KACE 2009: Social NetworkingPresentation Transcript
Social Networking 2.0: Innovations in Career Services & College Student Recruitment Sara Clayton Assistant Director University Career Center University of Kansas KACE Annual Conference November 5, 2009
Today’s Breakout Session...
Campus Career Centers Online
A Few Key Terms…
What is “Web 2.0”?
What is “ Social Networking ”?
Booming component of Web 2.0 (particularly for college demographic)
New way to connect job seekers and employers
New promotional & educational tool for campus career centers
45% used social networking sites to screen candidates
35% reported not hiring a candidate based on negative online content
18% reported positive online content helped finalize a hiring decision
Many employers don’t screen online (respect candidate privacy and avoid legal trouble)
2 Phaneuf, Ingrid (2009). Who’s Googling You? Job Postings, Spring Edition , 12-13. 3 CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds. Accessed October 9, 2009 at: http://tiny.cc/I1bXi
Inexpensive and user-friendly marketing platforms
Promote career opportunities
Personalize organizational image and increase accessibility
Network with potential candidates
LinkedIn (Profiles, Groups, and Job Postings)
Facebook Fan Pages
YouTube Video Channels
Other industry-specific web “hangouts”
Campus Career Centers Online…
How are campus career centers using
using social networking sites?
Market events and services to students
Promote recruitment opportunities to employers
Teach students about professionalism
Demonstrate value of online networking
Personal vs. Professional Use
Is there (or should there be) a boundary between the two when researching candidates/current employees? What policies or guidelines (formal or informal) do you follow?
What legal implications might the use of social networking platforms have on recruiting practices for employers and candidates? Employers and employees? Campus career centers?
Is your organization/office using social networking platforms? If so, how? What has been working for you and what hasn’t? If your organization/office is not using social networking, why not?
Thank you for attending! Sara Clayton Assistant Director University Career Center 785-864-2766 [email_address] SlideShare.net/SaraNClayton