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KACE 2009: Social Networking
 

KACE 2009: Social Networking

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    KACE 2009: Social Networking KACE 2009: Social Networking Presentation Transcript

    • Social Networking 2.0: Innovations in Career Services & College Student Recruitment Sara Clayton Assistant Director University Career Center University of Kansas KACE Annual Conference November 5, 2009
    • Today’s Breakout Session...
      • Key Terms
      • Students Online
      • Recruiters Online
      • Campus Career Centers Online
      • Talking Points
    • A Few Key Terms…
      • What is “Web 2.0”?
      • What is “ Social Networking ”?
        • Booming component of Web 2.0 (particularly for college demographic)
        • New way to connect job seekers and employers
        • New promotional & educational tool for campus career centers
      • Web 1.0
      • Passive
      • Text Heavy
      • Controlled Content
      • Web 2.0
      • Interactive
      • Multi-media
      • User-Created Content
    • Students Online…
      • How are students using social
      • networking sites?
      • 83% have a social networking profile 1
      • Social/Personal Networking
        • Intended purpose for most social networking sites
        • Connect with friends, family, etc.
      • Professional Networking
        • 51% aware employers may search for them 1
        • Emerging as professional networking outlets
        • Promote themselves as desirable job candidates
      1 NACE (2008) 2008 Graduating Student Survey . Accessed April 10, 2009 at: http://www.naceweb.org/infocenter/surveys/gradstudbrief_2008.htm
    • Recruiters Online…
      • How are recruiters using social
      • networking sites?
      • Candidate Screening
        • ExecuNet Survey 2 : 83% did research online
        • CareerBuilder Survey 3 :
          • 45% used social networking sites to screen candidates
          • 35% reported not hiring a candidate based on negative online content
          • 18% reported positive online content helped finalize a hiring decision
        • Many employers don’t screen online (respect candidate privacy and avoid legal trouble)
      2 Phaneuf, Ingrid (2009). Who’s Googling You? Job Postings, Spring Edition , 12-13. 3 CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds. Accessed October 9, 2009 at: http://tiny.cc/I1bXi
    • Recruiters Online…
      • Candidate Recruitment
        • Inexpensive and user-friendly marketing platforms
        • Promote career opportunities
        • Personalize organizational image and increase accessibility
        • Network with potential candidates
      • Examples Include…
        • LinkedIn (Profiles, Groups, and Job Postings)
        • Facebook Fan Pages
        • Twitter Feeds
        • YouTube Video Channels
        • Other industry-specific web “hangouts”
    • Campus Career Centers Online…
      • How are campus career centers using
      • using social networking sites?
      • Promotional Tool
        • Market events and services to students
        • Promote recruitment opportunities to employers
      • Educational Tool
        • Teach students about professionalism
        • Demonstrate value of online networking
    • Talking Points…
      • Personal vs. Professional Use
        • Is there (or should there be) a boundary between the two when researching candidates/current employees? What policies or guidelines (formal or informal) do you follow?
      • Legal Implications
        • What legal implications might the use of social networking platforms have on recruiting practices for employers and candidates? Employers and employees? Campus career centers?
      • Best Practices
        • Is your organization/office using social networking platforms? If so, how? What has been working for you and what hasn’t? If your organization/office is not using social networking, why not?
    • Thank you for attending! Sara Clayton Assistant Director University Career Center 785-864-2766 [email_address] SlideShare.net/SaraNClayton