgrading of characters
    • Networking
    • Increase the “feel good” factor
    • Build a brand
  • 8.
    • Thank You!

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