January 29, 2013 -- Welcome to:BOOST your Business with Social MediaSara Isenberg, Web Consultant and Project Managersara@saraisenberg.comhttp://saraisenberg.comKaren Kefauver, Journalist and Social Media Consultantkaren@karenkefauver.comhttp://karenkefauver.com
AGENDA6:30-6:45 - Introductions6:45-7:45 - websites, blogging, SEO, case studies.7:45-8 - Break8:00-9:15 - Facebook, LinkedIn, Twitter, G+9:15-9:30 - Q&A
INTRODUCTION I help web developers, businesses, and individuals get started on and manager web, social media, email marketing, software, and other projects.Sara Isenberg Web Consulting & Project Managementsara@saraisenberg.comhttp://saraisenberg.comhttp://saraisenberg.com/bloghttp://facebook.com/SaraIsenbergConsultinghttp://twitter.com/saraisenberg
INTRODUCTIONSYOU:- Your name and business- Top goal of what you’re here to learn- Have a website?- Using Social Media?
HOW TO LEVERAGE SOCIAL MEDIA for your SMALL BUSINESShttp://vimeo.com/51255364/
HOW TO FAIL AT BLOGGING & SOCIAL MEDIAhttp://saraisenberg.com/2011/02/08/how-to-fail-at-blogging-and-social-media/
What is the main purpose of a business website?What’s the point of blogging & social media for business?How does blogging & social media help your SEO?
BEST PRACTICES FOR BLOGGING & SOCIAL MEDIA Create compelling content. Find a voice. Use keywords. Keep it fresh… Post on a regular basis. Engage in a casual conversation with readers. Include images when possible. It doesn’t have to be perfect.
The point of BLOGGING & SOCIAL MEDIA? It’s a way to add new content easily to your website or online presence. It allows direct communication, and helps you build a community or “tribe” of folks who are interested in your product, service, or message. It’s a great way to raise your (SEO) search engine rankings. It’s low cost. It’s good for public relations and outreach. It’s quick. Compared with prep required for any traditional media marketing, posting is quick. What if you’re not a writer? Creative ways to find content.
HOW TO CREATE COMPELLING CONTENThttp://www.copyblogger.com/create-content-infographic/
CASE STUDIES http://thepennyicecreamery.com/ http://www.bookshopsantacruz.com/ http://www.nourishsantacruz.com/ http://www.fourhourworkweek.com/ http://woodsholeinn.com/ http://blog.crowdspring.com/ http://painlessdrz.com/ http://www.lspindeldds.com/ Your website? Your social media?
BREAK TIME!(The second half of this presentation is by Karen Kefauver.)