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Get Local With Social, Summer 2011

by Director of Social Media at Portent, Inc. on Jan 23, 2012

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Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to ...

Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities to build community and drive sales. In this presentation, originally delivered at Outdoor Retailer Summer Market in July of 2011, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI’s local social media program, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks, and other practical advice for developing a local retail social strategy.

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Get Local With Social, Summer 2011 Get Local With Social, Summer 2011 Presentation Transcript