Facebook Tech Thursdays Series Midwest Association of Colleges & Employers Sara Clayton University Career Center Universit...
Today’s Webinar <ul><li>Facebook Basics </li></ul><ul><li>Students & Facebook </li></ul><ul><li>Screening Profiles </li></...
Facebook Basics <ul><li>What is it? </li></ul><ul><li>“ Facebook is a social utility that helps people communicate more ef...
Students & Facebook <ul><li>83% of 2008 graduating seniors reported having a Facebook and/or MySpace account 3 </li></ul><...
Screening Profiles <ul><li>CareerBuilder survey 4  of 3,100+ employers found…  </li></ul><ul><ul><li>31% already used or p...
Facebook Pages
Facebook Pages <ul><li>What is it? </li></ul><ul><ul><li>Promotional tool for businesses, public figures, etc. </li></ul><...
Facebook Pages <ul><li>Advice for Page Administrators… </li></ul><ul><ul><li>Make content relevant for your audience </li>...
Other Features <ul><li>Facebook Ads </li></ul><ul><ul><li>Plenty of advertising options </li></ul></ul><ul><li>Facebook Co...
Questions? Thank you for joining me this morning! Sara Clayton University Career Center University of Kansas KUCareerHawk....
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MWACE: Facebook Webinar (6/18/09)

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This webinar was given on 6/18 as part of the Tech Thursday series for the Midwest Association of Colleges and Employers. Please contact me if you would like a copy of the presentation!

sclaytn@ku.edu

Published in: Career, Education, Technology
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MWACE: Facebook Webinar (6/18/09)

  1. 1. Facebook Tech Thursdays Series Midwest Association of Colleges & Employers Sara Clayton University Career Center University of Kansas KUCareerHawk.com For a copy of this PowerPoint… Download at: www.SlideShare.net/SaraNClayton Email me: [email_address]
  2. 2. Today’s Webinar <ul><li>Facebook Basics </li></ul><ul><li>Students & Facebook </li></ul><ul><li>Screening Profiles </li></ul><ul><li>Facebook Pages </li></ul><ul><li>Other Features </li></ul>Image: Facebook ©2009
  3. 3. Facebook Basics <ul><li>What is it? </li></ul><ul><li>“ Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers.” 1 </li></ul><ul><li>A few statistics 2 … </li></ul><ul><ul><li>Over 200 million active users </li></ul></ul><ul><ul><li>More than 2/3 of users are outside of college </li></ul></ul><ul><ul><ul><li>Fastest growing demographic: 35+ years old </li></ul></ul></ul><ul><ul><li>More than 4 billion minutes are spent on Facebook each day (worldwide) </li></ul></ul>1 Facebook. Facebook Fact Sheet . Accessed June 15, 2009 at http://www.facebook.com/home.php#/press/info.php?factsheet 2 Facebook. Statistics . Accessed June 15, 2009 at http://www.facebook.com/home.php#/press/info.php?statistics
  4. 4. Students & Facebook <ul><li>83% of 2008 graduating seniors reported having a Facebook and/or MySpace account 3 </li></ul><ul><li>Share personal information with friends and family…but who else? </li></ul><ul><ul><li>Almost half (48%) don’t think or aren’t sure if employers search for them online 3 </li></ul></ul>3 NACE (2008) 2008 Graduating Student Survey . Accessed April 10, 2009 at: http://www.naceweb.org/infocenter/surveys/gradstudbrief_2008.htm
  5. 5. Screening Profiles <ul><li>CareerBuilder survey 4 of 3,100+ employers found… </li></ul><ul><ul><li>31% already used or planned to start using social networking sites in screening processes </li></ul></ul><ul><ul><li>34% had dismissed candidates based on profile contents </li></ul></ul><ul><ul><li>24% reported positive content helped finalize hiring decisions </li></ul></ul><ul><li>A few things to consider… </li></ul><ul><ul><li>Content Credibility : No way to verify the truth </li></ul></ul><ul><ul><li>Legal Implications : Potential for discrimination </li></ul></ul><ul><ul><li>Personal vs. Professional : Where’s the line? </li></ul></ul>4 CareerBuilder.com (2008). One-in-Five Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder.com Survey Finds. Accessed April 10, 2009 at: http://tiny.cc/q50C8
  6. 6. Facebook Pages
  7. 7. Facebook Pages <ul><li>What is it? </li></ul><ul><ul><li>Promotional tool for businesses, public figures, etc. </li></ul></ul><ul><ul><li>Free & customizable </li></ul></ul><ul><ul><li>Recommended over Facebook Groups </li></ul></ul><ul><li>Features… </li></ul><ul><li>Page Insights </li></ul><ul><li>Custom URL </li></ul><ul><li>Page Ads ($) </li></ul><ul><li>Favorite Pages </li></ul><ul><li>Fan Updates </li></ul><ul><li>News Feed </li></ul><ul><li>Wall & Discussions </li></ul><ul><li>Photos & Videos </li></ul><ul><li>Events </li></ul><ul><li>Other Applications </li></ul>
  8. 8. Facebook Pages <ul><li>Advice for Page Administrators… </li></ul><ul><ul><li>Make content relevant for your audience </li></ul></ul><ul><ul><li>Be engaging and interactive </li></ul></ul><ul><ul><li>Update regularly (but don’t over do it) </li></ul></ul><ul><ul><li>Designate a primary administrator and establish policies for use </li></ul></ul><ul><li>Examples… </li></ul><ul><li>University Career Center (KU) </li></ul><ul><li>Truman State University Career Center </li></ul><ul><li>Ball State University Career Center </li></ul><ul><li>DePaul University Career Center </li></ul><ul><li>Ernst & Young </li></ul><ul><li>Merck </li></ul><ul><li>HOK </li></ul><ul><li>AHIMA </li></ul>
  9. 9. Other Features <ul><li>Facebook Ads </li></ul><ul><ul><li>Plenty of advertising options </li></ul></ul><ul><li>Facebook Connect </li></ul><ul><ul><li>Integrate log-ins between your site and Facebook </li></ul></ul><ul><li>Lexicon </li></ul><ul><ul><li>Market research tool </li></ul></ul><ul><li>Share </li></ul><ul><ul><li>Add a button to your site so users can “share” it </li></ul></ul><ul><li>Business Accounts </li></ul><ul><ul><li>Manage Page without a personal account </li></ul></ul>Learn more at www.facebook.com/advertising Images: Facebook ©2009
  10. 10. Questions? Thank you for joining me this morning! Sara Clayton University Career Center University of Kansas KUCareerHawk.com For a copy of this PowerPoint… Download at: www.SlideShare.net/SaraNClayton Email me: [email_address]

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