Social Networking 2.0: Innovations in Career Services & College Student Recruitment Sara Clayton Assistant Director Univer...
Today’s Breakout Session... <ul><li>Key Terms </li></ul><ul><li>Students Online </li></ul><ul><li>Recruiters Online </li><...
A Few Key Terms… <ul><li>What is “Web 2.0”? </li></ul><ul><li>What is “ Social Networking ”? </li></ul><ul><ul><li>Booming...
Students Online… <ul><li>How are students using social  </li></ul><ul><li>networking sites? </li></ul><ul><li>83% have a s...
Recruiters Online… <ul><li>How are recruiters using social  </li></ul><ul><li>networking sites? </li></ul><ul><li>Candidat...
Recruiters Online… <ul><li>Candidate Recruitment </li></ul><ul><ul><li>Inexpensive and user-friendly marketing platforms <...
Campus Career Centers Online… <ul><li>How are campus career centers using </li></ul><ul><li>using social networking sites?...
Talking Points… <ul><li>Personal vs. Professional Use </li></ul><ul><ul><li>Is there (or should there be) a boundary betwe...
Thank you for attending! Sara Clayton Assistant Director University Career Center 785-864-2766 [email_address] SlideShare....
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KACE 2009: Social Networking

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Transcript of "KACE 2009: Social Networking"

  1. 1. Social Networking 2.0: Innovations in Career Services & College Student Recruitment Sara Clayton Assistant Director University Career Center University of Kansas KACE Annual Conference November 5, 2009
  2. 2. Today’s Breakout Session... <ul><li>Key Terms </li></ul><ul><li>Students Online </li></ul><ul><li>Recruiters Online </li></ul><ul><li>Campus Career Centers Online </li></ul><ul><li>Talking Points </li></ul>
  3. 3. A Few Key Terms… <ul><li>What is “Web 2.0”? </li></ul><ul><li>What is “ Social Networking ”? </li></ul><ul><ul><li>Booming component of Web 2.0 (particularly for college demographic) </li></ul></ul><ul><ul><li>New way to connect job seekers and employers </li></ul></ul><ul><ul><li>New promotional & educational tool for campus career centers </li></ul></ul><ul><li>Web 1.0 </li></ul><ul><li>Passive </li></ul><ul><li>Text Heavy </li></ul><ul><li>Controlled Content </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Interactive </li></ul><ul><li>Multi-media </li></ul><ul><li>User-Created Content </li></ul>
  4. 4. Students Online… <ul><li>How are students using social </li></ul><ul><li>networking sites? </li></ul><ul><li>83% have a social networking profile 1 </li></ul><ul><li>Social/Personal Networking </li></ul><ul><ul><li>Intended purpose for most social networking sites </li></ul></ul><ul><ul><li>Connect with friends, family, etc. </li></ul></ul><ul><li>Professional Networking </li></ul><ul><ul><li>51% aware employers may search for them 1 </li></ul></ul><ul><ul><li>Emerging as professional networking outlets </li></ul></ul><ul><ul><li>Promote themselves as desirable job candidates </li></ul></ul>1 NACE (2008) 2008 Graduating Student Survey . Accessed April 10, 2009 at: http://www.naceweb.org/infocenter/surveys/gradstudbrief_2008.htm
  5. 5. Recruiters Online… <ul><li>How are recruiters using social </li></ul><ul><li>networking sites? </li></ul><ul><li>Candidate Screening </li></ul><ul><ul><li>ExecuNet Survey 2 : 83% did research online </li></ul></ul><ul><ul><li>CareerBuilder Survey 3 : </li></ul></ul><ul><ul><ul><li>45% used social networking sites to screen candidates </li></ul></ul></ul><ul><ul><ul><li>35% reported not hiring a candidate based on negative online content </li></ul></ul></ul><ul><ul><ul><li>18% reported positive online content helped finalize a hiring decision </li></ul></ul></ul><ul><ul><li>Many employers don’t screen online (respect candidate privacy and avoid legal trouble) </li></ul></ul>2 Phaneuf, Ingrid (2009). Who’s Googling You? Job Postings, Spring Edition , 12-13. 3 CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds. Accessed October 9, 2009 at: http://tiny.cc/I1bXi
  6. 6. Recruiters Online… <ul><li>Candidate Recruitment </li></ul><ul><ul><li>Inexpensive and user-friendly marketing platforms </li></ul></ul><ul><ul><li>Promote career opportunities </li></ul></ul><ul><ul><li>Personalize organizational image and increase accessibility </li></ul></ul><ul><ul><li>Network with potential candidates </li></ul></ul><ul><li>Examples Include… </li></ul><ul><ul><li>LinkedIn (Profiles, Groups, and Job Postings) </li></ul></ul><ul><ul><li>Facebook Fan Pages </li></ul></ul><ul><ul><li>Twitter Feeds </li></ul></ul><ul><ul><li>YouTube Video Channels </li></ul></ul><ul><ul><li>Other industry-specific web “hangouts” </li></ul></ul>
  7. 7. Campus Career Centers Online… <ul><li>How are campus career centers using </li></ul><ul><li>using social networking sites? </li></ul><ul><li>Promotional Tool </li></ul><ul><ul><li>Market events and services to students </li></ul></ul><ul><ul><li>Promote recruitment opportunities to employers </li></ul></ul><ul><li>Educational Tool </li></ul><ul><ul><li>Teach students about professionalism </li></ul></ul><ul><ul><li>Demonstrate value of online networking </li></ul></ul>
  8. 8. Talking Points… <ul><li>Personal vs. Professional Use </li></ul><ul><ul><li>Is there (or should there be) a boundary between the two when researching candidates/current employees? What policies or guidelines (formal or informal) do you follow? </li></ul></ul><ul><li>Legal Implications </li></ul><ul><ul><li>What legal implications might the use of social networking platforms have on recruiting practices for employers and candidates? Employers and employees? Campus career centers? </li></ul></ul><ul><li>Best Practices </li></ul><ul><ul><li>Is your organization/office using social networking platforms? If so, how? What has been working for you and what hasn’t? If your organization/office is not using social networking, why not? </li></ul></ul>
  9. 9. Thank you for attending! Sara Clayton Assistant Director University Career Center 785-864-2766 [email_address] SlideShare.net/SaraNClayton

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