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Learn to Use Twitter for Business, very basic Powerpoint with how to's and best practices

Learn to Use Twitter for Business, very basic Powerpoint with how to's and best practices

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  • This is a test to see how “old you are” … If you see this and say this a measurement – a pound sign… and sometimes it’s a numbers key… Phone calls for kids will be to call hit the hashtag key. Time out is now Pause… hit the pound key… hit the hashtag key???
  • This is a test to see how “old you are” … If you see this and say this a measurement – a pound sign… and sometimes it’s a numbers key… Asked my 12 year old what this was and she (sitting next to me) texted me this photo. Phone calls for kids will be to call hit the hashtag key. Time out is now Pause… hit the pound key… hit the hashtag key???
  • This is a test to see how “old you are” … If you see this and say this a measurement – a pound sign… and sometimes it’s a numbers key… Asked my 12 year old what this was and she (sitting next to me) texted me this photo. Phone calls for kids will be to call hit the hashtag key. Time out is now Pause… hit the pound key… hit the hashtag key???
  • This is a test to see how “old you are” … If you see this and say this a measurement – a pound sign… and sometimes it’s a numbers key… Asked my 12 year old what this was and she (sitting next to me) texted me this photo. Phone calls for kids will be to call hit the hashtag key. Time out is now Pause… hit the pound key… hit the hashtag key???
  • Text based message,
  • Text based message,
  • My reasons: It’s fun, I can keep my Facebook to a tighter knit group of friends and personal – this is my business face, my business interests. I don’t tweet about my kids, but about the region, events, coupons, contests and internet marketing.
  • Likeminded people – tell me based on this picture is she a democrat or a republican… and win a super chick!
  • My reasons: It’s fun, I can keep my Facebook to a tigher knit group of friends and personal – this is my business face, my business interests. I don’t tweet about my kids, but about the region, events, coupons, contests and internet marketing.
  • My reasons: It’s fun, I can keep my Facebook to a tigher knit group of friends and personal – this is my business face, my business interests. I don’t tweet about my kids, but about the region, events, coupons, contests and internet marketing.
  • Let’s Get to Know Your Home Page! Twitter Timeline – Tweets from people you follow
  • Let’s Get to Know Your Connect Tab: Interactions is where someone marks your tweet as a favorite, mentions you ,follows your or retweets. Mentions is Just those mentions messages directed to you or mentioning you.
  • Let’s Get to Know Your Discover Tab: Top trends and tweets – your connections connections tweets… things that are popular for your interests (your own personal trending area) Activity is what your FRIENDS are doing, retweeting, following etc..
  • Let’s Get to Know Your Profile Page!
  • Let’s Get to Know Your Profile Page!
  • Encourage a new tradition based on the duck of awesomeness – based on Distilled! What username is right for you and your brand. If you are also your brand… go with your name. Get your Brand name AND get your name if possible
  • Encourage a new tradition based on the duck of awesomeness – based on Distilled! What username is right for you and your brand. If you are also your brand… go with your name. Get your Brand name AND get your name if possible
  • Encourage a new tradition based on the duck of awesomeness – based on Distilled! What username is right for you and your brand. If you are also your brand… go with your name. Get your Brand name AND get your name if possible
  • Encourage a new tradition based on the duck of awesomeness – based on Distilled! What username is right for you and your brand. If you are also your brand… go with your name. Get your Brand name AND get your name if possible
  • Tell them who you are and what you will be tweeting about. Add your location to increase followers. Are you @saramannix or @mannixmarketing -- we have both… Vera and
  • You want to be timely…
  • Click the “camera icon” Select the photo from your library and click open Once loaded, the image will appear below the tweet – click tweet and it will be shared as a link
  • Hover over the “delete” option and click Confirm you wish to delete your tweet *NOTE: this tweet will be deleted from your Home feed, but will not be removed from your follower’s home feed if they were signed on while it was tweeted.
  • Hover over the “delete” option and click Confirm you wish to delete your tweet *NOTE: this tweet will be deleted from your Home feed, but will not be removed from your follower’s home feed if they were signed on while it was tweeted.
  • You can direct message someone if you prefer to keep things private Type “d”, space, and their @handle followed by your message or Select the dropdown on their profile and select “Send a direct message” – a window will open where you can type the specifics and click to send. Both do the same thing. The first is faster but you run the risk of tweeting your message if not done properly
  • -Hover over “Reply” and click -The username or “handle” will appear in your tweet box -Write your response *NOTE: the difference between reply and mention: If you start your tweet with the @handle it will only be seen by those who follow both users and on your timeline. If you write anything prior to the @handle, you are “mentioning” the user and the tweet will be seen by your followers (they do not need to be following both parties) This is the same circumstance whether you are replying or starting the conversation
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  • Invite your Facebook Friends or LinkedIn friends to follow you on Twitter
  • Add a Twitter Widget to your Website Add a Twitter Link to your Blog
  • Link it up! Add a Twitter Widget to your Website Add a Twitter Icon to Email Signature Add a Twitter Link to your Blog Add your @handle to all marketing materials
  • Tweeting frequency Some Twitter users are considered noisy because they tweet so much, whereas others can come across as standoffish because they don't tweet frequently. A good rule when you're starting out is to post at least four or five tweets per day. You'll most likely find yourself tweeting much more often than that, but if you aren't yet fully comfortable with it, use that number to get started. If you're using Twitter for your business, or if you plan to link to your products or posts on your personal blog, find a balance between the number of tweets that promote yourself and the number of tweets that provide value. You might think of this balance as an actual ratio. For example, for every link of your own that you place on Twitter, send out at least five tweets that inform, engage, and converse. If conversation and engagement are your aim, you definitely want to keep a human voice in your Twitter stream at all times Credit to Business.T
  • -Hover over “Reply” and click -The username or “handle” will appear in your tweet box -Write your response *NOTE: the difference between reply and mention: If you start your tweet with the @handle it will only be seen by those who follow both users. If you write anything prior to the @handle, you are “mentioning” the user and the tweet will be seen by your followers (they do not need to be following both parties) This is the same circumstance whether you are replying or starting the conversation
  • Use Bit.ly and post something – and get a super chick!

Transcript

  • 1. #TVamp @saramannix @mannixmarketing
  • 2. This is interactive so TWEET @MannixMarketing @SaraMannix #tvamp
  • 3. What is this symbol? Tweet your Answer! # @MannixMarketing @SaraMannix #tvamp
  • 4. What is this symbol? Tweet your Answer! # @MannixMarketing @SaraMannix #tvamp
  • 5. A Hashtag : used to mark keywords or topics in a tweet . # Click on a hashtag in a tweet and you can see the whole conversation. You can also get ideas for other hashtags you might want to use in your tweets @MannixMarketing @SaraMannix #tvamp
  • 6. Twitter Basics Tweet your Answer! What is a Tweet? What is a Retweet RT? What is a username or handle? What is a DM? @MannixMarketing @SaraMannix #tvamp
  • 7. Twitter Basics Tweet your Answer! What is a Tweet? A Text Based Message – 140 characters What is a Retweet RT? A reposting of someone else’s tweet What is a username or handle? Your identity and web address on Twitter What is a DM? A private message between you and someone who follows you. @MannixMarketing @SaraMannix #tvamp
  • 8. Tweet why you want Why Tweet on Twitter? to be on twitter& use #tvamp 67% of Twitter Users are more likely to buy brands they “follow” 35% of marketers have generated leads using Twitter Twitter Users are more likely to Try and Buy New Products 83% of people who complained on Twitter loved the companies response B2B Marketers on Twitter Generate Twice as Many Leads You have free time in transit, at soccer matches or in #tvamp line at the grocery store and want to grow your business.@SaraMannix Via @WebpresenceUK and Via @factbrowser
  • 9. Why Tweet on Twitter?Meet Grandma Joanshe wants to talk politics…Tweet your answer .. Is GrandmaJoan a Democrat or Republican?
  • 10. Why Tweet on Twitter?Meet Danielle, she follows bands, stays up-to-date on concerts, connect with famous people Who was the first Twitter User to reach 1 million followers? Tweet Your Answer! Use the hashtag #tvamp #tvamp
  • 11. Tweet your answers! Why Tweet on Twitter for business?@MannixMarketing @SaraMannix #tvamp
  • 12. Why Tweet on Twitter? • Connect with customers & leads • Keep an eye on competitors • Stay on top of industry news & trends • Great for SEO – Get Found on the Web • Share content • Promote events & news • Pay it forward @TangibleDevel (Sujata) and Paula Heller • Top-of-mind awareness & Branding@MannixMarketing @SaraMannix @atproctors (Phillip Morris) and #tvamp @ChamberCEOMarkE (Mark Eagan)
  • 13. Explore the Home Page
  • 14. Explore the @Connect Tab
  • 15. Explore the # Discover Tab
  • 16. Explore the # Discover Tab
  • 17. Explore your Profile Page (Me)• Suggestions on who to follow• See what’s trending• Manage your Lists• Check out your Favorites• See who is following you and see your followers• Send Direct Messages• View your Tweets
  • 18. How to Optimize Your ProfileUser Names or Handles: How do you want to be remembered?• Keep it short• Keep it real• Don’t be Generic• It should describe you• MemorableSaraMannixWhy? You won’t remember my email, or phone but add an @firstlastname and you usually picked a winner.
  • 19. How to Optimize Your ProfileUsernames: You vs. Your Company… Consider both
  • 20. How to Optimize Your ProfileUsernames and Names…A combo – when you are your brand Name = Principal(s) Name(s) Username = @businessname
  • 21. Let’s go to your profile now… and look at your Username - change it if you’d likeNot as good:•Joe_Dianno•JoeDianno6588•DogLover (generic)Suggestions@YourName@BusinessName@YourNameBizName@SpecialtyYourName
  • 22. Optimize & CompleteYour ProfilePeople will decide to follow you based on this:•Add where you live - this increases followers•What do you love? Passion•What do you do? Expertise Hints from Hubspot:Official, Founder, Speaker, Expert, Guru, Author = MoreFollowers•What will you share here…•Add a Great Photo (you’ll get more followers)
  • 23. In Your Settings…Set up email notifications & get mobile!
  • 24. How to TwitpicTake a Picture mention the person’s handle in your tweet and post for a prize #tvamp
  • 25. How to Delete a Tweet Disclaimer: This will not delete from your follower’s home feed if they were signed on when it was tweeted!
  • 26. How to Delete a ReTweet
  • 27. How to Direct Message (DM)
  • 28. How to @Reply vs. a Mention Mention Try this! Mention or @reply me…Scott Reply – Pick a Winner! #TVamp
  • 29. How to Unfollow•Click on name of user you wishto unfollow.•Scroll over “Following” tab until itsays “Unfollow” and click. Copyright | LakeGeorge.com | 2009-2010
  • 30. RT something just for funHow to Retweet •Hover over “Retweet” and click •Confirm Retweet in pop-up •Your Retweet will show on your Home feed and your followers feeds •Green Arrow in Corner also indicates a Retweet
  • 31. How to Retweet (advanced option) If you’d like to add your own thoughts… •Highlight tweet and copy •Paste in tweet window and add “RT” before to indicate a Retweet •Write what you’d like! •You may need to modify the text in order to fit additional text – in this case use “MT” for Modified TweetIf you can do this – you win theGrand Prize! (add #Tvamp)
  • 32. Twitter is more fun with Friends
  • 33. Twitter is more fun with FollowersAdd yourself to a directory likeSign Up to a DirectoryTwiends, WeFollow, Twelloand find influencers withsimilar interests.
  • 34. Twitter is more fun with Followers• Add a Twitter Widget to your Website• Add a Twitter Link to your Blog• Add your Twitter Username to your company “about us” page
  • 35. How to Get More Followers Follow & Engage• Follow people and businesses you already know• Follow NEW People and Businesses You’re Interested in• Engage Others through Re-tweets, Mentions and Answering Questions
  • 36. How to Get More Followers• Share Interesting Links – the more content and links you share the higher your reach*• Giveaway coupons and promotions• Talk only about “ME” = less followers.• Talk negatively = less followers*.• Re-tweet and Converse• Tell People They Should FOLLOW YOU.• More Tweets = More followers – audience drops off at 22 tweets a day… difficult to overtweet * *via Hubspot Twitter Science
  • 37. What are Favorites & How to Do It.•Hover over “Favorite” and click•Go to your “Favorites” feed under “Me”•Archives what you favorited for later.•Also let’s them know you liked it but aRT is even better  Copyright | LakeGeorge.com | 2009-2010
  • 38. Twitter Tips & Best Practices • Know your Goals • Tweet Photos for Higher Engagement • Get Google Alerts for interesting topics to share • Use #Hashtags • Engage – Ask QuestionsTweet Credits: https://business.twitter.com/write-good-tweets
  • 39. How to Write a Great TweetYou have 140 characters but if you use 100, you’ll leave room for RT•Use Social calls-to-action –such as: Please Retweet = 4x more Tweets*•How to•Balance RT with T and Conversation•Offer and ask for help•Write a great headline•Use #Hashtags•Answer: what’s in it for me?•Be clear not just clever•Longer Tweets Get More Clicks*•Tweet Later in the Day or Later in the Week*•https://business.twitter.com/write-good-tweets *HubSpot
  • 40. Promote your Twitter Page• Add a Twitter Icon to Email Signature• Add your @username to marketing materials• Ask people to follow you on your blog• Make sure you have your Twitter Link on Your Website• Add specific handles to your About Our Team web page
  • 41. Best Practices: Shorten a Link: Bit.lyGo to Bit.ly type in: www.cff.org/Chapters/neny/greatstrides/ and post somethingabout this event with a shortened link to the event.
  • 42. @MannixMarketing THANK YOU! @SaraMannix #tvampCool Tools and Info•www.twitter.com/badges will send you to a place where you can add your twitter feed to your website•http://www.twitbacks.com/ get backgrounds for your Twitter Account•http://www.hootsuite.com Free for monitoring and manage up to five social accounts, great for scheduling posts•http://www.tweetdeck.com By Twitter: Ideal for managing multiple accounts, listening etc.•Click to Tweet: http://clicktotweet.com/ Add your message & it generates a “click to tweet” link for your message.•www.WeFollow.com Find people with similar interestsWant to learn more about Internet Marketing? Blog.Mannixmarketing.com or call Mannix Marketing 518-743-9424
  • 43. @MannixMarketing THANK YOU! @SaraMannix #tvamp• Non Profits that want to model a GREAT Twitter Account – Visit: https://twitter.com/MakeAWish• The Science of Twitter: www.slideshare.net/HubSpot/science-oftwitter2013• Hubspot University: Twitter for Business (my fav) http://bcove.me/quzlde97• Most Retweetable Words: you, twitter, please, retweet, post, blog, social, free, media, help, please retweet, great, social media, 10, follow, how to, top, blog post, check out, new blog post *via HubSpotMannix Marketing 518-743-9424 www.MannixMarketing.com