Web 2.0 Recruitment: Students & Recruiters Online Sara Clayton University Career Center 785-864-3624 KUCareerHawk.com
Today’s Presentation <ul><li>Defining Web 2.0 </li></ul><ul><li>Students Online </li></ul><ul><li>Recruiters Online </li><...
How 2.0 Are You?
Defining Web 2.0 <ul><li>Web 1.0 </li></ul><ul><li>Passive </li></ul><ul><li>Text Heavy </li></ul><ul><li>Controlled Conte...
Students Online <ul><li>How are students using Web 2.0? </li></ul><ul><li>Mostly for social/personal reasons </li></ul><ul...
Recruiters Online <ul><li>How are recruiters using Web 2.0? </li></ul><ul><li>83% of recruiters search for candidate infor...
Recruiters Online <ul><li>How are recruiters using Web 2.0? </li></ul><ul><li>Connect with potential candidates </li></ul>...
Talking Points <ul><li>Personal vs. Professional Use </li></ul><ul><ul><li>There seems to be a disconnect between how stud...
Thank You! <ul><li>Sara Clayton </li></ul><ul><li>University Career Center </li></ul><ul><li>[email_address] </li></ul><ul...
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Web Recruitment 2.0 - Advisory Meeting 2009

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This brief presentation was given at our annual advisory board meeting to generate discussion on trends in recruitment practices online. Attendees are welcome to email me for a copy!

sclaytn@ku.edu

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Web Recruitment 2.0 - Advisory Meeting 2009

  1. 1. Web 2.0 Recruitment: Students & Recruiters Online Sara Clayton University Career Center 785-864-3624 KUCareerHawk.com
  2. 2. Today’s Presentation <ul><li>Defining Web 2.0 </li></ul><ul><li>Students Online </li></ul><ul><li>Recruiters Online </li></ul><ul><li>Talking Points </li></ul>
  3. 3. How 2.0 Are You?
  4. 4. Defining Web 2.0 <ul><li>Web 1.0 </li></ul><ul><li>Passive </li></ul><ul><li>Text Heavy </li></ul><ul><li>Controlled Content </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Interactive </li></ul><ul><li>Multi-media </li></ul><ul><li>User-Created Content </li></ul>Maloney, E. (2007) What Web 2.0 can teach us about learning. Chronicle of Higher Education , 53(18), B26.
  5. 5. Students Online <ul><li>How are students using Web 2.0? </li></ul><ul><li>Mostly for social/personal reasons </li></ul><ul><ul><li>83% have a social networking profile 1 </li></ul></ul><ul><ul><li>40,455 members in KU’s Facebook network </li></ul></ul><ul><li>Share personal information with friends and family…but who else? </li></ul><ul><ul><li>Almost half (49%) don’t think or aren’t sure if employers search for them online 1 </li></ul></ul><ul><ul><li>1 NACE (2008) 2008 Graduating Student Survey . Accessed April 10, 2009 at: http://www.naceweb.org/infocenter/surveys/gradstudbrief_2008.htm </li></ul></ul>
  6. 6. Recruiters Online <ul><li>How are recruiters using Web 2.0? </li></ul><ul><li>83% of recruiters search for candidate information online 1 </li></ul><ul><li>A 2008 s urvey 2 found that … </li></ul><ul><ul><li>31% use or plan to use social networking sites </li></ul></ul><ul><ul><li>34% have dismissed candidates based on profile contents </li></ul></ul><ul><ul><li>24% reported positive content helped finalize hiring decisions </li></ul></ul><ul><li>1 Phaneuf, Ingrid (2009). Who’s Googling You? Job Postings, Spring Edition , 12-13. </li></ul><ul><li>2 CareerBuilder.com (2008). One-in-Five Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder.com Survey Finds. Accessed April 10, 2009 at: http://tiny.cc/q50C8 </li></ul>
  7. 7. Recruiters Online <ul><li>How are recruiters using Web 2.0? </li></ul><ul><li>Connect with potential candidates </li></ul><ul><ul><li>Marketing and networking platforms </li></ul></ul><ul><ul><li>Promote career opportunities </li></ul></ul><ul><ul><li>Personalize organizational image </li></ul></ul><ul><li>Examples include… </li></ul><ul><ul><li>Facebook pages </li></ul></ul><ul><ul><li>LinkedIn profiles & jobs </li></ul></ul><ul><ul><li>TwitterJobSearch.com </li></ul></ul><ul><ul><li>YouTube videos </li></ul></ul><ul><ul><li>Employee blogs </li></ul></ul>
  8. 8. Talking Points <ul><li>Personal vs. Professional Use </li></ul><ul><ul><li>There seems to be a disconnect between how students and employers use online tools. </li></ul></ul><ul><li>Legal Implications </li></ul><ul><ul><li>Using Web 2.0 technologies may make job seekers and employers vulnerable to legal problems. </li></ul></ul><ul><li>Choosing the Right Tools </li></ul><ul><ul><li>Selecting the appropriate tools and using them effectively is essential for employers looking to recruit students and alumni online. </li></ul></ul>
  9. 9. Thank You! <ul><li>Sara Clayton </li></ul><ul><li>University Career Center </li></ul><ul><li>[email_address] </li></ul><ul><li>KUCareerHawk.com </li></ul><ul><li>www.LinkedIn.com/in/SaraNClayton </li></ul>

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