Lorelei - Acoustic&Sound design agency

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The sound and acoustic design agency Lorelei presentation. Focused on our phiosophy, our methodology and case histories. We are specialized in product sound design and product sound branding.

The sound and acoustic design agency Lorelei presentation. Focused on our phiosophy, our methodology and case histories. We are specialized in product sound design and product sound branding.

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Transcript

  • 1. LoreleiAcoustic&Sound Design Agency
  • 2. Lorelei is a sound &acoustic designagency focused onsonic interactiondesignA qualified team  sound designers  engineers  researchers  musicians
  • 3. We work on:  sonification of private and public places  product sound design
  • 4. Methodology
  • 5. Context analysis  market review&competitors  history of product  social meaning  cultural meaning  economic meaning  public debate  media coverage reviewhttp://www.flickr.com/photos/aarongstock/43807845/
  • 6. Brand analysis  brand values, competitors, datas, goals, history and scenarios  interactive sound branding guidelines  product sound branding guidelineshttp://www.flickr.com/photos/pazca/4391269931/
  • 7. Product analisys  testing the current sound interaction with the product  testing the current user experience  testing the current solutions for sound diffusionhttp://www.flickr.com/photos/kungfubonanza/2821645016/
  • 8. Sound content analysis  sound archetypes  psychology of perception  cross-modal interactions  psychoacoustics and acoustics  music: culture, tradition, historyhttp://www.flickr.com/photos/harshapvss/3187186423/
  • 9. Sonic sketching  based on background, brand, product and sonic content analysis  provisional sound content design in agreement with the clienthttp://www.flickr.com/photos/jz909/2076688571
  • 10. Sound content design&production  recording  sampling&sinthesizing  editing&equalising  mixing  mastering  optimization&deliveryhttp://www.flickr.com/photos/jagolive/1543833695/
  • 11. Software&Hardware prototyping testing of the sound content in a virtual interactive environment  testing of the sound content in the product  adjustment of the sound contenthttp://www.flickr.com/photos/gnackgnackgnack/3952746782/
  • 12. Dissemination  testing of the new product with costumers in a real environment  dissemination of results for research, marketing, communicationhttp://www.flickr.com/photos/crystal-com/3308252331/
  • 13. Fields of application• Food• Wellness&Health• Consumer products&appliances• Domotics&Multisensory spaces
  • 14. Food&SoundPhoto from “Synesthesia” dir.Terry Timely USA 2009 http://www.territimely.com
  • 15.  Soundscape&Identity: listening to the original sound of food and ingredients amplifies their perceived qualities and pleasure of + 15% Frequency&tastes: there’s a precise relationship between the perception of basic tastes and frequency range Instruments&tastes: there’s a precise relationship between musical instruments and the perception of basic tastes
  • 16. Wellness,Health&SoundArchitects of Air temporary structure. Sound design by Lorelei, Nottingham, UK, 2010
  • 17. • The brainwave entrainment principle• Sound and memory in the Alzheimer therapy: 76% of familiar sounds stimulate precise associated memories
  • 18. Sound appliances
  • 19. • Kitchen stories: using soundscape to stimulate a positive relationship with food• Analogic vs digital slot machines: -24% revenues without sound• Whirlpool and the semantic qualities of sounds for products: elegance, sturdiness, complexity, activity
  • 20. Sound&RetailArchitects of Air temporary structure. Sound design vy Lorelei, Nottingham, UK, 2010
  • 21. • The French-German Winery experiment: 1:3 with German music diffusion in-store• +17% of buying attitude in the bread corner if associated with a purposely designed sound logo
  • 22. Case Histories Sound for electric cars Foneydia the sonic bed Soundscape for the Luminarium
  • 23. Sound for Electric cars • Electric and Hybrid cars are silent • The lack of sound implies the lack of sonic cues to detect the vehicle • A legislation is foreseen that will oblige car manufacturer to create a new sound for electric carshttp://www.flickr.com/photos/crystiancruz/sets/72157604628157665/with/3371239405/
  • 24. • The client: FIAMM s.p.a., world leader in Horns manufacturing• The request: – to design sound contents for providing external sonic cues – to design a prototype of a device to control and diffuse sound contents
  • 25. Foneydia - the sonic bed • The client: Hypnos, a SME bed manufacturer for hotels&wellness • The request: • developing a new product • using sound to enhance relaxation
  • 26. The solution• using the bed as a sounding board: the sound is diffused by the bed wooden structure itself through a specific technology• using infrasound to enhance relaxation• using pleasant music according to the target to convey and mask infrasound
  • 27. Soundscape for the Luminarium• The client: Architects of Air, a Franco-English architecture studio that creates temporary structures to be visited as a multisensory experience• The request: to create a new soundscape for the structures
  • 28. The solution• The sound content is based on sounds recorded from the structure itsef (air, pvc) to enhance the tactile/multisensory experience• The sound moves through the space following specific trajectories to enhance light and color• Affordability: using the original sound system without additional costs
  • 29. Contactswww.loreleiproject.com/ @ loreleisound