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Virtual Makeover 2.0
Virtual Makeover 2.0
Virtual Makeover 2.0
Virtual Makeover 2.0
Virtual Makeover 2.0
Virtual Makeover 2.0
Virtual Makeover 2.0
Virtual Makeover 2.0
Virtual Makeover 2.0
Virtual Makeover 2.0
Virtual Makeover 2.0
Virtual Makeover 2.0
Virtual Makeover 2.0
Virtual Makeover 2.0
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Virtual Makeover 2.0

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Presentation highlighting advice that student affairs professionals can share with their students to help them utilize Web 2.0 technologies responsibly. …

Presentation highlighting advice that student affairs professionals can share with their students to help them utilize Web 2.0 technologies responsibly.

Presented at Assistant Director interview.

Published in: Career, Technology, Business
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  • 1. Virtual “Makeover” 2.0: Managing Students’ Online Identities Sara Clayton April 10, 2009
  • 2. Today’s Presentation… <ul><li>Defining “Web 2.0” </li></ul><ul><li>Students’ Online Identities </li></ul><ul><ul><li>Personal information goes public </li></ul></ul><ul><ul><li>Impact on career opportunities </li></ul></ul><ul><li>Virtual “Makeover” Tips </li></ul><ul><li>Audience Challenge </li></ul><ul><li>Questions </li></ul>
  • 3. Defining “Web 2.0”… <ul><li>How “2.0” are you? </li></ul>
  • 4. Defining “Web 2.0”… <ul><li>From passive to interactive </li></ul><ul><li>User-created content </li></ul><ul><li>New ways to connect </li></ul>Maloney, E. (2007) What Web 2.0 can teach us about learning. Chronicle of Higher Education , 53(18), B26.
  • 5. Students’ Online Identities… <ul><li>Most students have a digital footprint </li></ul><ul><ul><li>83% have a social networking profile 1 </li></ul></ul><ul><ul><li>Share personal information, opinions, photos, and videos with friends and family… </li></ul></ul><ul><ul><ul><li>… but with who else? </li></ul></ul></ul>1 NACE (2008) 2008 Graduating Student Survey . Accessed April 10, 2009 at: http://www.naceweb.org/infocenter/surveys/gradstudbrief_2008.htm
  • 6. Students’ Online Identities… <ul><li>According to a 2008 CareerBuilder survey of 3,169 hiring managers & HR professionals 1 … </li></ul><ul><ul><li>31% use social networking sites to screen job candidates or plan to start doing so </li></ul></ul><ul><ul><li>34% have dismissed candidates from consideration based on profile contents </li></ul></ul><ul><ul><li>24% have used positive web information about candidates to solidify a hiring decision </li></ul></ul>1 CareerBuilder.com (2008). One-in-Five Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder.com Survey Finds. Accessed April 10, 2009 at: http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?id=pr459&sd=9%2f10%2f2008&ed=12%2f31%2f2008&siteid=cbpr&sc_cmp1=cb_pr459_
  • 7. Virtual “Makeover” Tips… <ul><li>Make Smart Decisions </li></ul><ul><li>Positive Peer Pressure </li></ul><ul><li>Knowledge is Power </li></ul><ul><li>Professionalism 2.0 </li></ul>
  • 8. Make Smart Decisions…
  • 9. Make Smart Decisions… <ul><li>Internet fame has a price </li></ul><ul><ul><li>Photos/videos keep records of bad choices </li></ul></ul><ul><ul><li>Be careful of posting comments/blogs </li></ul></ul><ul><ul><li>What would Grandma think? </li></ul></ul><ul><li>Clean up their current web presence </li></ul><ul><ul><li>Utilize privacy settings </li></ul></ul><ul><ul><li>Take down inappropriate material </li></ul></ul><ul><ul><li>Delete inactive accounts </li></ul></ul>
  • 10. Positive Peer Pressure… <ul><li>Set a good example </li></ul><ul><ul><li>Keep profiles employer-friendly </li></ul></ul><ul><ul><li>Ask friends to keep it “clean” too </li></ul></ul><ul><li>Monitor friends’ posts </li></ul><ul><ul><li>On their profiles </li></ul></ul><ul><ul><li>On their friends’ profiles </li></ul></ul>
  • 11. Knowledge is Power… <ul><li>Google name at least once per month to monitor information </li></ul><ul><li>Review terms and conditions for sites they hold memberships to </li></ul><ul><li>Subscribe to RSS feeds, blogs, & listservs related to job target </li></ul>
  • 12. Professionalism 2.0… <ul><li>Take advantage of Web 2.0 technology </li></ul><ul><ul><li>Want to be found by employers! </li></ul></ul><ul><ul><li>Develop a “personal brand” that: </li></ul></ul><ul><ul><ul><li>Highlights professional experiences </li></ul></ul></ul><ul><ul><ul><li>Emphasizes unique qualifications </li></ul></ul></ul><ul><li>Promote “brand” online </li></ul><ul><ul><ul><li>Own professional website/blog </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul><ul><ul><ul><li>Professional organizations’ sites </li></ul></ul></ul><ul><ul><ul><li>Coming Soon: KUCareerHawk </li></ul></ul></ul><ul><ul><ul><li>Groups? </li></ul></ul></ul>
  • 13. Audience Challenge… <ul><li>What is one thing you will do today to set a good online example for students? </li></ul>
  • 14. Questions? To view a copy of this presentation online, visit my SlideShare page at: www.slideshare.net/saranclayton Thank You!

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