Social Networking 2.0: Innovations in Career Services & College Student Recruitment Sara Clayton Assistant Director University Career Center University of Kansas KACE Annual Conference November 5, 2009

Today’s Breakout Session... Key Terms Students Online Recruiters Online Campus Career Centers Online Talking Points

Key Terms

Students Online

Recruiters Online

Campus Career Centers Online

Talking Points

A Few Key Terms… What is “Web 2.0”? What is “ Social Networking ”? Booming component of Web 2.0 (particularly for college demographic) New way to connect job seekers and employers New promotional & educational tool for campus career centers Web 1.0 Passive Text Heavy Controlled Content Web 2.0 Interactive Multi-media User-Created Content

What is “Web 2.0”?

What is “ Social Networking ”?

Booming component of Web 2.0 (particularly for college demographic)

New way to connect job seekers and employers

New promotional & educational tool for campus career centers

Web 1.0

Passive

Text Heavy

Controlled Content

Web 2.0

Interactive

Multi-media

User-Created Content

Students Online… How are students using social networking sites? 83% have a social networking profile 1 Social/Personal Networking Intended purpose for most social networking sites Connect with friends, family, etc. Professional Networking 51% aware employers may search for them 1 Emerging as professional networking outlets Promote themselves as desirable job candidates 1 NACE (2008) 2008 Graduating Student Survey . Accessed April 10, 2009 at: http://www.naceweb.org/infocenter/surveys/gradstudbrief_2008.htm

How are students using social

networking sites?

83% have a social networking profile 1

Social/Personal Networking

Intended purpose for most social networking sites

Connect with friends, family, etc.

Professional Networking

51% aware employers may search for them 1

Emerging as professional networking outlets

Promote themselves as desirable job candidates

Recruiters Online… How are recruiters using social networking sites? Candidate Screening ExecuNet Survey 2 : 83% did research online CareerBuilder Survey 3 : 45% used social networking sites to screen candidates 35% reported not hiring a candidate based on negative online content 18% reported positive online content helped finalize a hiring decision Many employers don’t screen online (respect candidate privacy and avoid legal trouble) 2 Phaneuf, Ingrid (2009). Who’s Googling You? Job Postings, Spring Edition , 12-13. 3 CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds. Accessed October 9, 2009 at: http://tiny.cc/I1bXi

How are recruiters using social

networking sites?

Candidate Screening

ExecuNet Survey 2 : 83% did research online

CareerBuilder Survey 3 :

45% used social networking sites to screen candidates

35% reported not hiring a candidate based on negative online content

18% reported positive online content helped finalize a hiring decision

Many employers don’t screen online (respect candidate privacy and avoid legal trouble)

Recruiters Online… Candidate Recruitment Inexpensive and user-friendly marketing platforms Promote career opportunities Personalize organizational image and increase accessibility Network with potential candidates Examples Include… LinkedIn (Profiles, Groups, and Job Postings) Facebook Fan Pages Twitter Feeds YouTube Video Channels Other industry-specific web “hangouts”

Candidate Recruitment

Inexpensive and user-friendly marketing platforms

Promote career opportunities

Personalize organizational image and increase accessibility

Network with potential candidates

Examples Include…

LinkedIn (Profiles, Groups, and Job Postings)

Facebook Fan Pages

Twitter Feeds

YouTube Video Channels

Other industry-specific web “hangouts”

Campus Career Centers Online… How are campus career centers using using social networking sites? Promotional Tool Market events and services to students Promote recruitment opportunities to employers Educational Tool Teach students about professionalism Demonstrate value of online networking

How are campus career centers using

using social networking sites?

Promotional Tool

Market events and services to students

Promote recruitment opportunities to employers

Educational Tool

Teach students about professionalism

Demonstrate value of online networking

Talking Points… Personal vs. Professional Use Is there (or should there be) a boundary between the two when researching candidates/current employees? What policies or guidelines (formal or informal) do you follow? Legal Implications What legal implications might the use of social networking platforms have on recruiting practices for employers and candidates? Employers and employees? Campus career centers? Best Practices Is your organization/office using social networking platforms? If so, how? What has been working for you and what hasn’t? If your organization/office is not using social networking, why not?

Personal vs. Professional Use

Is there (or should there be) a boundary between the two when researching candidates/current employees? What policies or guidelines (formal or informal) do you follow?

Legal Implications

What legal implications might the use of social networking platforms have on recruiting practices for employers and candidates? Employers and employees? Campus career centers?

Best Practices

Is your organization/office using social networking platforms? If so, how? What has been working for you and what hasn’t? If your organization/office is not using social networking, why not?

Thank you for attending! Sara Clayton Assistant Director University Career Center 785-864-2766 [email_address] SlideShare.net/SaraNClayton