Lorelei - Acoustic&Sound design agency

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The sound and acoustic design agency Lorelei presentation. Focused on our phiosophy, our methodology and case histories. We are specialized in product sound design and product sound branding.

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  • Lorelei - Acoustic&Sound design agency

    1. 1. LoreleiAcoustic&Sound Design Agency
    2. 2. Lorelei is a sound &acoustic designagency focused onsonic interactiondesignA qualified team  sound designers  engineers  researchers  musicians
    3. 3. We work on:  sonification of private and public places  product sound design
    4. 4. Methodology
    5. 5. Context analysis  market review&competitors  history of product  social meaning  cultural meaning  economic meaning  public debate  media coverage reviewhttp://www.flickr.com/photos/aarongstock/43807845/
    6. 6. Brand analysis  brand values, competitors, datas, goals, history and scenarios  interactive sound branding guidelines  product sound branding guidelineshttp://www.flickr.com/photos/pazca/4391269931/
    7. 7. Product analisys  testing the current sound interaction with the product  testing the current user experience  testing the current solutions for sound diffusionhttp://www.flickr.com/photos/kungfubonanza/2821645016/
    8. 8. Sound content analysis  sound archetypes  psychology of perception  cross-modal interactions  psychoacoustics and acoustics  music: culture, tradition, historyhttp://www.flickr.com/photos/harshapvss/3187186423/
    9. 9. Sonic sketching  based on background, brand, product and sonic content analysis  provisional sound content design in agreement with the clienthttp://www.flickr.com/photos/jz909/2076688571
    10. 10. Sound content design&production  recording  sampling&sinthesizing  editing&equalising  mixing  mastering  optimization&deliveryhttp://www.flickr.com/photos/jagolive/1543833695/
    11. 11. Software&Hardware prototyping testing of the sound content in a virtual interactive environment  testing of the sound content in the product  adjustment of the sound contenthttp://www.flickr.com/photos/gnackgnackgnack/3952746782/
    12. 12. Dissemination  testing of the new product with costumers in a real environment  dissemination of results for research, marketing, communicationhttp://www.flickr.com/photos/crystal-com/3308252331/
    13. 13. Fields of application• Food• Wellness&Health• Consumer products&appliances• Domotics&Multisensory spaces
    14. 14. Food&SoundPhoto from “Synesthesia” dir.Terry Timely USA 2009 http://www.territimely.com
    15. 15.  Soundscape&Identity: listening to the original sound of food and ingredients amplifies their perceived qualities and pleasure of + 15% Frequency&tastes: there’s a precise relationship between the perception of basic tastes and frequency range Instruments&tastes: there’s a precise relationship between musical instruments and the perception of basic tastes
    16. 16. Wellness,Health&SoundArchitects of Air temporary structure. Sound design by Lorelei, Nottingham, UK, 2010
    17. 17. • The brainwave entrainment principle• Sound and memory in the Alzheimer therapy: 76% of familiar sounds stimulate precise associated memories
    18. 18. Sound appliances
    19. 19. • Kitchen stories: using soundscape to stimulate a positive relationship with food• Analogic vs digital slot machines: -24% revenues without sound• Whirlpool and the semantic qualities of sounds for products: elegance, sturdiness, complexity, activity
    20. 20. Sound&RetailArchitects of Air temporary structure. Sound design vy Lorelei, Nottingham, UK, 2010
    21. 21. • The French-German Winery experiment: 1:3 with German music diffusion in-store• +17% of buying attitude in the bread corner if associated with a purposely designed sound logo
    22. 22. Case Histories Sound for electric cars Foneydia the sonic bed Soundscape for the Luminarium
    23. 23. Sound for Electric cars • Electric and Hybrid cars are silent • The lack of sound implies the lack of sonic cues to detect the vehicle • A legislation is foreseen that will oblige car manufacturer to create a new sound for electric carshttp://www.flickr.com/photos/crystiancruz/sets/72157604628157665/with/3371239405/
    24. 24. • The client: FIAMM s.p.a., world leader in Horns manufacturing• The request: – to design sound contents for providing external sonic cues – to design a prototype of a device to control and diffuse sound contents
    25. 25. Foneydia - the sonic bed • The client: Hypnos, a SME bed manufacturer for hotels&wellness • The request: • developing a new product • using sound to enhance relaxation
    26. 26. The solution• using the bed as a sounding board: the sound is diffused by the bed wooden structure itself through a specific technology• using infrasound to enhance relaxation• using pleasant music according to the target to convey and mask infrasound
    27. 27. Soundscape for the Luminarium• The client: Architects of Air, a Franco-English architecture studio that creates temporary structures to be visited as a multisensory experience• The request: to create a new soundscape for the structures
    28. 28. The solution• The sound content is based on sounds recorded from the structure itsef (air, pvc) to enhance the tactile/multisensory experience• The sound moves through the space following specific trajectories to enhance light and color• Affordability: using the original sound system without additional costs
    29. 29. Contactswww.loreleiproject.com/ @ loreleisound

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