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Virtual Makeover 2.0

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Presentation highlighting advice that student affairs professionals can share with their students to help them utilize Web 2.0 technologies responsibly. …

Presentation highlighting advice that student affairs professionals can share with their students to help them utilize Web 2.0 technologies responsibly.

Presented at Assistant Director interview.

Published in: Career, Technology, Business
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Transcript

  • 1. Virtual “Makeover” 2.0: Managing Students’ Online Identities Sara Clayton April 10, 2009
  • 2. Today’s Presentation…
    • Defining “Web 2.0”
    • Students’ Online Identities
      • Personal information goes public
      • Impact on career opportunities
    • Virtual “Makeover” Tips
    • Audience Challenge
    • Questions
  • 3. Defining “Web 2.0”…
    • How “2.0” are you?
  • 4. Defining “Web 2.0”…
    • From passive to interactive
    • User-created content
    • New ways to connect
    Maloney, E. (2007) What Web 2.0 can teach us about learning. Chronicle of Higher Education , 53(18), B26.
  • 5. Students’ Online Identities…
    • Most students have a digital footprint
      • 83% have a social networking profile 1
      • Share personal information, opinions, photos, and videos with friends and family…
        • … but with who else?
    1 NACE (2008) 2008 Graduating Student Survey . Accessed April 10, 2009 at: http://www.naceweb.org/infocenter/surveys/gradstudbrief_2008.htm
  • 6. Students’ Online Identities…
    • According to a 2008 CareerBuilder survey of 3,169 hiring managers & HR professionals 1 …
      • 31% use social networking sites to screen job candidates or plan to start doing so
      • 34% have dismissed candidates from consideration based on profile contents
      • 24% have used positive web information about candidates to solidify a hiring decision
    1 CareerBuilder.com (2008). One-in-Five Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder.com Survey Finds. Accessed April 10, 2009 at: http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?id=pr459&sd=9%2f10%2f2008&ed=12%2f31%2f2008&siteid=cbpr&sc_cmp1=cb_pr459_
  • 7. Virtual “Makeover” Tips…
    • Make Smart Decisions
    • Positive Peer Pressure
    • Knowledge is Power
    • Professionalism 2.0
  • 8. Make Smart Decisions…
  • 9. Make Smart Decisions…
    • Internet fame has a price
      • Photos/videos keep records of bad choices
      • Be careful of posting comments/blogs
      • What would Grandma think?
    • Clean up their current web presence
      • Utilize privacy settings
      • Take down inappropriate material
      • Delete inactive accounts
  • 10. Positive Peer Pressure…
    • Set a good example
      • Keep profiles employer-friendly
      • Ask friends to keep it “clean” too
    • Monitor friends’ posts
      • On their profiles
      • On their friends’ profiles
  • 11. Knowledge is Power…
    • Google name at least once per month to monitor information
    • Review terms and conditions for sites they hold memberships to
    • Subscribe to RSS feeds, blogs, & listservs related to job target
  • 12. Professionalism 2.0…
    • Take advantage of Web 2.0 technology
      • Want to be found by employers!
      • Develop a “personal brand” that:
        • Highlights professional experiences
        • Emphasizes unique qualifications
    • Promote “brand” online
        • Own professional website/blog
        • LinkedIn
        • Professional organizations’ sites
        • Coming Soon: KUCareerHawk
        • Groups?
  • 13. Audience Challenge…
    • What is one thing you will do today to set a good online example for students?
  • 14. Questions? To view a copy of this presentation online, visit my SlideShare page at: www.slideshare.net/saranclayton Thank You!

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