Web 2.0 Recruitment: Students & Recruiters Online Sara Clayton University Career Center 785-864-3624 KUCareerHawk.com

Today’s Presentation Defining Web 2.0 Students Online Recruiters Online Talking Points

Defining Web 2.0

Students Online

Recruiters Online

Talking Points

How 2.0 Are You?

Defining Web 2.0 Web 1.0 Passive Text Heavy Controlled Content Web 2.0 Interactive Multi-media User-Created Content Maloney, E. (2007) What Web 2.0 can teach us about learning. Chronicle of Higher Education , 53(18), B26.

Web 1.0

Passive

Text Heavy

Controlled Content

Web 2.0

Interactive

Multi-media

User-Created Content

Students Online How are students using Web 2.0? Mostly for social/personal reasons 83% have a social networking profile 1 40,455 members in KU’s Facebook network Share personal information with friends and family…but who else? Almost half (49%) don’t think or aren’t sure if employers search for them online 1 1 NACE (2008) 2008 Graduating Student Survey . Accessed April 10, 2009 at: http://www.naceweb.org/infocenter/surveys/gradstudbrief_2008.htm

How are students using Web 2.0?

Mostly for social/personal reasons

83% have a social networking profile 1

40,455 members in KU’s Facebook network

Share personal information with friends and family…but who else?

Almost half (49%) don’t think or aren’t sure if employers search for them online 1

1 NACE (2008) 2008 Graduating Student Survey . Accessed April 10, 2009 at: http://www.naceweb.org/infocenter/surveys/gradstudbrief_2008.htm

Recruiters Online How are recruiters using Web 2.0? 83% of recruiters search for candidate information online 1 A 2008 s urvey 2 found that … 31% use or plan to use social networking sites 34% have dismissed candidates based on profile contents 24% reported positive content helped finalize hiring decisions 1 Phaneuf, Ingrid (2009). Who’s Googling You? Job Postings, Spring Edition , 12-13. 2 CareerBuilder.com (2008). One-in-Five Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder.com Survey Finds. Accessed April 10, 2009 at: http://tiny.cc/q50C8

How are recruiters using Web 2.0?

83% of recruiters search for candidate information online 1

A 2008 s urvey 2 found that …

31% use or plan to use social networking sites

34% have dismissed candidates based on profile contents

24% reported positive content helped finalize hiring decisions

1 Phaneuf, Ingrid (2009). Who’s Googling You? Job Postings, Spring Edition , 12-13.

2 CareerBuilder.com (2008). One-in-Five Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder.com Survey Finds. Accessed April 10, 2009 at: http://tiny.cc/q50C8

Recruiters Online How are recruiters using Web 2.0? Connect with potential candidates Marketing and networking platforms Promote career opportunities Personalize organizational image Examples include… Facebook pages LinkedIn profiles & jobs TwitterJobSearch.com YouTube videos Employee blogs

How are recruiters using Web 2.0?

Connect with potential candidates

Marketing and networking platforms

Promote career opportunities

Personalize organizational image

Examples include…

Facebook pages

LinkedIn profiles & jobs

TwitterJobSearch.com

YouTube videos

Employee blogs

Talking Points Personal vs. Professional Use There seems to be a disconnect between how students and employers use online tools. Legal Implications Using Web 2.0 technologies may make job seekers and employers vulnerable to legal problems. Choosing the Right Tools Selecting the appropriate tools and using them effectively is essential for employers looking to recruit students and alumni online.

Personal vs. Professional Use

There seems to be a disconnect between how students and employers use online tools.

Legal Implications

Using Web 2.0 technologies may make job seekers and employers vulnerable to legal problems.

Choosing the Right Tools

Selecting the appropriate tools and using them effectively is essential for employers looking to recruit students and alumni online.

Thank You! Sara Clayton University Career Center [email_address] KUCareerHawk.com www.LinkedIn.com/in/SaraNClayton

Sara Clayton

University Career Center

[email_address]

KUCareerHawk.com

www.LinkedIn.com/in/SaraNClayton