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Avis car rental service provider for luxury cars. This ppt provide segmentation,targeting and positioning for AVIS. It provides theirs future scope in India with few suggestions

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  • 1946 – Detroit Airport(warren Avis)1960- Corporate office in the UK1967-Zeda car rental & tours Bloemfontein,SA1970- Took adv of innovations by introducing ‘wizard’..BookingWizard..Automated Reservation systemGlen Van heerden-70 to 90 leader under his reign99- India- designed to provide car rental services to the guests of oberoi and trident chain of hotels
  • Avis

    1. 1. Presented by Sarang Banubakde Parth Nagar Varun Balakrishnan Geetika Mahajan Saurabh Mhase Avinash.V
    2. 2. HISTORY Corporate office in the UK Warren Avis 1946 1960 Zeda Car Rental & Tours 1967 Largest licensee Introduction outside of ‘Wizard’ USA Glen Van Heerden 1970 Entry into India 1970-1990 1980s 1999 Zipcar Barloworld limited 2005 2013
    3. 3. TOTAL PRODUCT CONCEPT Venture into Tourism AVIS Access,Assist Car Rental Transporta tion
    4. 4. Segmentation Table Highly attractive Hotels Localites Travelers Events Business Moderately Attractive Low Attractiveness
    5. 5. High number of Services Offered Car rental India Avis India Orix India Low Geographical Presence Positioning Map IndiaRentACar High Geographical presence Clear car rental Low number of Services offered
    6. 6. Subsidiaries • AVIS Rent a Car is a subsidiary of Avis Budget Group • Budget Truck rental • Zipcar • Payless Car Rental
    7. 7. Product & Services Car Mall Used Car Sales Chauffeur Drive Luxury Cars Fleet Accident Manageme nt Avis e-Toll Point 2 Point AVIS Re-fueling services Truck Rental Avis Access Coach Charters Avis Assist Self drive Mini lease
    8. 8. Place : • Highest Geographical Presence in the world • Wide range of inventory : Avis purchases on average 21,000 cars per year • Accessible at Airports, Hotels and the world wide web
    9. 9. Promotion : • Traditional Advertising and Slogans • Avis Derby – Participation in high-profile event sponsorships 1. Nedbank Golf Challenge 2. Women’s World Cup of Golf 3. SA Tennis Open • CSR Programmes – ‘Avis Cares’,Recycling of water • Joint Ventures with British Airways,Lufthansa,Jet Airways,Radisson,Oberoi Hotels,SBI and American Express • Avis Loyalty Programme – ‘Avis First’
    10. 10. Pricing Strategies: • Dynamic 1. Hourly and Daily 2. Weekly and Monthly 3. e-Toll • Discounts and special packages • Favored pricing for the customers for ventures Avis is associated with
    11. 11. Recent Developments • Acquired Zipcar in January,2013. • Opened two new Avis locations in Goa and Amritsar • Buys the sixth largest car rental ‘Payless Car Rental’ for $50 million cash
    12. 12. Strategies to Improve growth in India • • • • Adopt Mainstream Strategy Improve on their advertising Geographical penetration in other cities Venture into the tourism sector
    13. 13. Thank You