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March 28, 2013 -- Welcome to:Boost Your Business – PlanYour New WebsiteSara Isenbergsara@saraisenberg.comhttp://saraisenbe...
INTRODUCTION       I help web developers, businesses, and       individuals with web, social media, email       marketing,...
INTRODUCE YOURSELF1.   Your name?1.   What is your website about?2.   What would you most like to learn in this class?
AGENDA1.   Introductions2.   3 Fundamentals3.   6 Main Sections of your website4.   6 Questions to Ponder5.   Case Studies...
3 FUNDAMENTALSOF A WEBSITE:1.   Usability – architecture, navigation1.   Design – appropriate to support your message2.   ...
6 MAIN SECTIONS OF YOUR WEBSITE:1.   Home page2.   Products and/or Services3.   About4.   Contact5.   Custom Information6....
6 QUESTIONS TO PONDER:1.   What is my site?2.   Who do I want to attract?3.   What is my style, look & feel, voice?4.   Wh...
PONDER #1:WHAT IS MY SITE?•     What are my goals?•     Will visitors understand what I do (what I am      offering) in 3-...
PONDER #2:WHO DO I WANT TO ATTRACT?•     Who do I want to visit my website?•     Demographics: young/old, male/female, etc...
PONDER #3:WHAT IS MY STYLE,LOOK & FEEL, VOICE?•     What qualities attract my users?•     Casual, formal, humorous, corpor...
PONDER #4:WHAT IS MYCONTENT?•     Product?•     Service?•     Entertainment?•     Information?•     Inspiration?•     Etc....
PONDER #5:WHAT IS THE INTUITIVEORGANIZATION?•     What are various ways to      organize?•     What is most intuitive?•   ...
PONDER #6:WHAT FEATURES WILL HELP?TAP INTO CURRENT TECHNOLOGY.•     Graphics                          •     Site search•  ...
CASE STUDIES:•     http://www.apple.com/•     http://woodsholeinn.com/•     http://www.wildthymedeli.com/•     http://cosm...
“FAST, CHEAP, GOOD: Pick Two!”
Your Business Online Checklist!
RESOURCESGetting ready for a new website or web redesign:(My collection of great links.)http://saraisenberg.com/2011/06/16...
Q&ASara Isenbergsara@saraisenberg.comhttp://saraisenberg.comhttp://saraisenberg.com/blog
6 Questions to Ponder When Planning Your New Website w/ Sara Isenberg
6 Questions to Ponder When Planning Your New Website w/ Sara Isenberg
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6 Questions to Ponder When Planning Your New Website w/ Sara Isenberg

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6 questions to ponder when planning your new or updated website.

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Transcript of "6 Questions to Ponder When Planning Your New Website w/ Sara Isenberg"

  1. 1. March 28, 2013 -- Welcome to:Boost Your Business – PlanYour New WebsiteSara Isenbergsara@saraisenberg.comhttp://saraisenberg.comhttp://saraisenberg.com/blog
  2. 2. INTRODUCTION I help web developers, businesses, and individuals with web, social media, email marketing, software, and other projects.Sara Isenberg Web Consulting & Project Managementhttp://saraisenberg.comhttp://saraisenberg.com/blog/http://facebook.com/SaraIsenbergConsulting/
  3. 3. INTRODUCE YOURSELF1. Your name?1. What is your website about?2. What would you most like to learn in this class?
  4. 4. AGENDA1. Introductions2. 3 Fundamentals3. 6 Main Sections of your website4. 6 Questions to Ponder5. Case Studies6. Fast, Cheap, Good7. Resources
  5. 5. 3 FUNDAMENTALSOF A WEBSITE:1. Usability – architecture, navigation1. Design – appropriate to support your message2. Content – clear and simple, easy to scan
  6. 6. 6 MAIN SECTIONS OF YOUR WEBSITE:1. Home page2. Products and/or Services3. About4. Contact5. Custom Information6. Dynamic Content (credits to Scott Design’s blog)
  7. 7. 6 QUESTIONS TO PONDER:1. What is my site?2. Who do I want to attract?3. What is my style, look & feel, voice?4. What is my content?5. What is the intuitive organization?6. What features will help?
  8. 8. PONDER #1:WHAT IS MY SITE?• What are my goals?• Will visitors understand what I do (what I am offering) in 3-5 seconds!?!?!?• What is my USP (Unique Selling Proposition)?• What are my measures of success? Describe 3 goals and 3 measure of success.
  9. 9. PONDER #2:WHO DO I WANT TO ATTRACT?• Who do I want to visit my website?• Demographics: young/old, male/female, etc?• What is my visitor’s frame of mind?• What is my visitor’s job, role, goal? Describe 3 profiles that you want to attract.
  10. 10. PONDER #3:WHAT IS MY STYLE,LOOK & FEEL, VOICE?• What qualities attract my users?• Casual, formal, humorous, corporate, etc?• I, we, you, they – Who is the voice? Describe the profile of the voice/speaker.
  11. 11. PONDER #4:WHAT IS MYCONTENT?• Product?• Service?• Entertainment?• Information?• Inspiration?• Etc. Describe your primary and secondary content.
  12. 12. PONDER #5:WHAT IS THE INTUITIVEORGANIZATION?• What are various ways to organize?• What is most intuitive?• Different people, different paths.• By role (eg: teacher, student, parent).• By demographic (eg: male, female, child)• By product (eg: widget1, widget2) Describe options for your website’s organization.
  13. 13. PONDER #6:WHAT FEATURES WILL HELP?TAP INTO CURRENT TECHNOLOGY.• Graphics • Site search• Illustrations • Sitemap• Animation • SEO• Photographs • CMS• Video • Google Analytics• Newsletter/signup • Social Media!• Blog• Ecommerce• Resources What are your “must have” features & “wish list” features.
  14. 14. CASE STUDIES:• http://www.apple.com/• http://woodsholeinn.com/• http://www.wildthymedeli.com/• http://cosmicdesigngroup.com/• http://www.stonesoup.com/• http://www.kikimag.com/• http://www.elt-inc.com/• http://amieforest.com/• http://bootsroad.com/• http://www.cloudforestdesign.com/• http://www.swifttest.com/• YOUR Website?
  15. 15. “FAST, CHEAP, GOOD: Pick Two!”
  16. 16. Your Business Online Checklist!
  17. 17. RESOURCESGetting ready for a new website or web redesign:(My collection of great links.)http://saraisenberg.com/2011/06/16/before-you-hire-your-web- designer-or-developer/Don’t Make Me Think, A Common SenseApproach to Web Usability, Steve Krug.Letting Go of the Words, Writing Web ContentThat Works, Janice Ginny Reddish.Rocket Surgery, The Do-It-Yourself Guide to Finding and Fixing Usability Problems, Steve Krug.
  18. 18. Q&ASara Isenbergsara@saraisenberg.comhttp://saraisenberg.comhttp://saraisenberg.com/blog
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