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International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
International Economic Development Council - BRE Metrics
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International Economic Development Council - BRE Metrics

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  • 1. BR&E Measuring EffectivenessLessons from the FieldA Regional Business RetentionAnd Expansion ProgramSara DunniganVP Existing Business ServicesGreater Richmond Partnership, Inc
  • 2. Launched in Sept 2006
    2,700 interviews conducted
    >115,000 jobs represented
    Identified Opportunities -
    724 companies planning to create 6,600 new jobs
    545 expanding businesses with investment of $276 million
    More……
    Our BRE Program History
  • 3. Critical Success Factors
    Shared Motivation for Change
    Holistic ED Strategy
    Focused Program Plan
    Defined Outcomes
    Defined Roles
    Shared CRM (technology) and Customer Service Philosophy
    Integrated Resource Team
    Marketing and Communications Strategy
    Continuous Improvement
  • 4. Motivation for Change
    Build on existing model
    Create sustainable year-round effort
    Leverage and engage volunteers
    Increase understanding of issues
    Engage network of service providers
    Utilize new technology
    Direct resources and analyze results
  • 5.
  • 6. Regional BR&E Plan
    Strategic Plan
    Annual Work Plan
    Objectives
    Tactics
    Accountability
    White Space
    Opportunities
  • 7. Defined Outcomes - Evolving
    500 interviews each year
    60% completion rate
    100 companies assisted
    1,500 new jobs
    $50 million in new capital investment
    Build effectiveregional support team
    Market and promote program resources
    GROW THE PIE
  • 8. Focus on Results
    Quality versus quantity
    Jobs retained and jobs created
    Value of services provided
    Hours of service provided
    Private and public investment
    Cost savings
    Increased sales
    More
  • 9. Partner Responsibilities
    Regional program manager, support process and technology, market program benefits and outcomes, amplify the business intelligence. Support volunteer recruitment, engagement and coordination
    Local program manager, outreach strategy, volunteer management, service provider and follow up
    Outreach volunteers, conduct interviews
    Referral partners, receive and respond to specific requests for assistance.
  • 10. Shared CRM and Project Management Philosophy
    Comprehensive needs assessment
    Responsive
    Desire to understanding regional business factors
    Real time information sharing
    Focus on problem solving
    Metrics on results
  • 11.
  • 12. Relentless Focus on the Client
  • 13. Integrated Resource Team
    Unique needs – unique solutions
    Single point of contact – local ED office
    Economic development
    Workforce development
    Business finance
    Technical assistance
    International trade
    More
  • 14. Stay here. Grow here.
    We’re building a better business climate one company at a time.
    Shared Message
  • 15. Regional Marketing Strategy
  • 16. Regional Marketing Strategy
  • "I haven`t failed, I`ve found 10,000 ways that didn`t work" -Thomas Alva Edison
    On Program Improvement
    A bad system will beat a good person every time.  ~W. Edwards Deming
    I shall try to correct errors when shown to be errors, and I shall adopt new views so fast as they appear to be true views.  ~Abraham Lincoln
  • 24. Plan, PLAN, work the plan, revisit the plan
    Communicate, over communicate, repeat
    Gang up on the problems, not each other
    Be strategic – manage the PORTFOLIO
    Focus on the CLIENT
    Focus on CONVERSION
    Get SMART, make smart friends
    ASK for the business
    Smart Program Foundations
  • 25. Don’t let them be your master
    Jobs are not enough
    Think long-term
    GMP by sector
    Productivity by sector
    Cluster-building
    Workforce-building
    More on Metrics
  • 26. Questions?Let’s Connect!
    Sara J. Dunnigan
    804-343-6968
    sdunnigan@grpva.com
    LinkedIn
    www.linkedin.com/in/sarajdunnigan
    Twitter
    www.twitter.com/saradunnigan

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